INSERT INTO `tbl_article` (`id`, `arttitle`, `artcontent`, `artshortcontent`, `artimg`, `artwebdomain`, `artcat`, `artcatname`, `artcampid`, `arttype`, `artvideoid`, `artytlang`, `artdate`, `uid`, `spintextflag`, `langtransflag`, `artinbuildnewskeyword`, `artnewstype`, `artnewskeyword`) VALUES
(131, 'Apple TV Plus is getting a price hike — and other Apple subscriptions are, too', '<div><p>Apple is raising the prices of several of its services, including Apple TV Plus, Apple Arcade, Apple News Plus, and Apple One. Apple TV Plus is going from $6.99 per month to $9.99 per month, and Apple’s other services are seeing significant hikes, too. <em>MacRumors</em> <a href=\"https://www.macrumors.com/2023/10/25/apple-services-price-increases/\">first spotted</a> the changes.</p><p>Instead of $4.99 per month, Apple Arcade will now cost $6.99 per month. Meanwhile, Apple News Plus is increasing from $9.99 per month to $12.99 per month. With all three services getting price increases, that means the Apple One bundle is going up as well. </p><p>Here’s a rundown of the new pricing across Apple One’s three tiers:</p><div><ul><li>Individual: $19.95 (previously $16.95)</li><li>Family: $25.95 (previously $22.95)</li><li>Premier: $37.95 (previously $32.95)</li></ul></div><p>Apple One’s Individual and Family plans offer access to TV Plus, Music, and Arcade. The Individual plan offers 50GB of iCloud Plus storage, while the Family plan allows for 200GB of storage shared among five people. The most expensive Premier plan adds Fitness Plus and News Plus subscriptions, along with 2TB of iCloud Plus storage.</p><p>Apple spokesperson Bernadette Simpao confirmed these changes in a statement to <em>The Verge</em>, adding that existing subscribers will see the price increases go into effect “30 days later, on their next renewal date.â€ Simpao says Apple is also raising prices in “select international markets.â€</p><p>Apple reports its fourth quarter earnings next Thursday. Revenue from subscription services like iCloud and Apple TV Plus has been an important, growing segment for the company, and today’s hikes will help to juice those numbers going forward.</p><p>We last saw a <a href=\"/2022/10/24/23420902/apple-tv-plus-music-price-increase\">price hike across Apple’s services</a> almost exactly one year ago today, when it raised the prices of Apple Music, Apple TV Plus, and Apple One. It doesn’t look like Apple is raising the price of its Music, Fitness Plus, or iCloud Plus subscriptions this time around, however. </p><div><p>Apple joins several other streaming services that have raised their prices this year, including <a href=\"/2023/10/18/23922319/netflix-q3-earnings-2023-price-hike-increase-basic-premium\">Netflix</a>, <a href=\"/2023/8/9/23826500/disney-plus-hulu-no-ads-plan-price-increases\">Hulu, Disney Plus</a>, <a href=\"/2023/6/27/23775370/paramount-plus-price-increase-showtime\">Paramount Plus</a>, <a href=\"/2023/10/3/23901448/discovery-plus-price-increase-monthly-cost\">Discovery Plus</a>, and <a href=\"/2023/1/12/23551990/hbo-max-ad-free-price-increase-15-99\">Max</a>.</p></div><p><em><strong>Update October 25th, 11:44AM ET:</strong> Added a statement from an Apple spokesperson.</em></p></div>', 'Apple is increasing the price on Apple Arcade, Apple News Plus, and the Apple One bundle. Apple TV Plus is going from $6.99 per month to $9.99 per month.', 'https://cdn.vox-cdn.com/thumbor/2QP05YUbQ5-8yF2RFEUloacoiQg=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/23988689/acastro_STK069_appleTVPlus_02.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL),
(132, 'Qualcomm’s Snapdragon 8 Gen 3 moves AI out of the cloud and onto your phone', '<div><p>Qualcomm’s new flagship mobile chipset is an on-device AI fest from top to bottom. The Snapdragon 8 Gen 3 <a href=\"https://www.qualcomm.com/news/releases/2023/10/qualcomm-launches-premium-snapdragon-8-gen-3-to-bring-generative\">brings generative AI capabilities</a> right to the chipset, vastly speeding up the processing-intensive activities that are usually outsourced to the cloud. It’s one more leap forward in a year that has seen a lot of leaping when it comes to AI, and it will come sooner than later: the first phones with the new chipset are expected to debut in the coming weeks.</p><p>The 8 Gen 3 supports a chatbot trained on Meta’s Llama 2, and it can accept text, image, and voice input. It can also talk <em>back </em>to you as well as generate an image or text. The chipset also runs the AI image generator Stable Diffusion on-device, something that <a href=\"/2023/2/23/23611668/ai-image-stable-diffusion-mobile-android-qualcomm-fastest\">Qualcomm demoed earlier this year</a>. This time around, the company says it can generate an image in less than one second — the previous tech generated an image in about 15 seconds, which is still faster than the couple of minutes it can take on even a well-equipped laptop. </p><div><div><p>It’ll even relay your favorite activities and “fitness level,â€ which sounds slightly dystopian</p></div></div><p>All of this is housed in what Qualcomm calls its AI engine, utilizing the company’s Hexagon neural processor. Meanwhile, the Sensing Hub uses OpenAI’s Whisper for speech recognition. The Sensing Hub also supplies the AI engine with information about the user, including location, for more personalized responses. It’ll even relay your favorite activities, age, and “fitness level,â€ which sounds slightly dystopian if you ask me.</p><p>Generative AI also plays a major role in the 8 Gen 3’s new image processing capabilities. It will support generative fill for image expansion so you can zoom out and re-crop photos — again, right on the device. The video features are even wilder: there’s an object eraser for video — just tap and an unwanted subject disappears! — and <em>on-device</em> night mode recording at up to 4K / 30p. Google announced its own Night Sight for video feature coming to the Pixel 8 Pro in the near future, but it will run in the cloud.</p><p>There’s also a feature called Vlogger’s View that will layer video from the selfie and rear cameras together into one view. It’s not a picture-in-picture thing — this feature uses improved image segmentation to remove the background from the selfie video to make it look like you’re standing in front of whatever your rear camera sees. </p><div><div><div><div aria-label=\"Zoom\" role=\"button\" tabindex=\"0\"><figure><div><p><span><img alt=\"Rendering of phones and foldables shown with Snapdragon logo.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></p></div></figure></div></div><div><figcaption><em>On-device AI is coming to a whole host of mobile devices in the next year.</em></figcaption> <p><cite>Image: Qualcomm</cite></p></div></div></div><p>There’s good reason to be concerned about the misuse of these tools, and to that end, Qualcomm is working with a company called <a href=\"https://truepic.com/\">Truepic</a>. The tech it’s using is compliant with the Coalition for Content Provenance and Authenticity’s <a href=\"https://c2pa.org/\">open standard</a>, which is kind of like metadata to guarantee the authenticity of a photo or video. It cryptographically binds authentication to the digital asset — like a photo or video — so that it can’t be tampered with as easily as EXIF data can.</p><p>It’s not all AI on the Snapdragon 8 Gen 3, though. Qualcomm claims a modest 10 percent bump in power savings compared to the 8 Gen 2 thanks to efficiency gains from the Kryo CPU and Adreno GPU. Dolby’s HDR photo format is supported, echoing Apple and Google’s push toward high dynamic range image capture in their latest devices. There’s <a href=\"/2023/2/15/23600171/qualcomm-snapdragon-x75-5g-modem-rf\">the X75 modem-RF</a> with more support for 5G carrier aggregation (remember 5G?), and the GPU supports improved hardware-based ray tracing for more realistic light reflections in mobile games. The system will support up to 240Hz refresh rates on compatible external displays. </p><p>There’s also a new system called Snapdragon Seamless, which is designed to make it easy to pair laptops and phones with peripherals across manufacturers and OS platforms. Qualcomm says this will enable easier switching between devices — like switching to audio to your PC for a video call and back to music playing on your phone, for example. </p><p>This seems mainly aimed at getting Android and Windows devices talking to each other more easily, at least at launch. Qualcomm says it’s an open platform that anyone can join, although initially the technology will be largely accessed by Qualcomm’s direct OEM and OS partners. Every garden has to start somewhere — even an open one.</p></div>', 'The AI-everything future of phones is coming at us fast.', 'https://cdn.vox-cdn.com/thumbor/Uw9bKQHNL8ONxeaqtgWdnW0bEyg=/0x0:3000x2167/1200x628/filters:focal(1500x1084:1501x1085)/cdn.vox-cdn.com/uploads/chorus_asset/file/25025711/Snapdragon_8_Gen_3_AI_QRD.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL),
(133, 'Anker’s bassy Sport X10 earbuds are nearly 40 percent off for Prime Day', '<div><div><p>If you’re tired of your earbuds always falling out when you’re running on the treadmill or working out, it may be time to finally invest in some exercise-friendly audio. That’s where Anker’s Soundcore Sport X10, one of our favorite pairs of wireless earbuds, come in. Normally $69.99, the rotatable in-ears are currently <a href=\"http://www.amazon.com/dp/B09WMJCQRM?tag=theverge02-20\">receiving the discount treatment</a> at Amazon as part of the retailer’s <a href=\"/23903764/amazon-october-prime-day-deals-tips-news-guide-2023\">fall Prime Day event</a>, which sees them marked down to an all-time low of $51.99 ($18 off).</p><p>The Sport X10 solve one of the biggest problems for gym-goers: the irritating sensation you feel when your earbuds are starting to jettison from your ears. The platform-agnostic buds are equipped with ear loops like other workout-friendly earbuds, but unlike the competition, the pliable hooks can be rotated up to 210 degrees. This gives you the ability to find the perfect fit, making them more comfortable and helping them stay in place even during the most rigorous workouts.</p><div><div><p><a data-item-id=\"hwgMsg\" href=\"https://www.amazon.com/dp/B09WMJCQRM/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"hwgMsg\" href=\"https://www.amazon.com/dp/B09WMJCQRM/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>Anker’s Soundcore Sport X10 headphones have powerful bass, flexible ear loops that keep them in place, and an IPX7 rating for water and sweat resistance. They can also provide up to eight hours of continuous battery life.</p></div></div></div><p>That’s not the only reason Anker’s value buds are great, though. The Sport X10 also carry an IPX7 rating, which means they’re able to stand up against heavy sweat, rain, and accidental splashes from a garden hose. (It happens to the best of us.) They also provide powerful sound with punchy bass, up to eight hours of playback (or 32 hours with the included charging case), and a push-button transparency mode for when it’s time to chitchat with your fitness pals. </p><p>While there’s no active noise cancellation to be found here, the Sport X10 are still some of the most ergonomic and feature-packed earbuds you can find under $70. The fact that you can choose from 22 different EQ settings in Soundcore’s mobile app is really just a plus.</p><div><form action=\"#\"><div><div><h2>Verge Deals</h2><p> / <span>Sign up for Verge Deals to get deals on products we\'ve tested sent to your inbox daily.</span></p></div></div></form></div></div></div>', 'The Soundcore Sport X10, which are one of our favorite pairs of workout-friendly earbuds, are down to just $51.99 as part of Amazon’s October Prime Day event.', 'https://cdn.vox-cdn.com/thumbor/iqqbur0zgUbIfeSj7-PlCiO_log=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/24126477/DSCF0068.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL),
