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                            <p><img alt="Archive with its robotic arm extended" decoding="async" itemprop="contentUrl" sizes="(min-width: 1280px) 900px" src="https://i.insider.com/652d1c106561dd877e7b237e?width=700" srcset="https://i.insider.com/652d1c106561dd877e7b237e?width=400&amp;format=jpeg&amp;auto=webp 400w, https://i.insider.com/652d1c106561dd877e7b237e?width=500&amp;format=jpeg&amp;auto=webp 500w, https://i.insider.com/652d1c106561dd877e7b237e?width=700&amp;format=jpeg&amp;auto=webp 700w, https://i.insider.com/652d1c106561dd877e7b237e?width=1000&amp;format=jpeg&amp;auto=webp 1000w, https://i.insider.com/652d1c106561dd877e7b237e?width=1300&amp;format=jpeg&amp;auto=webp 1300w, https://i.insider.com/652d1c106561dd877e7b237e?width=2000&amp;format=jpeg&amp;auto=webp 2000w"></img>
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                              <figcaption data-e2e-name="image-caption">
                                Archax is similar to the Amplified Mobility Platform exoskeleton suit in "Avatar."
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                                  Tsubame Industries
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                                  <ul>
                        <li>Tsubame Industries has built 3.5-ton, 15-foot robots that can morph into vehicles.</li>
                        <li>The Japanese startup plans to sell them for $3 million each after unveiling them later this month.</li>
                        <li>The robot is manned by a pilot who sits in the cockpit in its torso and controls it with joysticks.</li>
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                        </div><div><p>Life imitates art — or at least it seems to in the field of robotics. </p><p>A Japanese startup developed a 15-foot-tall robot that can morph into "vehicle mode" like the hit movie series "Transformers," which premiered 16 years ago.  </p><p>The robot, called Archax, can be operated by a pilot who sits inside, much like the Amplified Mobility Platform exoskeleton suit in "Avatar."</p></div><div><p>Tokyo-based Tsubame Industries completed its prototype of the robot this summer and plans to sell five for $3 million each, <a data-analytics-product-module="body_link" href="https://www.reuters.com/technology/japan-startup-develops-gundam-like-robot-with-3-mln-price-tag-2023-10-02/" rel="noopener nofollow" target="_blank">Reuters</a> reported. </p><p>The robot maker says on its <a data-analytics-product-module="body_link" href="https://tsubame-hi.com" rel="noopener nofollow" target="_blank">website</a> that the luxury market, such as "ultra-luxury cars and private jets," is the benchmark of its products, and it assumes its main customers will be wealthy people who will purchase them for domestic rather than commercial use.  </p><p>The CEO of Tsubame Industries, Ryo Yoshida, told <a data-analytics-product-module="body_link" href="https://www.youtube.com/watch?v=l1ZtCeirv8o" rel="noopener nofollow" target="_blank">Reuters</a> that it's been in development for two years. "The initial reason for creating it was that I wanted to make a new vehicle," he said. "In addition, Japan is really strong in the animation, games, and robot industries, as well as in automobiles, so I thought it would be great if I could create a product that compressed all these elements into one that says, 'This is Japan.'"</p></div><p>Take a look at Archax, which is set to be unveiled at the Japan Mobility Show later this month.</p>
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                                  <div data-e2e-name="slide-2" data-slide="" data-slide-anchor="#the-robot-is-controlled-by-pilots-which-can-get-into-the-cockpit-by-climbing-a-ladder-and-opening-the-hatch-2" data-slide-number="2" data-slide-title="The robot is controlled by pilots, which can get into the cockpit by climbing a ladder and opening the hatch" id="the-robot-is-controlled-by-pilots-which-can-get-into-the-cockpit-by-climbing-a-ladder-and-opening-the-hatch-2">
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                                        <h2>The robot is controlled by pilots, which can get into the cockpit by climbing a ladder and opening the hatch</h2>
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                                              <p><img alt="A man seen entering the robot" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d19b18bed706e837d05a5&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4479,&quot;aspectRatioH&quot;:3359}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                <span data-e2e-name="image-source" itemprop="creditText">
                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-3" data-slide="" data-slide-anchor="#it-has-a-robot-mode-where-its-fully-standing-and-all-moving-parts-can-be-operated-there-is-also-a-vehicle-mode-where-its-arms-can-be-folded-3" data-slide-number="3" data-slide-title="It has a &quot;robot mode,&quot; where it's fully standing and all moving parts can be operated. There is also a &quot;vehicle mode,&quot; where its arms can be folded" id="it-has-a-robot-mode-where-its-fully-standing-and-all-moving-parts-can-be-operated-there-is-also-a-vehicle-mode-where-its-arms-can-be-folded-3">
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                                      <p data-e2e-name="slide-title">
