The objective is not to completely eliminate stress or anxiety. This is some-
thing we need to make clear right from the very start.
Believe it or not, stress and anxiety are actually useful emotions. Both put
the body into a physiological state of heightened arousal, attention and
awareness and can even increase physical strength and power. When
you’re stressed, you’re essentially ‘amped up’ and this makes you better at
completing physical tasks or reacting on the spot.
Psychologists have also shown that stress can be a positive motivating
force in the right circumstances. Stress is what compels us to study for exams 
and what motivates us to save money as a contingency fund. Specifi-
cally, this type of stress is known as ‘eustress’ and is a very useful phe-
nomenon.
The problem is that many of us have no control over when we become
stressed or when we get anxiety. This then in turn leads to us feeling those
emotions in maladaptive situations.
Being chased by a lion? Then yes, the fight or flight response as it is known
is exactly what you need.
About to give a big speech to a large audience? Then the same response
is going to make you look nervous and unconfident.
Likewise, it’s important that the stress response be appropriate to the situa-
tion that we’re in. Being a little stressed in a crowd is normal – but having
such a powerful response that you end up having a panic attack and faint-
ing is a problem.
So our objective here is not to remove stress entirely but simply to learn to
control it, to hone it and to use it to our advantage.
That’s what this book is all about. This book will teach you to take control of
your physiology and your psychology so that you can experience the right
emotion when you need it. You can suppress your fight-or-flight response
during a presentation in order to come across as calm and collected and
you can switch it on again during competition so that you become an un-
stoppable athlete.
You might not think that you currently have a particular problem with stress
and this may well be true. But even if you don’t experience any crippling
anxiety, that doesn’t mean you couldn’t benefit from being more calm, more
collected and more in control of your thoughts and feelings. All of us expe-
rience inappropriate anxiety to some extent, the question is simply where
you fall on that spectrum.