(134, 'The best October Prime Day deals under $50', '<div><div><div><div><p>We saw some good deals during <a href=\"/23903764/amazon-october-prime-day-deals-tips-news-guide-2023\">Amazon’s fall Prime Day event</a> this week, but most of them have expired by now. </p></div><p>Don’t feel too disheartened, though, because Amazon is still offering a few budget-friendly<em> </em>deals if you know where to look. In fact, we’ve found a bunch of discounted gadgets, from <a href=\"http://www.amazon.com/dp/B0B466YTT3?tag=theverge02-20\">magnetic chargers</a> to <a href=\"https://www.amazon.com/gp/product/B0C29CL98P/?tag=theverge02-20\">speakers</a>, many of which could make for great holiday gifts. Best of all, we guarantee none of them suck because we can vouch for each and every one of them. </p><p>To help you better sift through Amazon’s deluge of cheap tech, we’ve rounded up the gadgets that are still on sale for less than $50.</p><p><h3>Smart speaker and earbud deals</h3></p><div><div><p><a data-item-id=\"z45iWp\" href=\"https://www.amazon.com/gp/product/B0C29CL98P/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"z45iWp\" href=\"https://www.amazon.com/gp/product/B0C29CL98P/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>Sony’s adorable SRS-XB100 speaker offers USB-C charging, a built-in strap, and great sound for the price, rendering it a terrific travel speaker or home office companion. <a href=\"/23742818/sony-srs-xb100-portable-bluetooth-speaker-review\">Read our review</a>.</p></div></div></div><div><ul><li><strong>Skullcandy’s Jib True 2 </strong><a href=\"https://www.amazon.com/dp/B09VMPWWTH/?tag=theverge02-20\">are on sale at Amazon for $32.30 ($8 off) <strike>$27.99</strike></a><strike> ($12 off)</strike>. That’s not quite their all-time low of $16.99, but it’s still a good price for a pair of wireless earbuds that feature perks like built-in Tile tracking and IPX4 dust and water resistance.</li></ul></div><p><h3>Streaming stick deals</h3></p><div><div><p><a data-item-id=\"Naahsf\" href=\"https://www.amazon.com/Roku-Streaming-Device-Vision-Controls/dp/B09BKCDXZC/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"Naahsf\" href=\"https://www.amazon.com/Roku-Streaming-Device-Vision-Controls/dp/B09BKCDXZC/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>Roku’s Streaming Stick 4K maintains its simple interface that puts your apps front and center and adds support for Dolby Vision HDR. <a href=\"/22727963/roku-streaming-stick-4k-review\">Read our review</a>.</p></div></div></div><div><ul><li>The last-gen <strong>Amazon Fire TV Stick 4K </strong>is also on sale for $22.99 ($27 off) at <a href=\"https://www.amazon.com/all-new-fire-tv-stick-4k-with-alexa-voice-remote/dp/B08XVYZ1Y5?tag=theverge02-20\">Amazon</a>. The older streaming stick isn’t as powerful as the 2021 model, but it still offers support for Dolby Vision, HDR10, and HDR10 Plus.</li><li><a href=\"/23460954/amazon-fire-tv-alexa-voice-remote-pro-review\"><strong>Amazon’s Alexa Voice Remote Pro</strong></a> is down to $29.99 ($5 off) at <a href=\"https://www.amazon.com/Introducing-alexa-voice-remote-pro/dp/B09RX4HKTD?tag=theverge02-20\">Amazon</a>. The backlit remote, which integrates well with Alexa, comes with a useful remote finder feature and a pair of customizable buttons that can be mapped to any app installed on your Fire TV. <a href=\"/23460954/amazon-fire-tv-alexa-voice-remote-pro-review\">Read our review</a>.</li></ul></div><p><h3>Outdoors and travel deals</h3></p><div><div><p><a data-item-id=\"8p0Bhq\" href=\"https://www.amazon.com/Tile-Powerful-Bluetooth-Water-Resistant-Compatible/dp/B09B2WG9X9?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Colorful Tile Pro hanging from a key ring on a hook\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"8p0Bhq\" href=\"https://www.amazon.com/Tile-Powerful-Bluetooth-Water-Resistant-Compatible/dp/B09B2WG9X9?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Colorful Tile Pro hanging from a key ring on a hook\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The Tile Pro is the company’s loudest Bluetooth tracker and has the widest range at 400 feet. It also has a user-replaceable battery, unlike other Tiles.</p></div></div></div><div><ul><li><strong>Epicka’s Universal Travel Adapter One</strong> is <a href=\"https://www.amazon.com/dp/B078S3M2NX/?tag=theverge02-20\">on sale at Amazon for $23.09 ($1 off)</a>. The adapter will come in handy if you’re planning on traveling internationally this holiday season. It comes with four different plugs that allow you to use it in over 150 countries, ranging from the UK to Japan, along with four USB-A ports and one USB-C port.</li></ul></div><p><h3>Gaming deals</h3></p><div><div><p><a data-item-id=\"XaKd29\" href=\"https://www.amazon.com/gp/product/B09742H73B/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"XaKd29\" href=\"https://www.amazon.com/gp/product/B09742H73B/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p><em>Mario + Rabbids Sparks of Hope </em>is an excellent turn-based strategy game that pairs classic <em>Mario</em> characters with the chaotic Rabbids for an encore performance. </p></div></div></div><div><div><p><a data-item-id=\"tPEzG5\" href=\"http://www.amazon.com/dp/B0B61YDF5V?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Screenshot from God of War Ragnarök featuring Kratos gently touching the face of his teenage son, Atreus\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"tPEzG5\" href=\"http://www.amazon.com/dp/B0B61YDF5V?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Screenshot from God of War Ragnarök featuring Kratos gently touching the face of his teenage son, Atreus\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>While <em>Ragnarök</em>’s<em> </em>third-person action gameplay feels similar to its predecessor, its story is far more ambitious. As Kratos wishes to bury his past, he’s trying to convince his young son, Atreus, not to follow a tempting path at discovering his godhood and defying prophecy. <a href=\"/23437043/god-of-war-ragnarok-review-sony-ps5\">Read our review</a>.</p></div></div></div><div><div><p><a data-item-id=\"AzitdJ\" href=\"https://www.amazon.com/dp/B0B4F5P2HT?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"AzitdJ\" href=\"https://www.amazon.com/dp/B0B4F5P2HT?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The PowerA Enhanced Wired Controller is a budget-minded wired controller for Xbox and PC that connects via Micro USB and features two customizable buttons on its rear. It’s offered in many different colors and licensed designs.</p></div></div></div><div><ul><li>Curious what all the fuss over <a href=\"/23754478/spider-man-2-release-date-insomniac-games-playstation\">Marvel’s forthcoming <em>Spider-Man 2</em></a> game is about? Right now, you can grab a copy of the <a href=\"/23874289/marvels-spider-man-2-playstation-state-of-play-trailer-nyc-map\"><em><strong>Spider-Man: Miles Morales</strong></em></a> spinoff for the PS5, which includes a remaster of the original game, on sale at <a href=\"http://www.amazon.com/dp/B08QFWWJ8K?tag=theverge02-20\">Amazon for $42.57</a> ($18 off). <a href=\"/21549085/spider-man-miles-morales-review-ps5-ps4\">Read our review</a>.</li><li>Fans of the HBO show <a href=\"/23543145/hbo-the-last-of-us-review\"><em><strong>The Last of Us</strong></em></a><em> </em>can currently pick up <a href=\"/23329531/the-last-of-us-part-1-review-ps5-remake\"><strong>Part I</strong></a> of the series for <a href=\"http://www.amazon.com/dp/B0B3QWRQL8?tag=theverge02-20\">$45.99 ($24 off) on Amazon</a>. The PS5 version is essentially just a remake of the original game released in 2013 but with faster load times and better visuals. <a href=\"/23329531/the-last-of-us-part-1-review-ps5-remake\">Read our review</a>.</li></ul></div><div><div><p><a data-item-id=\"JZBHTs\" href=\"https://www.amazon.com/Returnal-PlayStation-5/dp/B08QFPS48J?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Returnal\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"JZBHTs\" href=\"https://www.amazon.com/Returnal-PlayStation-5/dp/B08QFPS48J?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Returnal\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>A roguelike third-person shooter that puts you in the shoes of Selene, an astronaut tormented by a seemingly never-ending time loop. <a href=\"/2021/4/29/22408468/returnal-ps5-dualsense-3d-audio\">Read our review</a>.</p></div></div></div><div><ul><li>The Nintendo Switch version of the tactical RPG <em><strong>Octopath Traveler II </strong></em>is <a href=\"http://www.amazon.com/dp/B0BF66G8F9?tag=theverge02-20\">on sale at Amazon</a> for $43.49 ($16 off), which is one of the better prices we’ve seen on the game.</li><li><a href=\"/22523093/ratchet-clank-rift-apart-review-ps5\"><em><strong>Ratchet &amp; Clank: Rift Apart</strong></em></a> is <a href=\"http://www.amazon.com/dp/B095T8C99C?tag=theverge02-20\">on sale at Amazon for $42</a> ($28 off). The family-friendly game doesn’t exactly reinvent the series, but it’s one of the best entries so far thanks to great graphics, fast loading times, and clever gameplay mechanics. <a href=\"/22523093/ratchet-clank-rift-apart-review-ps5\">Read our review</a>.</li><li>You can pick up a copy of <em><strong>Demon’s Souls, </strong></em>a PS5 remake of FromSoftware’s <em>Souls</em>-like masterpiece from 2009, for just $35 ($35 off) on <a href=\"https://www.amazon.com/Demons-Souls-PlayStation-5/dp/B08FC5TTBF?tag=theverge02-20\">Amazon</a>.</li></ul></div><div><div><p><a data-item-id=\"qsD1HM\" href=\"https://www.amazon.com/dp/B09B1HMJ9Z/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"qsD1HM\" href=\"https://www.amazon.com/dp/B09B1HMJ9Z/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>This Samsung Evo Select microSD card offers 512GB of extra storage for a Nintendo Switch, Steam Deck, or Asus ROG Ally at a good price point. </p></div></div></div><div><div><p><a data-item-id=\"Tqxs1X\" href=\"https://www.amazon.com/Resident-Evil-4-Xbox-X-PlayStation/dp/B0BJTSN9ZC?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"Tqxs1X\" href=\"https://www.amazon.com/Resident-Evil-4-Xbox-X-PlayStation/dp/B0BJTSN9ZC?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The remake of the 2005 classic, first launching on the Nintendo GameCube, is a massive graphical overhaul that stays true to its horror action roots.</p></div></div></div><div><ul><li>The Nintendo Switch version of <em><strong>Bayonetta Origins: Cereza and the Lost Demon</strong></em> is down to just <a href=\"https://www.anrdoezrs.net/links/8836598/type/dlg/https://electronics.woot.com/offers/nintendo-bayonetta-origins-cereza-and-the-lost-d\">$29.99 ($30 off) at Woot</a>.</li></ul></div><p><h3>Smart home deals</h3></p><div><div><p><a data-item-id=\"aDDpZn\" href=\"https://www.amazon.com/gp/product/B08GD3D9YJ/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"aDDpZn\" href=\"https://www.amazon.com/gp/product/B08GD3D9YJ/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>With the MyQ Chamberlain Smart Garage Control, you can open and close your garage door from any location using your smartphone. </p></div></div></div><div><ul><li>You can buy a pair of <strong>Kasa Smart Plugs </strong><a href=\"https://www.amazon.com/dp/B07B8W2KHZ/?tag=theverge02-20\">on Amazon for about $28.40 $3 off)</a> when you clip the on-page coupon. Kasa’s plugs allow you to add modern smarts to more traditional gadgets, thus giving you the ability to set schedules and control them with your voice via Amazon Alexa or Google Assistant.</li></ul></div><div><div><div><h2>Verge Deals on X (formerly known as Twitter)  / </h2><p>Join more than 51,000 followers and keep up with the best daily tech deals with @vergedeals</p></div><p><a href=\"http://bit.ly/2JzR5Ud\">Follow us!</a></p></div></div><p><h3>Charger and power bank deals</h3></p><div><div><p><a data-item-id=\"0ERokZ\" href=\"https://www.amazon.com/gp/product/B0B466YTT3/ref=ewc_pr_img_1?smid=A294P4X9EWVXLJ&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Anker’s 621 Magnetic Battery (MagGo) holding up an iPhone with its kickstand on a desk.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"0ERokZ\" href=\"https://www.amazon.com/gp/product/B0B466YTT3/ref=ewc_pr_img_1?smid=A294P4X9EWVXLJ&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Anker’s 621 Magnetic Battery (MagGo) holding up an iPhone with its kickstand on a desk.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>A portable power bank with magnetic wireless Qi charging, a convenient folding kickstand, and a USB-C port for wired charging.</p></div></div></div><div><div><p><a data-item-id=\"VH9HcJ\" href=\"https://www.amazon.com/gp/product/B09BBKHCHF/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"An iPhone propped up horizontally by the kickstand of a Belkin MagSafe charger on a table with a prop skeleton sitting in a chair and looking at the phone.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"VH9HcJ\" href=\"https://www.amazon.com/gp/product/B09BBKHCHF/ref=ewc_pr_img_1?smid=ATVPDKIKX0DER&amp;psc=1&amp;tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"An iPhone propped up horizontally by the kickstand of a Belkin MagSafe charger on a table with a prop skeleton sitting in a chair and looking at the phone.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>Belkin’s BoostCharge Pro with MagSafe supports 15W fast wireless charging with MagSafe-compatible iPhones and has a lengthy 6.6-foot built-in cable. Its 15W charging speeds and little kickstand make the BoostCharge Pro with MagSafe the best all-purpose magnetic charging puck.</p></div></div></div><div><div><p><a data-item-id=\"PufbZY\" href=\"https://www.amazon.com/iOttie-Wireless-Charging-Dashboard-Smartphones/dp/B07X4YDKTF?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"PufbZY\" href=\"https://www.amazon.com/iOttie-Wireless-Charging-Dashboard-Smartphones/dp/B07X4YDKTF?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>Qi wireless car charger with a one-touch mechanism and foot that adjusts to fit large and extra-large smartphones up to 3.7 inches.