                                        <h2>It has a "robot mode," where it's fully standing and all moving parts can be operated. There is also a "vehicle mode," where its arms can be folded</h2>
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                                              <p><img alt="Archax standing with a view of the sky behind it" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d19db6561dd877e7b222a&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-4" data-slide="" data-slide-anchor="#the-cockpit-has-two-joysticks-and-six-switches-so-it-can-tilt-and-be-moved-forward-back-left-and-right-4" data-slide-number="4" data-slide-title="The cockpit has two joysticks and six switches so it can tilt and be moved forward, back, left, and right" id="the-cockpit-has-two-joysticks-and-six-switches-so-it-can-tilt-and-be-moved-forward-back-left-and-right-4">
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                                      <p data-e2e-name="slide-title">
                                        <h2>The cockpit has two joysticks and six switches so it can tilt and be moved forward, back, left, and right</h2>
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                                              <p><img alt="Archax the robot where the pilot sits" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1af78bed706e837d070d&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:6363,&quot;aspectRatioH&quot;:4242}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-5" data-slide="" data-slide-anchor="#the-exterior-of-archax-is-made-from-reinforced-fiber-plastic-and-has-a-ladder-and-handrails-to-help-pilots-get-into-the-cockpit-5" data-slide-number="5" data-slide-title="The exterior of Archax is made from reinforced fiber plastic and has a ladder and handrails to help pilots get into the cockpit" id="the-exterior-of-archax-is-made-from-reinforced-fiber-plastic-and-has-a-ladder-and-handrails-to-help-pilots-get-into-the-cockpit-5">
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                                      <p data-e2e-name="slide-title">
                                        <h2>The exterior of Archax is made from reinforced fiber plastic and has a ladder and handrails to help pilots get into the cockpit</h2>
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                                              <p><img alt="Archax inside a factory" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1a2c55f52b01b36012a4&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4480,&quot;aspectRatioH&quot;:3366}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-6" data-slide="" data-slide-anchor="#tsubame-industries-is-offering-it-in-five-colors-sapphire-blue-pearl-white-spark-red-atlantis-green-and-midnight-purple-6" data-slide-number="6" data-slide-title="Tsubame Industries is offering it in five colors: &quot;Sapphire Blue,&quot; &quot;Pearl White,&quot; &quot;Spark Red,&quot; &quot;Atlantis Green,&quot; and &quot;Midnight Purple&quot;" id="tsubame-industries-is-offering-it-in-five-colors-sapphire-blue-pearl-white-spark-red-atlantis-green-and-midnight-purple-6">
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                                      <p data-e2e-name="slide-title">
                                        <h2>Tsubame Industries is offering it in five colors: "Sapphire Blue," "Pearl White," "Spark Red," "Atlantis Green," and "Midnight Purple"</h2>
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                                              <p><img alt="A close up shot of Archax with a pilot sat inside" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d19ec6561dd877e7b2233&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4480,&quot;aspectRatioH&quot;:3366}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-7" data-slide="" data-slide-anchor="#it-towers-above-humans-as-it-has-an-overall-height-of-45-metres-or-148-feet-and-weighs-35-tonnes-7" data-slide-number="7" data-slide-title="It towers above humans as it has an overall height of 4.5 metres, or 14.8 feet, and weighs 3.5 tonnes" id="it-towers-above-humans-as-it-has-an-overall-height-of-45-metres-or-148-feet-and-weighs-35-tonnes-7">
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                                      <p data-e2e-name="slide-title">
                                        <h2>It towers above humans as it has an overall height of 4.5 metres, or 14.8 feet, and weighs 3.5 tonnes</h2>
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                                              <p><img alt="Archax the robot" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1b0155f52b01b3601431&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4480,&quot;aspectRatioH&quot;:6720}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-8" data-slide="" data-slide-anchor="#the-company-hopes-the-robots-will-one-day-be-used-in-the-space-industry-and-to-help-with-disaster-relief-8" data-slide-number="8" data-slide-title="The company hopes the robots will one day be used in the space industry and to help with disaster relief" id="the-company-hopes-the-robots-will-one-day-be-used-in-the-space-industry-and-to-help-with-disaster-relief-8">
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                                      <p data-e2e-name="slide-title">
                                        <h2>The company hopes the robots will one day be used in the space industry and to help with disaster relief</h2>
