<div id="primary">
		<main id="main" role="main">

		
<article id="post-250491">
	<div>
					
			<div>
				
				<p><img alt="Virgin Media offers free Xbox with its plans for January sale. Close up of Xbox controller" data-lazy-src="https://readwrite.com/wp-content/uploads/2024/01/Virgin-Media-offers-free-Xbox-with-its-plans-for-January-sale-825x500.png" decoding="async" height="500" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20825%20500'%3E%3C/svg%3E" width="825"></img>				</p>
			</div>
			
			<div>
				

				<div>
					<p>Virgin Media has launched a major incentive for new shoppers, giving customers an <a href="https://www.rewardforswitching.com/deal/virgin-media-broadband-jan-2024-reach-plc/" rel="noopener" target="_blank">Xbox Series S bundle for free</a> as part of its January sale deals.</p>
<p>As part of the offer, the UK telecommunications company is giving the Xbox Series S or a three-month subscription to <a href="https://readwrite.com/how-to-get-cheap-xbox-game-pass-ultimate-for-two-years/">Xbox Games Pass</a> Unlimited at no cost. This offer is available to all British customers who purchase any of the company’s existing “Big, Bigger, or Biggestâ€ mobile, TV, sports, and broadband packages.</p>
<p>By going for the deal during this period, people can get £249 off the Xbox. There are also substantial savings available in the <a href="https://www.virginmedia.com/join/" rel="noopener" target="_blank">January sale</a>, such as a £62 monthly reduction on the Bigger Combo Bundle Volt and a £53 monthly discount on the Bigger Movies Combo Bundle.</p>
<p>Sports fans can get three months of FIFA gaming with the Bigger Combo bundle + Sports HD package, which has a choice of 204 TV channels with a variety of sports channels to watch Premier League football, WSL, F1 and top-flight rugby. Film lovers, who enjoy tuning into the latest blockbusters, have the option of the Bigger Combo bundle + Movies bundle, which includes more than 218 TV channels, including access to all Sky Cinema HD channels.</p>
<p>However, if an Xbox is not your cup of tea, the other rewards being offered are a SONOS Ray Compact Sound Bar, a BOSE QuietComfort Wireless Bluetooth Noise-Canceling Headphones, or an Amazon Gift Card worth £150.</p>
<p>It’s <a href="https://news.virginmediao2.co.uk/virgin-media-o2-is-offering-new-customers-the-xbox-series-s-or-200-bill-credit-with-its-bigger-sports-bigger-movies-or-ultimate-volt-packages-2/" rel="noopener" target="_blank">not the first time</a> the broadband provider has provided an <a href="https://readwrite.com/palworld-announces-early-access-release-date/">Xbox as a reward</a>. In July, new customers who purchased selected Virgin Media bundles could enjoy the Xbox Series S at no extra cost or could claim £200 bill credit.</p>
<h2>Virgin Media and Microsoft attempt to address consumer issues</h2>
<p>In November, the telecoms company <a href="https://www.ft.com/content/e7dda251-6e71-4516-951a-e24780a3ff57" rel="noopener" target="_blank">lowered its annual revenue forecast</a>, citing that consumers were spending less on new mobile phones and broadband packages due to the cost of living crisis.</p>
<p>It adjusted its revenue to reflect the 2021 merger with O2 and excluded any impact from its fiber-building activities. Consequently, it entered a “stableâ€ phase instead of a “growthâ€ phase.</p>
<p>At the same time, Microsoft’s Xbox closed out 2023 with a <a href="https://readwrite.com/xbox-game-pass-microsoft-saw-subscriber-numbers-fall-last-year/">decreasing number of Xbox Game Pass subscribers</a>, according to third-party data. Estimates on Xbox Game Pass subscriber numbers at the end of the last year placed it at around 33 million users, due to a slower adoption rate.</p>
<p><em><strong>Featured image: Canva</strong></em></p>
					
					

					

					<div>
						<div>
							<p><img alt="" data-lazy-src="https://secure.gravatar.com/avatar/cda21c62d7e35cb3ae1b2a715ef88dac?s=125&amp;d=mm&amp;r=g" data-lazy-srcset="https://secure.gravatar.com/avatar/cda21c62d7e35cb3ae1b2a715ef88dac?s=250&amp;d=mm&amp;r=g 2x" decoding="async" height="125" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20125%20125'%3E%3C/svg%3E" width="125"></img>							</p>
							<div>
								<h3><a href="https://readwrite.com/author/suswati-basu/">Suswati Basu</a></h3>
								<h5>
									Freelance journalist
								</h5>
								<p>
									<a href="https://www.linkedin.com/in/suswatibasu/">Suswati Basu</a> is a multilingual, award-winning editor and the founder of the intersectional literature channel, <a href="https://howtobe247.com/">How To Be Books</a>. She was shortlisted for the Guardian Mary Stott Prize and longlisted for the Guardian International Development Journalism Award.&#xD;
&#xD;
With 18 years of experience in the media industry, Suswati has held significant roles such as head of audience and deputy editor for <a href="https://www.nationalworld.com/author/suswati-basu">NationalWorld</a> news, digital editor for <a href="https://www.channel4.com/news/">Channel 4 News</a>&#xD;
 and ITV News. She has also contributed to the <a href="https://www.theguardian.com/profile/suswati-basu">Guardian</a> and received training at the <a href="https://www.bbc.com/">BBC</a> As an audience, trends, and SEO specialist, she has participated in panel events alongside Google.&#xD;
&#xD;
Her career also includes a seven-year tenure at the leading AI company <a href="https://www.dataminr.com/blog/author/suswati-basu">Dataminr</a>, where she led the Europe desk and launched the company's first employee resource group for disabilities. Before this, Suswati worked as a journalist in China for four years, investigating censorship and the Great Firewall, and acquired proficiency in several languages.&#xD;
&#xD;
In recent years, Suswati has been nominated for six awards, including the Independent Podcast Awards, International Women's Podcast Awards, and the Anthem Awards for her literary social affairs show.&#xD;
&#xD;
Her areas of speciality span a wide range, including technology, Diversity, Equity, and Inclusion (DEI), social politics, mental health, and nonfiction books.								</p>
								
							</div>
						</div>
					</div>
					
					
				</div>
			</div>
			</div>
</article>

		</main>
	</div>