<br></br></p></div></div></div><p><h3>Miscellaneous deals</h3></p><div><div><p><a data-item-id=\"JGAQ5H\" href=\"https://www.amazon.com/gp/product/B09Y9N2Z51?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"JGAQ5H\" href=\"https://www.amazon.com/gp/product/B09Y9N2Z51?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The Original Tamagotchi is a virtual creature you can feed, play with, and care for — or discipline when needed.</p></div></div></div><div><div><p><a data-item-id=\"dDkEZ1\" href=\"https://www.amazon.com/dp/B00U26V4VQ/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Catan CU (promo image)\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"dDkEZ1\" href=\"https://www.amazon.com/dp/B00U26V4VQ/?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Catan CU (promo image)\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The iconic board game classic that has players strategically competing and trading for resources.</p></div></div></div><div><div><p><a data-item-id=\"7gki9A\" href=\"https://www.amazon.com/Pet-Dog-Cat-Hair-Remover-Couch/dp/B00BAGTNAQ?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"7gki9A\" href=\"https://www.amazon.com/Pet-Dog-Cat-Hair-Remover-Couch/dp/B00BAGTNAQ?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The ChomChom is a reusable cat and dog hair remover that works great for furniture.<br></br></p></div></div></div><div><ul><li>The <strong>Rocketbook Core </strong>is <a href=\"https://www.amazon.com/Rocketbook-Innovative-Eco-Friendly-Digitally-Capabilities/dp/B071Y3MSRK/?tag=theverge02-20\">on sale for $23.99 (about $10 off) at Amazon</a>. The 32-page reusable smart notebook makes it easy to take handwritten notes and save them in Google Drive, Dropbox, or other cloud-based services.</li></ul></div><div><div><p><a data-item-id=\"58Htng\" href=\"https://www.amazon.com/dp/B08CMWHD3B?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Hand holding a nasal aspirator in front of a colorful background of childrens’ toys and books.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"58Htng\" href=\"https://www.amazon.com/dp/B08CMWHD3B?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"Hand holding a nasal aspirator in front of a colorful background of childrens’ toys and books.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>The Grownsy snot sucker comes with three interchangeable soft tips for a good fit and provides three levels of suction. Your kid might still hate it, but at least one of you will have an easier time with it.</p></div></div></div><div><div><p><a data-item-id=\"787dBC\" href=\"https://www.amazon.com/uni-Braided-Compatible-MacBook-Galaxy/dp/B07LF1FNRV?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a><a data-item-id=\"787dBC\" href=\"https://www.amazon.com/uni-Braided-Compatible-MacBook-Galaxy/dp/B07LF1FNRV?tag=theverge02-20\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span><img alt=\"\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></a></p><div><p>A lengthy USB-C cable that delivers 100 watts of power, which is enough to power a full-size laptop like the 16-inch MacBook Pro when plugged into an adequate power adapter.</p></div></div></div><div><form action=\"#\"><div><div><h2>Verge Deals</h2><p> / <span>Sign up for Verge Deals to get deals on products we\'ve tested sent to your inbox daily.</span></p></div></div></form></div><p><em><strong>Update October 12th, 11:28AM ET:</strong> Adjusted pricing, removed expired deals, and updated the language to reflect the fact Prime Big Deal Days is over.</em></p></div></div></div>', 'There are a lot of great gadgets on sale for under $50 during Amazon’s Prime Big Deal Days. From the Echo Pop to the Amazfit Band 7, here are the best.', 'https://cdn.vox-cdn.com/thumbor/UKOzdVmllRlXxwuR2CRFrutXJpk=/0x0:1080x1080/1200x628/filters:focal(540x540:541x541)/cdn.vox-cdn.com/uploads/chorus_asset/file/24662217/Echo_Show_5_Shot_3.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL);
INSERT INTO `tbl_article` (`id`, `arttitle`, `artcontent`, `artshortcontent`, `artimg`, `artwebdomain`, `artcat`, `artcatname`, `artcampid`, `arttype`, `artvideoid`, `artytlang`, `artdate`, `uid`, `spintextflag`, `langtransflag`, `artinbuildnewskeyword`, `artnewstype`, `artnewskeyword`) VALUES
(135, 'Pokémon Sleep helped me catch ’em all — all the z’s, that is', '<div><div><div id=\"content\"><p>\n	)\n}\n\n\n	\n	const containers = document.querySelectorAll(\".w-full figure.w-full\");\n        containers.forEach(container =&gt; {const root = ReactDOM.createRoot(container);\n    root.render(</p><ledevideo credit=\"Illustration by Sarah Oh / The Verge\" poster=\"https://voxmedia.stories.usechorus.com/assets?community_id=372&amp;q=url:https://cdn.vox-cdn.com/uploads/chorus_asset/file/24997403/236814_pokemon_sleep_soh.jpeg\" source=\"https://volume-assets.voxmedia.com/production/0794c32587e188ceac2f00945b21d6bf/236814_Pokemon_Sleep_SOh.mp4\"></ledevideo><p>)})\n	\n\n\n\n</p></div></div><p>For a long time, the only thing I knew about <em>Pokémon</em> was the shitposter theory that a clown named Mr. Mime was Ash Ketchum’s secret father. I’d never played any of the games or watched the cartoons; it is occasionally hard to explain how I totally missed the <em>Pokémon</em> boat as an elder millennial who had little interest in picking any of it up. But a few months ago, The Pokémon Company finally got me with <a href=\"/23802801/pokemon-sleep-iphone-android-hands-on\"><em>Pokémon Sleep</em></a>. </p><p>As a lifelong insomniac who had recently regressed to upsetting levels of sleep dysfunction, this was a chance to finally dive into what seemed like a cute, low-stakes, low-barrier-to-entry app that could keep me company at four in the morning. The concept is simple: <em>Pokémon Sleep</em> is framed as a “sleep research study,â€ where, each week, the player feeds and studies a Snorlax, whose “drowsy powerâ€ attracts other pokémon when it sleeps. As the Snorlax grows, it attracts more pokémon, which can be caught as indentured research assistants to collect food for the Snorlax. No one sleeps until the player sleeps. As the day goes on, the helpers get tired — their smiles start to fade, and their little eyelids droop while they wait for the sweet release of unconsciousness.</p><p>The only way to play is to sleep; if you want to be good, you need to sleep well, but if you want to be great, you need to sleep <em>consistently </em>well.</p><p>Today, a Snorlax is the first thing that greets me in the morning and the last thing I see at night. I’ve been in bed by 2AM for the last 67 nights and had at least seven hours of sleep every single time. Out of these past weeks, I’ve had what <em>Pokémon Sleep</em> deems “S-tierâ€ sleep every week except two, which merely earned an “Aâ€ rank. Three times a day, I briefly open the app to cook meals for my Snorlax and distribute candy to my tireless little helpers. I can even recognize a bunch of them now and some of their evolution patterns; the other day, I eagerly paid for extra-expensive gas to qualify for a limited-edition Snorlax car dehumidifier, and just today, I bought a Slowpoke-shaped wrist rest. Is this healthy? I don’t know. Is relying on <em>Pokémon</em> to maintain a manageable sleep cycle a good thing? </p><div><div><div><div aria-label=\"Zoom\" role=\"button\" tabindex=\"0\"><figure><div><p><span><img alt=\"A screenshot from the video game Pokémon Sleep.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></p></div></figure></div></div><p><cite>Image: The Pokémon Company</cite></p></div></div><p>To call <em>Pokémon Sleep</em> a <em>game </em>is marketing. It’s essentially a gamified sleep tracker that weaponizes cuteness and the sort of idle, casual pet care psychology that took off when <a href=\"https://www.smithsonianmag.com/innovation/keeping-tamagotchi-alive-180979264/\">Bandai introduced the Tamagotchi in 1996</a>. It’s free to play, but the microtransactions are there if you want them; if you’re determined to treat your Snorlax like a hardcore gamer’s science experiment, there is all sorts of diehard min-max strategizing going on in the <em>Pokémon Sleep</em> Reddit that flies in the face of the whole chill sleepytime vibe. It also seems to be the most polarizing <em>Pokémon</em> installment — people either love it or hate it, which seems to depend on whether they actually need “helpâ€ in the sleep department. </p><p>From 2008 to 2014, I needed <em>a lot</em> of help sleeping via heavy medication and therapy (and unofficially, and very inadvisably, alcohol), which helped me maintain the semblance of a “normalâ€ day / night cycle. After I went off my prescription — a weird and wobbly transition into a world without pharmaceutical training wheels — I slowly gained confidence in my internal body clock. For several years, I enjoyed regular unmedicated sleep at mostly appropriate times, and it was great. Then came the pandemic, which sent me hurtling back in time to my oldest and worst friends: insomnia, polyphasic sleep, and the general sense of feeling like shit.</p><div><div><p>A Snorlax is the first thing that greets me in the morning and the last thing I see at night</p></div></div><p>When I told my psychiatrist about <em>Pokémon Sleep</em>, she was visibly intrigued, especially given my sleep history and tendency toward addiction. I asked if she thought the app was unethical for someone like me, and without hesitation, she said, “No.â€ If we operate on the premise that we’re all glued to our phones as adults, she explained, that there’s no real long-term solution to keep people off their phones, something like <em>Pokémon Sleep</em> might actually be doing something productive for people like me. I brought this same question to <a href=\"https://sites.google.com/view/stijnmassar/home\">Stijn Massar</a>, a neuroscientist and research assistant professor at the <a href=\"https://sleepcognition-lab.org/\">Sleep &amp; Cognition Laboratory</a> at the National University of Singapore. “I think I would agree with that,â€ Massar said. “For most adults, staying off phones is a very difficult thing.â€ I didn’t anticipate such easy endorsement from health and science professionals, but I eagerly accepted it as a sort of quasi-fatalist validation of my new routine. </p><p><em>Pokémon Sleep</em>, though, is supposedly an app for users ages four and up, which seems like a perplexingly young age for a sleep tracker. “Of course you do want kids to engage in healthy behaviors, but does it necessarily have to be through a game… or an app, and what are the side effects of that?â€ asked Massar, who has young children of his own. For several days before our call, he’d tried to use the app himself, but it had refused to log his sleep. I explained that the app doesn’t necessarily need to be open all day — the more you “workâ€ your food-gathering helpers, for instance, the more tired they get.</p><p>“It’s not a typical game in terms of it not being maximized for engagement… there’s a limit to it and there’s a very clear objective of getting habits in sync with what’s supposed to be healthy, so that part is good,â€ he said thoughtfully. “Like as parents we do everything within our normal capacity to get them to do healthy sleep. Adding phone games to the mix, would that pose any other problems? This of course is something that’s very hard to answer.â€</p><div><div><p>“For most adults, staying off phones is a very difficult thing.â€</p></div></div><p>All the <em>Pokémon Sleep</em>-ing parents I know are unanimously against the idea of their kids using it; sleep trackers are primarily an adult-focused technology, which isn’t entirely surprising given that <a href=\"https://sleep.hms.harvard.edu/education-training/public-education/sleep-and-health-education-program/sleep-health-education-79\">our ability to sleep often declines with age</a>. Edmond Tran, editor at <em>GamesHub</em> Australia, is the only other games journalist I know who has faithfully stuck with <em>Pokémon Sleep</em> since launch. Before that, he had subpar sleep patterns and often used his kid-free hours at night for “me timeâ€ that, more often than not, involved video games. “I actually went to bed at earlier hours for the first week or so because I was excited to try [<em>Pokémon Sleep</em>], which went a long way in building a good routine,â€ he said, though his discipline has since faltered. “There is still a routine there — in bed by midnight most nights, and I haven’t missed a night since.â€</p><p>Before trying <em>Pokémon Sleep</em>, Rachel Tan, a full-time corporate performance manager and mother of twin babies, had occasional bouts of insomnia and struggled to sleep a few times a week. “I realized I unconsciously tried to meet the preset sleep time and that in turn made me put my phone down earlier than I usually would have,â€ she said, though her interest started to wane about a month in because her sleep style (she hardly gets any “slumberingâ€ sleep, the deepest zone of sleep in the app) has remained largely the same. “It’s pretty much a Tamagotchi and sleep app slapped into one… I think if you’re a pretty consistent sleeper, there’s very little value in <em>Pokémon Sleep</em>.