It is hoped that optimizing the potential of West Java MSMEs will result in their ability to penetrate the global market.

It cannot be denied that strengthening these business actors is needed, including in terms of networking and strength mapping, considering that foreign markets are not easy to conquer.

For this reason, the Provincial Government is collaborating with the West Java Diaspora Forum to make this happen through a dialogue held at Gedung Sate Bandung, Monday 18 December.

According to the Head of the West Java Government Bureau and Regional Secretariat, Yulia Dewita, maintaining product quality is one of the keys that cannot be ignored.

Supporting things such as attractive packaging should also be paid attention to. The reason is, apart from attracting interest, the packaging is sometimes a window of information for interested people before considering buying it.

In this forum, MSME players in West Java are advised not to force themselves to penetrate the global market which does not necessarily provide prospects.

Better, they map to meet markets that are not too far away. These include the ASEAN region and Australia.