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                                        <figure data-e2e-name="image-figure-image" data-media-container="image" data-type="img" itemscope="" itemtype="https://schema.org/ImageObject">
                                              <p><img alt="Archax the robot's hand" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1b026561dd877e7b22d3&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:6720,&quot;aspectRatioH&quot;:4480}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-9" data-slide="" data-slide-anchor="#archax-is-battery-powered-and-has-front-wheel-steering-and-a-rear-wheel-drive-9" data-slide-number="9" data-slide-title="Archax is battery-powered and has front-wheel steering and a rear-wheel drive" id="archax-is-battery-powered-and-has-front-wheel-steering-and-a-rear-wheel-drive-9">
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                                      <p data-e2e-name="slide-title">
                                        <h2>Archax is battery-powered and has front-wheel steering and a rear-wheel drive</h2>
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                                              <p><img alt="Archax the robot" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1af955f52b01b3601428&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4480,&quot;aspectRatioH&quot;:6720}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-10" data-slide="" data-slide-anchor="#it-has-an-emergency-stop-switch-that-can-be-placed-in-the-cockpit-or-at-the-tip-of-one-of-its-four-legs-to-stop-it-at-any-time-10" data-slide-number="10" data-slide-title="It has an emergency stop switch that can be placed in the cockpit or at the tip of one of its four legs to stop it at any time" id="it-has-an-emergency-stop-switch-that-can-be-placed-in-the-cockpit-or-at-the-tip-of-one-of-its-four-legs-to-stop-it-at-any-time-10">
                                    <div>
                                      <p data-e2e-name="slide-title">
                                        <h2>It has an emergency stop switch that can be placed in the cockpit or at the tip of one of its four legs to stop it at any time</h2>
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                                        <figure data-e2e-name="image-figure-image" data-media-container="image" data-type="img" itemscope="" itemtype="https://schema.org/ImageObject">
                                              <p><img alt="Archax the robot" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1b0055f52b01b360142f&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:4274,&quot;aspectRatioH&quot;:6411}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                <span data-e2e-name="image-source" itemprop="creditText">
                                                  Tsubame Industries
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                                  <div data-e2e-name="slide-11" data-slide="" data-slide-anchor="#akinori-ishii-the-cto-of-tsubame-industries-told-cnn-its-nine-cameras-give-it-a-360-degree-view-of-its-surroundings-11" data-slide-number="11" data-slide-title="Akinori Ishii, the CTO of Tsubame Industries, told CNN its nine cameras give it a 360-degree view of its surroundings" id="akinori-ishii-the-cto-of-tsubame-industries-told-cnn-its-nine-cameras-give-it-a-360-degree-view-of-its-surroundings-11">
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                                        <h2>Akinori Ishii, the CTO of Tsubame Industries, told CNN its nine cameras give it a 360-degree view of its surroundings</h2>
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                                        <figure data-e2e-name="image-figure-image" data-media-container="image" data-type="img" itemscope="" itemtype="https://schema.org/ImageObject">
                                              <p><img alt="Archax the robot" data-content-type="image/jpeg" data-srcs="{&quot;https://i.insider.com/652d1b036561dd877e7b22d5&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:6382,&quot;aspectRatioH&quot;:4254}}" itemprop="contentUrl" src="data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1 1'%3E%3C/svg%3E"></img>
                                            
                                            
                                            
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                                                  Tsubame Industries
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                  </section>
                    
                    <section data-track-page-area="Post Bottom">
                        <vendor-taboola config="{&quot;providerName&quot;:&quot;taboola&quot;,&quot;providerPageType&quot;:{&quot;photo&quot;:&quot;auto&quot;},&quot;providerUrl&quot;:&quot;//cdn.taboola.com/libtrc/businessinsider/loader.js&quot;,&quot;providerFlushValue&quot;:{&quot;flush&quot;:true},&quot;providerData&quot;:{&quot;mode&quot;:&quot;thumbs-1r&quot;,&quot;container&quot;:&quot;taboola-below-main-column&quot;,&quot;placement&quot;:&quot;below-main-column&quot;,&quot;onlyOn&quot;:&quot;desktop&quot;,&quot;target_type&quot;:&quot;mix&quot;}}" data-component-type="vendor-taboola" data-consent="MARKETING" data-root-margin="0px 0px 100% 0px">
                          
                        </vendor-taboola>
                    </section>
                  
                      
              </article>
            </div>
          </section>
        </section>            
      

    </section>

  </section>