â€</p><p>There is a lot of value, though, for enterprising companies to create a sense of need for sleep trackers, especially when the global sleep economy — an ecosystem of sleep-related products and services and apps often framed as health-adjacent tools for self-empowerment — is <a href=\"https://www.statista.com/statistics/1119471/size-of-the-sleep-economy-worldwide/\">supposed to be worth $585 billion next year</a>. <em>Pokémon Sleep</em> occupies an awkward but fascinating spot between game and app; most people hear “Pokémonâ€ and immediately think of a game, when the reality is that this is just a very cleverly designed sleep tracker with world-famous characters driving all of its features. “I talk to very few people about <em>Pokémon Sleep</em> because most of the people I socialize with have little interest in games, and the one time I did bring it up they looked at me like I was crazy,â€ says Tran. “But I talked about it as a gamified sleep tracker more than a game or app, because really the primary hook for me is the behavioral encouragement and data collecting aspect of it.â€ </p><div><div><div><div aria-label=\"Zoom\" role=\"button\" tabindex=\"0\"><figure><div><p><span><img alt=\"A screenshot from the video game Pokémon Sleep.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></p></div></figure></div></div><p><cite>Image: The Pokémon Company</cite></p></div></div><p>There is one contingent of parents that seems to find value in <em>Pokémon Sleep:</em> parents of adolescent kids who refuse to give up their smartphones at night. After my psychiatrist told me she’d tried playing <em>Pokémon Sleep </em>(she found it annoying), she explained that the app had become a successful tool for parents who routinely got into fights with their 12-year-olds over phone use. “We’ve closed the book on whether kids need phones,â€ she said, matter of factly explaining that most if not all Singaporean schools use social media and messaging apps like WhatsApp to distribute important information to students. Not having a smartphone isn’t about FOMO but, rather, about gaining information about tests and homework and class announcements; daily smartphone use among children <a href=\"https://www.moh.gov.sg/docs/librariesprovider5/resources-statistics/educational-resources/annex---evidence-review-of-screen-use-in-childhood-(1).pdf\">is so common </a>in Singapore that there’s even a government campaign called <a href=\"https://www.touch.org.sg/about-touch/tips-and-resources/details/2023/09/05/my-first-device-campaign\">My First Device</a> that frames smartphones as a vital life milestone.</p><p>In my shrink’s experience, this new norm has meant a dramatic uptick in family screaming matches over smartphones after dark and even cases of children silently belly-crawling into their parents’ room at night to retrieve their confiscated phones. <em>Pokémon Sleep </em>has become a sort of weird compromise where bedtimes are transparent and kids are disincentivized from playing <em>Fortnite</em> all night in case it impacts their potential pokémon catches.</p><p>I’m undeniably here for the behavioral encouragement, not least because it involves adorable little creatures and the perennial make-believe joy of feeding and caring for a pet. My friend Ruby, a recent <em>Pokémon Sleep</em> convert, is admittedly only playing it for the cute factor. “I don’t really need it to sleep, though I do like that it keeps me from staying up too late,â€ she said, admitting that she’ll probably drop off when her boyfriend comes to visit. Still, she’s developed a conscious bedtime routine and admits she was much less disciplined before the app. “My bedtime is set to 12:05AM and my phone is firmly put away by 12:20AM every night unless I’ve been out,â€ she said. “I was just telling my brother that I’ll probably never play another Pokémon console game because I cannot dedicate that kind of time to leveling pokémon… [in <em>Pokemon Sleep</em>] they level up while I’m <em>sleeping</em>.â€</p><p>Here lies the core of <em>Pokémon Sleep</em>’s warm, cozy allure: it’s not <em>quite </em>a conventional idle game, which is the sort of game that chugs along with or without player interaction. There are thousands of absolutely brain-dead idle games out there that are the equivalent of “put something on TV in the background while you’re busy,â€ and the only one I really liked was <a href=\"/2016/1/1/10699976/neko-atsume-the-game-of-passivity\"><em>Neko Atsume</em></a>, a cat-collecting idler that only really “workedâ€ if you actually let time pass. <em>Pokémon Sleep</em> is a game whose famous “gotta catch ’em allâ€ feature only kicks in when you’re literally asleep. Considering that many early idle games were <a href=\"https://www.gamedeveloper.com/design/the-rise-of-games-you-mostly-don-t-play\">reportedly made as parodies</a> of MMORPG rewards and hyper-capitalistic progress systems, <em>Pokémon Sleep</em> represents a new breed in this line of experimentation in an age of unprecedented technological invasiveness.</p><div><div><p>Sleep — the thing that many of us consider a sacred sanctuary of rest and regeneration, is also an economic concern in a capitalist framework</p></div></div><p>Sleep, the final frontier of personal space in an ever-shrinking world of constant surveillance and endless metrics, no longer belongs only to me — it also belongs to my pokémon. In the eyes of The Pokémon Company, I am now a dedicated, productive sleeper, which might feel like an incredibly cynical dig, but it is worth noting that the Sleep &amp; Cognition Laboratory’s website, while listing the impact of sleep deprivation on our cognition and health, is also explicitly clear that poor sleep “<a href=\"https://sleepcognition-lab.org/research/sleep/\">imposes a 2-4% drag on the GDP of developed nations</a>.â€ Yes, sleep — the thing that many of us consider a sacred sanctuary of rest and regeneration, is also an economic concern in a capitalist framework.</p><p>It’s comically dystopian, but once megacorps figure out how to make us materially productive in sleep, we’ll experience a planetwide seismic tremor from every classic science fiction writer rolling over in their graves. But if there were any brand that could accomplish the tricky task of making the concept of sleep-to-play a viable, desirable product — one that’s still so novel and silly that it can’t <em>possibly</em> be <em>anything</em> but a benign, niche bit of fun in its current incarnation — it’s going to be one of the most identifiable brands in the world, responsible for putting multiple generations of kids on collectibles. </p><p><em>Pokémon Sleep</em>, for all the structure and behavioral modification it has brought to an otherwise difficult process for me, is a wildly imperfect tool. Like all sleep trackers, its appeal boils down to two questions: do sleep trackers <em>help</em>, and do sleep trackers <em>work</em>? The gold standard of sleep tracking, according to Massar, involves <a href=\"https://www.mayoclinic.org/tests-procedures/polysomnography/about/pac-20394877\">polysomnography</a> — imagine a science fiction film scene where someone is plastered with little nodes and sensors amid a tangle of monitors and recording equipment. Sleep tracking apps aren’t as accurate, but their widespread accessibility means that anyone with a smartphone can have a general idea of what happens after dark.</p><div><div><div><div aria-label=\"Zoom\" role=\"button\" tabindex=\"0\"><figure><div><p><span><img alt=\"A screenshot from the video game Pokémon Sleep.\" data-nimg=\"fill\" decoding=\"async\" src=\"R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"></img></span></p></div></figure></div></div><p><cite>Image: The Pokémon Company</cite></p></div></div><p>There is no objectively perfect amount of sleep, and the pervasiveness of smartphones and smartwatches has also created a phenomenon of people who tend to fixate on their own body metrics. “Some people take it more seriously than others, some people respond more negatively than others,â€ said Massar, who believes people should simply see sleep trackers as a measurement instrument, like a weighing scale. “Sleep trackers… won’t necessarily provide a way to improve your sleep, but if you have other ways to improve sleep habits, using sleep trackers to track where you are and help you gain some insights… it’s not necessary to obsess over 30 minutes more of a deep sleep period or 30 minutes more of an REM sleep period.â€</p><p>Massar also believes sleep simply isn’t as easily gamifiable as other behaviors, pointing to Singapore’s public fitness campaigns like the <a href=\"https://www.healthhub.sg/programmes/37/nsc\">National Steps Challenge</a>. The excitement of catching pokémon through gameplay adds a new dimension to the act of sleep that can help reframe a person’s experience around sleep. Personally, when it’s time to feed my Snorlax or go to bed, it almost feels like I’m on autopilot now, which is probably for the best because if I really stopped to think about the role of <em>Pokémon Sleep</em> in my ability to keep a sane and productive schedule, my neurosis would keep me up at night.</p><div><div><p>If this is how I regain control of my circadian cycle, through Psyducks and Chikoritas and an inexplicable number of Rattatas, then so be it</p></div></div><p>After all, this is my first time collecting and evolving all of these occasionally horrifying little abominations, learning that Moomoo Milk actually comes from Miltank and that the “slowpoke tailâ€ cooking ingredient isn’t a descriptive name for an herb or plant. I have, for better or worse, hitched my sleep health wagon to a frighteningly appealing brand rich in both novelty and nostalgia, which is extremely vexing for someone who hates normalizing technology that listens to your breathing in bed.</p><p>But if this is how I regain control of my circadian cycle, through Psyducks and Chikoritas and an inexplicable number of Rattatas, then so be it. My sleep is now indirectly powered by The Pokémon Company, and one day, because the arc of startup-era time bends toward monetization, perhaps this will turn into a wildly problematic springboard for sponsorships. Massar seemed genuinely interested in the fact that I could overcome such an entrenched history of insomnia with, well, pokémon. I could use a generic sleep tracker, but let’s be real — there’s no cutesy appeal there.</p><p>Even my 72-year-old mother tried <em>Pokémon Sleep</em> and marveled at the funny little animals for a few days before completely giving up. At least there’s an element of pleasure in caring for these dopey little characters, even if it’s a painfully self-aware pleasure that Pokémon has now become a crutch for my insomnia. And I’m not alone. Ed Tran is still keeping with it, as is Ruby, because it asks for such a low amount of engagement in exchange for a modest feeling of mundane grown-up accomplishment. “I’ll definitely continue to play it regularly,â€ Tran said. “I don’t even really care about collecting more <em>Pokémon Sleep</em> styles, I just like checking in on my little crew and growing a new Snorlax every week by feeding him terrible meals.â€</p><p>Like me, Tran, who maintains a casual “transient friendshipâ€ with his Snorlax, is more emotionally invested in the “slow and gradual growthâ€ of his pokémon helpers. And like me, he seems to have made peace with the fact that he’s one of a handful of people who actually gets something out of the app.  And while it feels like we’re oddball anomalies in our respective social circles — most people I know don’t need a sleep tracker and would rather use a respectable Fitbit because any sense of childlike wonder got sucked out of them a long time ago — <em>Pokémon Sleep</em> recently celebrated <a href=\"https://www.japantimes.co.jp/business/2023/08/26/tech/pokemon-sleep-smartphone-apps/\">10 million downloads</a>. It isn’t quite near <a href=\"https://www.guinnessworldrecords.com/news/2016/8/pokemon-go-catches-five-world-records-439327\"><em>Pokémon Go</em>’s 160 million download count in its first month</a>, but given <em>Sleep</em>’s very niche appeal, it’s like comparing apples to oranges when, at the end of the day, The Pokémon Company has the last laugh for cornering both the apple and orange market. But Tran simply can’t see <em>Pokémon Sleep</em> as something that his family needs to do, too.</p><p>“My kids don’t need much encouragement to get to sleep, so I wouldn’t let them use it if I could help it,â€ he said. “That said, my children’s exposure to video games is very, very low compared to some of their peers. I don’t want this life for them.â€</p></div>', 'Pokémon Sleep is part mobile game, part sleep tracking app, and for some people, the cute faces of Pikachu and Snorlax are a useful tool in fighting insomnia.', 'https://cdn.vox-cdn.com/thumbor/Z0FVc3831MTR8eqTQWodsFpKsuo=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/24997403/236814_pokemon_sleep_soh.jpeg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL),
(136, 'Nyad: Netflix film follows swimmer who braved sharks and jellyfish', '<div><main data-testid=\"main-content\" id=\"main-content\"><article><header></header><div data-component=\"image-block\"><figure><p><span><picture><source srcset=\"https://ichef.bbci.co.uk/news/240/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg.webp 976w\" type=\"image/webp\"></source><img alt=\"Annette Bening in Nyad\" height=\"549\" loading=\"eager\" src=\"https://ichef.bbci.co.uk/news/976/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg\" srcset=\"https://ichef.bbci.co.uk/news/240/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/6D17/production/_131372972_crnyad_20220417_05940_r.jpg 976w\" width=\"976\"></img></picture></span><span role=\"text\"><span>Image source, </span>Netflix</span></p><figcaption><span>Image caption, </span><p>Annette Bening could score an Oscar nomination for her portrayal of Diana Nyad in the Netflix adaptation</p></figcaption></figure></div><div data-component=\"byline-block\"><div><div><div><p>By Steven McIntosh</p><p>Entertainment reporter</p></div></div></div></div><div data-component=\"text-block\"><p><b>Sharks, jellyfish stings, tropical storms, navigation problems and physical exhaustion are the kinds of issues that fortunately don\'t trouble the average person during a standard day at the office.</b></p></div><div data-component=\"text-block\"><p>For retired athlete Diana Nyad, however, these were the very challenges she faced during the several attempts she made, in her early 60s, to become the first person to swim the 110 miles from Cuba to Florida without the use of a protective cage.</p></div><div data-component=\"text-block\"><p>Most people, including Nyad herself, thought she had retired from competitive swimming at the age of 30. But more than three decades later, she decided to chase the goal that eluded her in her 20s.</p></div><div data-component=\"text-block\"><p>Having previously attempted the swim in 1979, Nyad made four further attempts to cross the water from 2011, finally realising her dream in 2013.</p></div><div data-component=\"text-block\"><p>Her story has now been adapted for the screen by Netflix - and could see actress Annette Bening score an Oscar nomination for playing the swimmer, who was supported on the journey by her friend and coach Bonnie Stoll.</p></div><div data-component=\"text-block\"><p>\"Every time you go out to do the swim, of course you think she\'s going to make it,\" the real-life Stoll tells BBC News.</p></div><div data-component=\"text-block\"><p>\"And it\'s a drag when you don\'t. Mostly for her, because that means another year of training, because she wasn\'t going to give up, no matter what.\"</p></div><div data-component=\"image-block\"><figure><p><span><span></span></span><span role=\"text\"><span>Image source, </span>Getty Images</span></p><figcaption><span>Image caption, </span><p>Diana Nyad spent three decades as a sports broadcaster before deciding to return to the water for her record attempt</p></figcaption></figure></div><div data-component=\"text-block\"><p>Stoll is as much a part of the story as Nyad herself. Played by Jodie Foster in the movie, she sailed alongside her best friend, masterminding the operation and keeping the journey on course.</p></div><div data-component=\"text-block\"><p>\"I played racquetball for 10 years and Diana was my fitness coach, she taught me a lot about fitness,\" Stoll explains. \"So for me to be able to turn it around and coach Diana in something was really cool, and I loved it. I learned more about the human will than anything else.\"</p></div><div data-component=\"text-block\"><p>The film, titled simply Nyad, is the narrative debut for wife-and-husband directing duo Elizabeth Chai Vasarhelyi and Jimmy Chin. They have previously made documentaries such as Free Solo, about a vertical rock climber, and The Rescue, about the boys who got stuck in a cave in Thailand.</p></div><div data-component=\"text-block\"><p>\"Like moths to a flame, Jimmy and I are attracted to these stories about individuals who push the limits of possibility,\" Vasarhelyi explains. \"And Diana Nyad is just that.</p></div><div data-component=\"text-block\"><p>\"The Rescue and Free Solo had been centred around a man or group of men. And for a while we had been looking for - how does that will manifest itself in a woman? What does it look like, how is it different?\"</p></div><p data-component=\"subheadline-block\"><h2 id=\"Who-is-Diana-Nyad\" tabindex=\"-1\"><span role=\"text\">Who is Diana Nyad?</span></h2></p><div data-component=\"image-block\"><figure><p><span><span></span></span><span role=\"text\"><span>Image source, </span>Getty Images</span></p><figcaption><span>Image caption, </span><p>Nyad, now 74, first attempted the Cuba to Florida swim in 1978, before trying again over three decades later, in her 60s</p></figcaption></figure></div><div data-component=\"unordered-list-block\"><div><div><ul role=\"list\"><li>The long-distance swimmer shot to fame in 1975 when she swam around Manhattan </li><li>In 1979, she swam 102 miles from Bimini, Bahamas, to Florida in 27.5 hours, setting a record for distance swimming over open water</li><li>She retired from competitive swimming aged 30 and spent the next three decades as a sports broadcaster</li><li>In 2011, she came out of retirement to attempt to become the first person to swim from Cuba to Key West, Florida, without a shark cage</li><li>It took her three further attempts over three years, but she finally completed the feat in 2013 aged 64, following an excruciating 53-hour swim</li><li>But she has been a divisive figure among endurance swimmers, with controversy around some of her claims</li></ul></div></div></div><div data-component=\"text-block\"><p>Usually in films, anyone other than the main character is referred to as a supporting character - and the person playing them a supporting actor.</p></div><div data-component=\"text-block\"><p>Never has that been a more appropriate title than in the case of Stoll - who was the ultimate support to Nyad, year after year, as she continued to sail alongside her friend as she went after her goal.</p></div><div data-component=\"text-block\"><p>\"I <i>was</i> the supporting role,\" Stoll concurs. \"In her head, we did it together. In my head, I watched her do it.</p></div><div data-component=\"text-block\"><p>\"For the years of the attempts and training, Diana and I were on the exact same page,\" she recalls. \"We can bicker, but I don\'t think we bickered once [during that time]. I roll my eyes a lot, but for those years I didn\'t roll my eyes.\"</p></div><div data-component=\"image-block\"><figure><p><span><span></span></span><span role=\"text\"><span>Image source, </span>Netflix</span></p><figcaption><span>Image caption, </span><p>Bonnie Stoll, Nyad\'s friend and coach, is played by Jodie Foster (right) in the film</p></figcaption></figure></div><div data-component=\"text-block\"><p>One of the most interesting aspects of the film is how Nyad overcomes the dangers. Sharks, for example, are deterred thanks to a piercing audio signal being sent from the boat. </p></div><div data-component=\"text-block\"><p>Nyad was, however, stung by a box jellyfish on her forearm and neck, causing severe respiratory distress and putting paid to her third attempt. For her next swim, she wore a custom-made protective mask.</p></div><div data-component=\"text-block\"><p>Her eventual success in 2013 was so extraordinary that some critics raised doubts. Did she really not hold on to the boat at any point to rest her body? Could she really have made it unaided in such a short time?</p></div><div data-component=\"text-block\"><p>The World Open Water Swimming Association said there was a \"significant gap\" in the records for her successful swim, and it has not been officially ratified. <a href=\"https://www.openwaterswimming.com/nyad-on-netflix-the-swim-the-scandal-the-silence/\">Guinness World Records also rescinded</a> its recognition.</p></div><div data-component=\"text-block\"><p>Separately, Nyad had previously been accused of exaggerating or making misleading statements about previous swims, <a href=\"https://www.latimes.com/entertainment-arts/movies/story/2023-09-03/telluride-2023-reviews-nyad-rustin-wildcat-annette-bening-colman-domingo\">and has been described as</a> \"a self-aggrandising scourge of the marathon swimming community\".</p></div><div data-component=\"text-block\"><p>But her team <a href=\"https://www.dailymail.co.uk/news/article-2417301/Diana-Nyad-hits-claims-cheated-110-mile-swim-Cuba-Florida.html\">attributed her achievement</a> to the fast-moving Gulf Stream flowing in her favour, and <a href=\"https://www.bbc.co.uk/news/world-us-canada-24052923\">Nyad rejected the queries</a> by saying: \"I swam. We made it, our team, from the rocks of Cuba to the beach of Florida, in squeaky-clean, ethical fashion.\"</p></div><div data-component=\"text-block\"><div><p>The Marathon Swimmers Federation <a href=\"https://news.marathonswimmers.org/2023/08/on-nyad-an-open-letter-to-the-marathon-swimming-community/\">also backed Nyad and said</a> there\'s no evidence that she cheated.</p></div></div><div data-component=\"image-block\"><figure><p><span><span></span></span><span role=\"text\"><span>Image source, </span>Netflix</span></p><figcaption><span>Image caption, </span><p>Actress Annette Bening trained for over a year to be able to play Nyad</p></figcaption></figure></div><div data-component=\"text-block\"><p>Stoll provided food and liquids to Nyad from the boat. She was assisted by helpers including chief navigator John Bartlett (played by Rhys Ifans in the film).</p></div><div data-component=\"text-block\"><p>\"No sarcasm was one of the rules,\" Stoll recalls. \"And not telling her what time it is. But it was a team, for sure. If everybody does their job the way it\'s supposed to be done, it\'s going to be successful.\"</p></div><div data-component=\"text-block\"><p>The film has broadly gone down well with critics, many of whom praised Bening\'s portrayal of an unapologetically headstrong figure.</p></div><div data-component=\"text-block\"><p>\"Bening is the best she has ever been as Nyad, embracing the athlete\'s stubbornness and strong will to a tee,\" <a href=\"https://collider.com/nyad-movie-review/\">wrote Isabella Soares of Collider.</a></p></div><div data-component=\"text-block\"><p>\"Kudos to [screenwriter Julia] Cox and the entire team for never shying away from the rougher aspects of Diana\'s personality for the sake of \'likability\',\" <a href=\"https://ew.com/movies/movie-reviews/nyad-review-annette-bening-jodie-foster/\">added Maureen Lee Lenker of Entertainment Weekly.</a></p></div><div data-component=\"text-block\"><p>But speaking about the film more widely, she added: \"Nyad simply tries to do too much. Each attempt at the swim should play like a thriller, the stakes of the moment a breathless sequence, but this is undercut by the pacing challenges in other areas.\"</p></div><div data-component=\"text-block\"><p><a href=\"https://www.latimes.com/entertainment-arts/movies/story/2023-08-30/diana-nyad-netflix-biopic-accomplishments-exaggerations\">Nyad herself has told the LA Times</a> she was \"blown away\" by the film but that she wasn\'t able to talk about it any more because she\'s part of the US actors\' union, whose members are currently on strike.</p></div><div data-component=\"text-block\"><p>Stoll says the movie is \"very\" true to life. \"There is more to Diana\'s personality because it\'s so diverse, but the film is who she is, in every way,\" she adds.</p></div><div data-component=\"text-block\"><p>Nyad is a tough character to like, and the depiction of her in the film is not sanitised. \"It was important to create a full picture. You never see roles like that for women,\" Vasarhelyi explains.</p></div><div data-component=\"image-block\"><figure><p><span><span></span></span><span role=\"text\"><span>Image source, </span>Getty Images</span></p><figcaption><span>Image caption, </span><p>Annette Bening has been pictured on the picket lines in recent months during the Hollywood strikes</p></figcaption></figure></div><div data-component=\"text-block\"><p>It\'s not hard to imagine Bening scoring a fifth Oscar nomination for the wide-ranging role. \"I mean, Inshallah, right? God willing,\" says Vasarhelyi.</p></div><div data-component=\"text-block\"><p>The best actress race is crowded this year - with likely competition from Emma Stone, Carey Mulligan, Lily Gladstone and Sandra Hüller among others.</p></div><div data-component=\"text-block\"><p>\"I don\'t know, I think awards are magic, but I will say [Bening\'s] performance is certainly worthy of great recognition,\" the co-director reflects.</p></div><div data-component=\"text-block\"><p>\"She trained for over a year, she didn\'t hesitate to play a complicated character you may not like all the time. And I was incredibly impressed by how she inhabits her body at 64.\"</p></div><div data-component=\"text-block\"><p><i>Nyad is released in cinemas on Friday and on Netflix from 3 November.</i></p></div></article></main></div>', 'A new movie follows retired athlete Diana Nyad\'s real-life attempts to swim from Cuba to Florida.', 'https://ichef.bbci.co.uk/news/1024/branded_news/4607/production/_131372971_indnyad_20220417_05940_r.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL),
(137, 'Suzanne Somers: Threes Company actress dies aged 76', '<div><main data-testid=\"main-content\" id=\"main-content\"><article><header></header><div data-component=\"image-block\"><figure><p><span><picture><source srcset=\"https://ichef.bbci.co.uk/news/240/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg.webp 976w\" type=\"image/webp\"></source><img alt=\"US actress Suzanne Somers\" height=\"549\" loading=\"eager\" src=\"https://ichef.bbci.co.uk/news/976/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg\" srcset=\"https://ichef.bbci.co.uk/news/240/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/2B60/production/_131440111_gettyimages-1207426078.jpg 976w\" width=\"976\"></img></picture></span><span role=\"text\"><span>Image source, </span>Getty Images</span></p><figcaption><span>Image caption, </span><p>Suzanne Somers had battled breast cancer for more than 20 years</p></figcaption></figure></div><div data-component=\"byline-block\"><div><div><div><p>By Kathryn Armstrong</p><p>BBC News</p></div></div></div></div><div data-component=\"text-block\"><p><b>US actress Suzanne Somers has died at the age of 76 following a decades-long battle with cancer, her publicist has confirmed. </b></p></div><div data-component=\"text-block\"><p>\"Her family was gathered to celebrate her 77th birthday,\" reads a statement shared with media. </p></div><div data-component=\"text-block\"><p>\"Instead, they will celebrate her extraordinary life, and want to thank her millions of fans and followers who loved her dearly.\"</p></div><div data-component=\"text-block\"><p>As well as an actress, Somers was an author and fitness guru. </p></div><div data-component=\"text-block\"><p>She began her acting career in the late 1960s and early 1970s with small parts in TV shows including The Love Boat and One Day at a Time before landing the role of Chrissy Snow in Three\'s Company in 1977.</p></div><div data-component=\"text-block\"><p>Somers starred in the show for five of its eight seasons before being fired following a dispute over pay.</p></div><div data-component=\"text-block\"><p>Following a break from on-screen acting that included a stint as an entertainer in Las Vegas, she returned to on-screen acting in the early 1990s - taking up a lead role in Step by Step, which ran for seven seasons. </p></div><div data-component=\"text-block\"><p>Her later TV credits included co-hosting Candid Camera, her own talk show The Suzanne Show and an appearance on Dancing with the Stars. </p></div><div data-component=\"text-block\"><p>Somers also built up a multimillion dollar fitness empire, appearing in commercials for the Thighmaster and ButtMaster exercise equipment and releasing several self-help books on topics including wellness and weight loss. She launched her own beauty brand in 2019. </p></div><div data-component=\"text-block\"><p>She was first diagnosed with an aggressive form of breast cancer in her 50s and announced on social media in July that, after being in remission, it had returned. </p></div><div data-component=\"text-block\"><p>\"I know how to put on my battle gear and I\'m a fighter,\" she wrote on Instagram. </p></div><div data-component=\"text-block\"><p>A private family burial will be held for Somers next week, according to her publicist, with a memorial to be held in November.</p></div><div data-component=\"text-block\"><p>Somers is survived by her husband and son. </p></div></article></main></div>', 'Somers was best known as one of the stars of the US sitcoms Three\'s Company and Step by Step.', 'https://ichef.bbci.co.uk/news/1024/branded_news/5270/production/_131440112_gettyimages-1207426078.jpg', '10', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '47', '0', '0', NULL, NULL, NULL);
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(138, 'TikTok Myth of the Week: All Your Problems Are Due to High Cortisol', '<div><p>Do sweet and salty foods taste good to you? Is your sleep maybe not the best? Do you have some belly fat? The answer to these questions is probably yes, because you are human, but that’s not important right now! TikTok influencers would like you to consider another possibility: that your cortisol is too high, and that you should buy their supplements (link in bio!) to control it. Then you’ll be relaxed at night and energetic in the morning, you’ll enjoy the taste of kale, and—most importantly—you’ll become thin and beautiful.</p><p>This cortisol dysregulation idea has become a sort of mega-phenomenon, absorbing the power and anxieties of anything it touches. If you look up cortisol on TikTok, you’ll find weight loss tips, sleep hygiene tips, massage techniques, and more. You’ll be served videos not only on cortisol, but also on gut issues, mood issues, healing from trauma, smoothie recipes, menstrual cycle syncing, when you should and shouldn’t use caffeine, and just about any other health issue a woman might google for. (Sorry, men—none of this content is for you. Yet.)</p><p>Scroll those videos long enough, and you’ll see a claim about any symptom or inconvenience you’ve ever experienced. It’s all due to your high cortisol, they say. </p><h2 id=\"h12078\"><a id=\"\"></a>What is cortisol, anyway?</h2><p>Stepping away from TikTok land for a moment to talk about actual physiology, cortisol is a hormone that we produce from our adrenal glands, which sit on top of our kidneys. </p><p>The adrenal glands most famously produce epinephrine, which you might recognize as the “fight or flightâ€ hormone we call adrenaline. (In the U.S., epinephrine is the medical name. Both words <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1127537/#sec-a.i.ititle&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1127537/#sec-a.i.ititle\" rel=\"noopener noreferrer\" target=\"_blank\">refer to the same thing</a></span>: ad + renal is the Latin way you say “on top of the kidneys,â€ and epi + nephro is the same in Greek.)</p><p>Besides epinephrine/adrenaline, the adrenal gland also produces hormones that regulate water and electrolyte balance, and small amounts of sex hormones. And—relevant to our topic today—they also produce cortisol. Where epinephrine is involved in momentary “fight or flightâ€ reactions, <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.ncbi.nlm.nih.gov/books/NBK538239/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.ncbi.nlm.nih.gov/books/NBK538239/\" rel=\"noopener noreferrer\" target=\"_blank\">cortisol is the hormone that helps us deal with stress in the longer term</a></span>, like days to weeks or longer.</p><p>Your cortisol levels increase when you’re sick, pregnant, severely dehydrated, recovering from surgery, or your body is otherwise dealing with major stress. And these cortisol levels <em>should </em>go up—this is a good thing! People who don’t produce enough cortisol in these situations can experience an <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://my.clevelandclinic.org/health/diseases/23948-adrenal-crisis&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://my.clevelandclinic.org/health/diseases/23948-adrenal-crisis\" rel=\"noopener noreferrer\" target=\"_blank\">adrenal crisis</a></span>, which can be deadly. </p><p>In other words, cortisol helps our bodies respond appropriately to stress, especially serious, life-threatening physical stress. If you’ve ever taken a glucocorticoid medication (with a name like cortisone, prednisone, or dexamethasone), or used hydrocortisone cream on a rash, those are all variations of cortisol.</p><p>There are medical conditions where your body doesn’t make enough cortisol, like Addison’s disease, and medical conditions where your body makes too much, like Cushing’s disease. Both of these are issues to discuss with your doctor, not your friendly local TikToker, but more about those in a bit.</p><h2 id=\"h12079\"><a id=\"\"></a>What people say about cortisol on TikTok</h2><p>We’ve covered some of the claims about cortisol above, but to give you a few more examples, here are some of the things TikTok healthfluencers say are signs that your cortisol is too high: </p><ul data-style=\"Bullet\" data-type=\"List\"><li>Waking up between 2 a.m. and 4 a.m. at night </li><li>Being tired in the morning and “wiredâ€ or overthinking at night</li><li>Craving sweet and/or salty foods</li><li>Having belly fat or love handles (“cortisol bellyâ€)</li><li>Round face (“moon faceâ€) </li><li>Cognitive difficulties like “brain fogâ€ or trouble making decisions</li><li>Feeling anxious or irritable</li><li>Acne</li><li>Swelling or fluid in the face, belly, or other areas</li><li>Gut issues (any kind) </li><li>Feeling shaky due to (presumed) high blood sugar</li></ul><h2 id=\"h12080\"><a id=\"\"></a>What “high cortisolâ€ symptoms actually mean</h2><p>In reality, these symptoms aren’t specific enough to point to elevated cortisol, or to anything else, really. Some of these are common and minor enough that probably everybody experiences them sometimes; who doesn’t crave candy? </p><p>I find it especially interesting that these symptoms are trendy among women who promote weight-loss tips or who search for weight loss tips. If you’re dieting all the time, you might have a lot of these symptoms! Being low on energy (calories) is associated with poor sleep, brain fog, gut issues, feeling irritable, feeling lightheaded or shaky due to <em>low</em> blood sugar—and, for many people, obsessing over whatever fat they have, be it a small or large amount.</p><p>Others could signal serious medical issues if they are severe enough. For example, you might think you have a “moon faceâ€ if your normal face shape is round; that’s not actually a problem. But if your face has always been thin and then becomes round over the span of a few months or years, that’s a <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.ncbi.nlm.nih.gov/books/NBK470218/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.ncbi.nlm.nih.gov/books/NBK470218/\" rel=\"noopener noreferrer\" target=\"_blank\">textbook symptom of Cushing syndrome</a></span>; you should go see an endocrinologist. </p><h2 id=\"h12081\"><a id=\"\"></a><strong>This is “adrenal fatigueâ€ all over again</strong></h2><p>The “high cortisolâ€ branding for these symptoms is new, and it seems to have evolved from the exact opposite. About five years ago, adrenal <em>fatigue</em> was the bugbear of the day. Remember <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://lifehacker.com/gwyneth-paltrow-wants-you-to-buy-a-90-cure-for-a-disea-1793535195&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://lifehacker.com/gwyneth-paltrow-wants-you-to-buy-a-90-cure-for-a-disea-1793535195\" rel=\"noopener noreferrer\" target=\"_blank\">when Gwyneth launched a vitamin packet specifically to address it</a></span>?</p><p>The idea behind adrenal fatigue was that your body is so stressed it has burned out and <em>stopped</em> producing stress hormones; the symptoms include fatigue, weight gain, and cravings for salt and sugar. Sound familiar? <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4997656/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4997656/\" rel=\"noopener noreferrer\" target=\"_blank\">Adrenal fatigue has been thoroughly debunked by scientists</a></span>; the symptoms don’t even match the supposed cause. </p><p>On the other hand, those symptoms <em>do</em> match—sort of—with high cortisol. Somewhat hilariously, there are TikToks that call “adrenal fatigueâ€ another name for “high cortisol,â€ which is an oxymoron; but the high-cortisol myth collects other myths as it goes, so it seamlessly absorbed this one, too.</p><p>Another phrase that’s now used, <em>both</em> by medical professionals and (perhaps more often) by TikTokers who are making shit up, is “HPA axis dysfunction.â€ Those letters refer to three parts of your body that are involved in regulating cortisol levels: </p><ul data-style=\"Bullet\" data-type=\"List\"><li>The hypothalamus (H) is a part of your brain that can produce corticotropin-releasing hormone, or CRH, which signals the pituitary. </li><li>The pituitary (P) gland sits just below the hypothalamus, and when it receives CRH, it produces adrenocorticotropic hormone, or ACTH, to signal the cortisol-producing portion of the adrenal gland.</li><li>The adrenal (A) gland releases cortisol in response to ACTH. </li></ul><p>High cortisol causes the hypothalamus and pituitary to stop making, or to make less of, their respective cortisol-triggering hormones. If something in this system were to get screwed up—one of the components not properly responding to its signals, perhaps—that would be a problem. “HPA axis dysfunctionâ€ is an umbrella term (not a specific diagnosis) for ways that this can go wrong. On TikTok, though, it’s sometimes used as a drop-in replacement for “adrenal fatigue.â€ </p><h2 id=\"h12082\"><a id=\"\"></a>What TikTokers say <em>causes</em> high cortisol</h2><p>The TikToks are much bigger on spotting symptoms of high cortisol than they are at explaining why we all have this supposed hormone dysfunction. </p><p>Still, there are a few scapegoats. Since cortisol is often described (legitimately) as a stress hormone, TikTokers seem to assume that it affects everybody who feels stressed or leads a busy life—which is basically all of us. Caffeine is also mentioned in some of these TikToks, but there isn’t any strong evidence to suggest that your morning coffee is messing with your hormones. </p><p>Where the fearmongering really goes off the rails, though, is in implicating exercise. Longtime Lifehacker readers will remember when I covered the popular TikTok myth that HIIT (interval training) and lifting weights increase your cortisol and make you fat, while Pilates keeps you lean. (<span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://lifehacker.com/why-do-so-many-tiktok-influencers-want-us-to-do-pilates-1849072506&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://lifehacker.com/why-do-so-many-tiktok-influencers-want-us-to-do-pilates-1849072506\" rel=\"noopener noreferrer\" target=\"_blank\">This is not true</a></span>.) Please indulge me while I quote myself: </p><blockquote data-type=\"BlockQuote\"><p>Cortisol levels in the blood are elevated after high intensity exercise, but these levels return to normal within an hour. We also adapt pretty quickly to high intensity exercise, as <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://theconversation.com/overtraining-probably-isnt-behind-your-weight-loss-plateau-heres-why-170758&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://theconversation.com/overtraining-probably-isnt-behind-your-weight-loss-plateau-heres-why-170758\" rel=\"noopener noreferrer\" target=\"_blank\">exercise physiologist John Hough points out here</a></span>: Work from his research group showed that after 11 days of high-intensity cycling, those transient cortisol spikes got a lot lower. (Other research backs this up.) In other words, we get <em>better</em> at handling physiological stress the more practice we get—which any athlete or trainer could have told you.</p><p>The cortisol release that’s triggered by exercise is just not considered to be a significant factor in weight gain, when you talk to actual endocrinologists (hormone specialists) or scientists who study exercise or metabolism.</p></blockquote><p>There’s another myth connected to this one: the idea that, if you ovulate and menstruate (as many women who aren’t on hormonal birth control do), that intense exercise during certain phases of your cycle will increase your cortisol to extreme levels and cause the symptoms previously discussed. This is <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://lifehacker.com/the-13-worst-health-and-fitness-trends-of-2022-1849924373/slides/10&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://lifehacker.com/the-13-worst-health-and-fitness-trends-of-2022-1849924373/slides/10\" rel=\"noopener noreferrer\" target=\"_blank\">not true either</a></span>.</p><h2 id=\"h12083\"><a id=\"\"></a>What actually causes high cortisol</h2><p>Here’s where we’ll make a brief stop in reality-land: There <em>are</em> medical conditions that cause high cortisol levels in the body, and these can be serious and even life-threatening. </p><p>Keep in mind that cortisol is a hormone that is <em>supposed</em> to rise in response to stress; levels are two to four times higher than normal during pregnancy, for example. It also rises and falls each day, typically peaking in the morning around the time we wake up; it’s lowest at night. (The size of this fluctuation, and even whether you have it, varies considerably from person to person. Don’t trust a naturopath or chiropractor who wants to diagnose you with high cortisol based solely on a measurement of this curve.) </p><p>So, slightly elevated cortisol as a result of normal life stresses is not usually a medical issue. But <em>abnormally</em> elevated cortisol is. </p><p>Here’s a great example that shows both what the TikToks get right and what they get wrong. Bridget Houser, <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.washingtonpost.com/wellness/2023/10/07/weight-anxiety-wedding-medical-mysteries/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.washingtonpost.com/wellness/2023/10/07/weight-anxiety-wedding-medical-mysteries/\" rel=\"noopener noreferrer\" target=\"_blank\">profiled in the Washington Post’s medical mysteries series</a></span>, experienced headaches, anxiety, thinning hair, and a tendency toward weight gain that she managed by exercising more. Her face became round. Several doctors suggested her symptoms might be due to stress from her impending (or, as the symptoms continued, recent) wedding. </p><p>Ultimately, she turned out to have cancer—a tumor in her lung was sending out ACTH, a hormone that normally is a signal from the pituitary gland (located in your head, under your brain) that adjusts levels of cortisol in the body. Rogue cancer cells can sometimes butt into that hormonal conversation, and that’s what happened to Houser. After she got surgery to remove the tumor, her cortisol levels subsided and her symptoms went away. </p><p>There are other conditions besides cancer that can cause similar symptoms, but they occur under extreme stress. <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://academic.oup.com/jes/article/7/8/bvad087/7205634&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://academic.oup.com/jes/article/7/8/bvad087/7205634\" rel=\"noopener noreferrer\" target=\"_blank\">This review article</a></span> lists several scenarios where pathologically high cortisol has been observed, including: </p><ul data-style=\"Bullet\" data-type=\"List\"><li>alcohol use disorder</li><li>late stage chronic kidney disease</li><li>major depression, anxiety, and some other mental health diagnoses</li></ul><p>If you think you have high cortisol, to the point where it’s affecting your health, <em>please</em> go see a real doctor.</p><h2 id=\"h12084\"><a id=\"\"></a>How to lower your cortisol, according to TikTok</h2><p>TikTokers, having convinced you that you have a health problem, have no shortage of answers for you. Most of these answers end up putting money in their pocket: There are dozens if not hundreds of “adrenal supportâ€ supplements out there, which TikTokers with affiliate codes will happily sell you. You can also part with your money by purchasing courses on specific types of massage or meditation, like <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.thetappingsolution.com/&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.thetappingsolution.com/\" rel=\"noopener noreferrer\" target=\"_blank\">EFT tapping</a></span> (you tap on “meridian pointsâ€ on your body while focusing on negative emotions) or <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://www.youtube.com/watch?v=FeUioDuJjFI&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://www.youtube.com/watch?v=FeUioDuJjFI\" rel=\"noopener noreferrer\" target=\"_blank\">“trauma-releasingâ€ floor exercises</a></span>. </p><p>TikTok is always happy to pick you up on the “food is medicineâ€ bandwagon, so there are plenty of video clips showing foods you should or should not eat, and “adrenal cocktailsâ€ you can mix up and drink every morning. Among the supplements you should take are plenty of ordinary vitamins (specific B vitamins, sometimes) and recommendations to take supplements with adaptogens like ashwagandha. There is no solid research connecting these recommendations with adrenal health, but eating veggies and protein are good for us anyway. If TikTok tells you to eat more kale, you may not <em>need</em> to, but it won’t necessarily hurt. </p><p>Along the same lines, TikTok videos will call out sleep disturbances as a symptom of high cortisol, and then recommend basic sleep hygiene steps as a supposed treatment for high cortisol. Cortisol is an unnecessary middleman here, whether it’s actually involved or not; if your sleep sucks, you should <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://lifehacker.com/how-to-master-a-sleep-routine-that-actually-works-1849180354&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://lifehacker.com/how-to-master-a-sleep-routine-that-actually-works-1849180354\" rel=\"noopener noreferrer\" target=\"_blank\">try to sleep better</a></span>. I’ll just add that if your sleep still sucks after setting up a no-phone bedtime routine and taking morning walks in the sunshine, maybe you should ask your doctor about getting evaluated for sleep apnea.</p><h2 id=\"h12085\"><a id=\"\"></a>Why you should not listen to TikTok about how to lower your cortisol</h2><p>According to TikTok, high cortisol is so significant that you <em>must</em> fix it, and fixing it will change your life; but it’s also minor enough that you don’t need to seek medical care for it, and you can fix it yourself. Those two ideas don’t really fit together.</p><p>That combination gets dangerous when real medical issues are involved—imagine if Bridget Houser, the woman with cancer, had taken to TikTok to diagnose and treat herself. Or to take another example, there’s a corner of TikTok where women tell each other that your husband’s “short fuseâ€ is really a sign of high cortisol. I’m sorry, but if your husband has anger management issues, the type of help you need is not a video instructing you on what supplements to tell him to take. </p><p>Ultimately, if you think you have symptoms of high cortisol, it’s important that you consider how severe your symptoms are—and act accordingly. If you feel stressed and think you might benefit from some yoga or an “adrenal cocktailâ€ of orange juice and coconut water, be my guest. Maybe it will help, and if not, no harm, no foul.</p><p>On the other hand, if you’re having symptoms that are seriously affecting your life and your health, see a real doctor. An endocrinologist can diagnose hormonal problems, but you might have better luck starting with your symptoms instead of guessing at the cause. For example, if you often wake up in the night and feel groggy in the morning, you might want to consider talking to a sleep specialist.</p><p>One last note: If you’re scrolling TikTok and think you might have a problem with your hormones, there are plenty of “hormone balance coachesâ€ who will offer to take you under their wing and order a bunch of expensive tests to figure out what’s going on. <em>This is not the same as going to a doctor who actually knows what they are doing</em>. These hormone coaches may order the wrong kinds of tests, and usually do not have access to the types of tests used in medical diagnosis of hormone issues. Please go see a real doctor. </p></div>', 'Do sweet and salty foods taste good to you? Is your sleep maybe not the best? Do you have some belly fat? The answer to these questions is probably yes, because you are human, but that’s not important right now! TikTok influencers would like you to consider a…', 'https://i.kinja-img.com/image/upload/c_fill,h_675,pg_1,q_80,w_1200/428385035f7431b0fa3a692fb42aaf82.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(139, 'I Tried a Vintage Mail Order Bodybuilding Course and Theres a Reason Nobody Does These Anymore', '<div><p>“I CAN GIVE YOU MASSIVE ARMS, BROAD SHOULDERS, AND A GIANT SIZED CHEST IN JUST FOUR WEEKS,â€ the Body-Tone pamphlet promises. It is the “World’s Fastest Strength and Muscle Building System.â€ It cost $20 in the late 1950s, but I found the text of the program in the Stark Center Archives. I am ready to begin.</p><p>Back in the day, I would have learned about Body-Tone through a cryptic ad in the back of a magazine. </p><figure contenteditable=\"false\" data-format=\"png\" data-height=\"637\" data-hide=\"false\" data-id=\"d6eefa310265e6f45a38286acfec3beb\" data-lightbox=\"true\" data-recommend-id=\"image://d6eefa310265e6f45a38286acfec3beb\" data-recommended=\"false\" data-width=\"1600\" draggable=\"false\"><div contenteditable=\"false\" data-hide=\"false\" data-hidecredit=\"false\" data-imagerights=\"other-license\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"false\"><p><span><div><picture><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/d6eefa310265e6f45a38286acfec3beb.jpg\" media=\"(max-width: 37.31em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_1315/d6eefa310265e6f45a38286acfec3beb.jpg\" media=\"(min-width: 37.37em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><img alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-anim-src=\"\" data-chomp-id=\"d6eefa310265e6f45a38286acfec3beb\" data-format=\"png\" data-src=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/d6eefa310265e6f45a38286acfec3beb.jpg\" src=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"></img></picture></div></span></p><p><figcaption>Image: Body-Tone</figcaption></p></div><span data-format=\"png\" data-height=\"637\" data-hide=\"false\" data-id=\"d6eefa310265e6f45a38286acfec3beb\" data-lightbox=\"true\" data-recommend-id=\"image://d6eefa310265e6f45a38286acfec3beb\" data-recommended=\"false\" data-width=\"1600\"></span></figure><p>After you wrote to this address, you’d get an envelope in the mail with three things. (Somebody saved theirs and I was able to view the original envelope on Etsy; God bless you Etsy.) First, there is a letter from Tom Buckley himself, who appears on his own letterhead, smiling and beefy. Then, nine pages of questions and answers on orange paper, slyly selling you the system. Finally, an enrollment form. You are to take fifteen body measurements, write an essay on your current exercise routine and health status, and decide whether you want to pay all at once or in installments. Translated into 2017 dollars, the program cost $169 all at once, or $42 in five installments for a total of $211.</p><figure contenteditable=\"false\" data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"c5a531b8195c8cc390892b7cb5906969\" data-lightbox=\"true\" data-recommend-id=\"image://c5a531b8195c8cc390892b7cb5906969\" data-recommended=\"false\" data-width=\"1600\" draggable=\"false\"><div contenteditable=\"false\" data-hide=\"false\" data-hidecredit=\"false\" data-imagerights=\"other-license\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"false\"><p><span><div><picture><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/c5a531b8195c8cc390892b7cb5906969.jpg\" media=\"(max-width: 37.31em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_1315/c5a531b8195c8cc390892b7cb5906969.jpg\" media=\"(min-width: 37.37em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><img alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-anim-src=\"\" data-chomp-id=\"c5a531b8195c8cc390892b7cb5906969\" data-format=\"png\" data-src=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/c5a531b8195c8cc390892b7cb5906969.jpg\" src=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"></img></picture></div></span></p><p><figcaption>Image: Body-Tone</figcaption></p></div><span data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"c5a531b8195c8cc390892b7cb5906969\" data-lightbox=\"true\" data-recommend-id=\"image://c5a531b8195c8cc390892b7cb5906969\" data-recommended=\"false\" data-width=\"1600\"></span></figure><p>The Q&amp;A is full of gems like these:<br></br></p><blockquote data-type=\"BlockQuote\"><p>﻿<strong>Question: What is the fastest possible way to make a muscle grow in both strength and size?</strong><br></br></p><p>Answer: Any muscle in the human body can be made to grow bigger, thicker, and stronger at the fastest possible rate merely by contracting that muscle just one time per day—but, by doing it as hard as you can—and, for a period of approximately 6 seconds.</p></blockquote><blockquote data-type=\"BlockQuote\"><p>﻿<strong>Question: At that rate you could increase your strength by 50 per cent in just a 12 week period, isn’t that so?</strong><br></br></p><p>Answer: Absolutely. That is, if you do the single contraction every day. If you do it every other day, or even less, the rate of increase of your strength would be considerably slower.</p></blockquote><blockquote data-type=\"BlockQuote\"><p>﻿<strong>Question: Why can’t I just do it myself without taking a Course?</strong><br></br></p><p>Answer: Well as a matter of fact you can. That is, if you know all the actions of the muscles involved and the points of attachment of each muscle. Usually, however, that is a subject which is taught only in college courses in KINESIOLOGY.</p></blockquote><p>Well, I’m sold. The first lesson promises to develop my upper arms, specifically my biceps, but before Tom Buckley will tell me about how to do that, he wants me to think about my nutrition.<br></br></p><p>To get enough protein to build muscle, he says I should divide my body weight in pounds by 2.2 (hey, that’s just converting to kilograms) and then eat that many grams of protein each day. For me, that’s a mere 64 grams. This may sound low if you’re used to the one-gram-per-pound rule of thumb from modern weightlifters, but it’s actually a pretty good number: 1.0 grams of protein per kilogram of body weight. The <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;http://nationalacademies.org/hmd/Reports/2002/Dietary-Reference-Intakes-for-Energy-Carbohydrate-Fiber-Fat-Fatty-Acids-Cholesterol-Protein-and-Amino-Acids.aspx&quot;,{&quot;metric25&quot;:1}]]\" href=\"http://nationalacademies.org/hmd/Reports/2002/Dietary-Reference-Intakes-for-Energy-Carbohydrate-Fiber-Fat-Fatty-Acids-Cholesterol-Protein-and-Amino-Acids.aspx\" rel=\"noopener noreferrer\" target=\"_blank\">average person needs about 0.8 g/kg</a></span>, and serious athletes 1.2 or more. </p><p>My new buddy Tom says I don’t really <em>need</em> any protein supplements other than milk, but that <em>he</em> likes to get all his protein in a special shake each morning: </p><figure contenteditable=\"false\" data-format=\"png\" data-height=\"353\" data-hide=\"false\" data-id=\"55a95d98cfe447d6c4c3f869e75c42f2\" data-lightbox=\"true\" data-recommend-id=\"image://55a95d98cfe447d6c4c3f869e75c42f2\" data-recommended=\"false\" data-width=\"1315\" draggable=\"false\"><div contenteditable=\"false\" data-hide=\"false\" data-hidecredit=\"false\" data-imagerights=\"other-license\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"false\"><p><span><div><picture><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/55a95d98cfe447d6c4c3f869e75c42f2.jpg\" media=\"(max-width: 37.31em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_1315/55a95d98cfe447d6c4c3f869e75c42f2.jpg\" media=\"(min-width: 37.37em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><img alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-anim-src=\"\" data-chomp-id=\"55a95d98cfe447d6c4c3f869e75c42f2\" data-format=\"png\" data-src=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/55a95d98cfe447d6c4c3f869e75c42f2.jpg\" src=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"></img></picture></div></span></p><p><figcaption>Image: Body-Tone</figcaption></p></div><span data-format=\"png\" data-height=\"353\" data-hide=\"false\" data-id=\"55a95d98cfe447d6c4c3f869e75c42f2\" data-lightbox=\"true\" data-recommend-id=\"image://55a95d98cfe447d6c4c3f869e75c42f2\" data-recommended=\"false\" data-width=\"1315\"></span></figure><p>I’m not sure what pre-cooked soybean granules are, but they sound a lot like <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://en.wikipedia.org/wiki/Textured_vegetable_protein&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://en.wikipedia.org/wiki/Textured_vegetable_protein\" rel=\"noopener noreferrer\" target=\"_blank\">TVP</a></span>, which I can buy in bulk at Whole Foods. TVP is made of soy flour, which I cannot find on its own, so I figure that will have to stand in for both ingredients. Then I just add some wheat germ, skim milk, a raw (<span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https://skillet.lifehacker.com/how-and-why-to-pasteurize-eggs-with-your-sous-vide-co-1795471604&quot;,{&quot;metric25&quot;:1}]]\" href=\"https://skillet.lifehacker.com/how-and-why-to-pasteurize-eggs-with-your-sous-vide-co-1795471604\" rel=\"noopener noreferrer\" target=\"_blank\">pasteurized</a></span>) egg, and...wait a second, what’s up with that yeast? 20 grams in one heaping tablespoon doesn’t sound very realistic; the highest number I could find online was eight grams per level tablespoon.<br></br></p><p>Anyway. I combine the ingredients in an Osterizer Classic (I do not have a Waring Blendor) and call my husband to the kitchen to taste it with me.</p><figure contenteditable=\"false\" data-alt=\"Shakes in cups next to my Osterizer blender.\" data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"08a839b44b18d0e68149fc8d0d8f0f68\" data-lightbox=\"true\" data-recommend-id=\"image://08a839b44b18d0e68149fc8d0d8f0f68\" data-recommended=\"false\" data-width=\"1600\" draggable=\"false\"><div contenteditable=\"false\" data-alt=\"Shakes in cups next to my Osterizer blender.\" data-hide=\"false\" data-hidecredit=\"false\" data-imagerights=\"in-house-art\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"true\"><p><span><div><picture><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/08a839b44b18d0e68149fc8d0d8f0f68.jpg\" media=\"(max-width: 37.31em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_1315/08a839b44b18d0e68149fc8d0d8f0f68.jpg\" media=\"(min-width: 37.37em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><img alt=\"Shakes in cups next to my Osterizer blender.\" data-alt=\"Shakes in cups next to my Osterizer blender.\" data-anim-src=\"\" data-chomp-id=\"08a839b44b18d0e68149fc8d0d8f0f68\" data-format=\"png\" data-src=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/08a839b44b18d0e68149fc8d0d8f0f68.jpg\" src=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"></img></picture></div></span></p><p><figcaption>Photo: Beth Skwarecki</figcaption></p></div><span data-alt=\"Shakes in cups next to my Osterizer blender.\" data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"08a839b44b18d0e68149fc8d0d8f0f68\" data-lightbox=\"true\" data-recommend-id=\"image://08a839b44b18d0e68149fc8d0d8f0f68\" data-recommended=\"false\" data-width=\"1600\"></span></figure><blockquote data-type=\"BlockQuote\"><p>﻿The result is a frothy, tasty drink that is very much like a vanilla milkshake. I call this a “Muscle Cocktail.â€<br></br></p></blockquote><p>Vanilla milkshake, huh? The soy granules didn’t fully dissolve in the blender, or maybe that is the wheat germ I see floating around. Vanilla makes everything taste better, but why would you need two full teaspoons of it? Is there a nasty flavor to cover up?<br></br></p><p>We take our first sips. I find it instantly awful: the liquid part is bland and watery, the flakes sludgey and gag-inducing. The vanilla does nothing to cover up the fact that it’s like drinking a soup made of sawdust. </p><p>My husband slurps it thoughtfully. “It’s not bad. You know what it tastes like? Bran muffin batter.â€ He has fond memories of helping to make bran muffins as a kid. But after that glowing review, he puts his nearly full cup into the freezer to “see if it tastes better cold.â€ (It does not.) </p><h3 id=\"h37234\"><a id=\"\"></a>On to the vintage exercises</h3><p>So, what do you actually <em>do</em> in the world’s fastest strength and muscle building system? Each week you study an anatomical diagram of the muscles you are trying to build, and then do a handful of exercises that, as promised, each take six seconds. </p><blockquote data-type=\"BlockQuote\"><p>﻿<strong>Exercise 1.</strong><br></br></p><p>Now to flush the inner head, or short head of the biceps take a position as shown in Exercise 1. Notice the elbows are close to the sides. The fists are clenched, with knuckles facing away from the body. The arms are fully flexed. The head is bent down slightly. Now flex the arms real hard, then harder, harder, and harder until your fists and fore-arms start to shake. This should take about six seconds. Now relax completely.</p></blockquote><p>I clench my muscles as directed, and within six seconds I’m feeling a burn. A few minutes later, I’m done with my exercises for the day, and my arms feel like I’ve just finished a hard workout in the gym. Could there be something to this theory?<br></br></p><p>The next day, my biceps and triceps are <em>just a little bit sore</em>. Soreness isn’t a perfect indicator of muscle growth or anything, but a completely useless exercise wouldn’t bring on soreness. I am still skeptical, but impressed. </p><figure contenteditable=\"false\" data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"1384f652933693364b8074d7bc03a116\" data-lightbox=\"true\" data-recommend-id=\"image://1384f652933693364b8074d7bc03a116\" data-recommended=\"false\" data-width=\"1600\" draggable=\"false\"><div contenteditable=\"false\" data-hide=\"false\" data-hidecredit=\"false\" data-imagerights=\"other-license\" data-link-reference=\"\" data-link-target=\"\" data-syndicationrights=\"false\"><p><span><div><picture><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/1384f652933693364b8074d7bc03a116.jpg\" media=\"(max-width: 37.31em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><source data-srcset=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_1315/1384f652933693364b8074d7bc03a116.jpg\" media=\"(min-width: 37.37em)\" srcset=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" type=\"image/jpeg\"></source><img alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-alt=\"Image for article titled I Tried a Vintage Mail Order Bodybuilding Course and There&amp;#39;s a Reason Nobody Does These Anymore\" data-anim-src=\"\" data-chomp-id=\"1384f652933693364b8074d7bc03a116\" data-format=\"png\" data-src=\"https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/1384f652933693364b8074d7bc03a116.jpg\" src=\"R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"></img></picture></div></span></p><p><figcaption>Image: Body-Tone</figcaption></p></div><span data-format=\"png\" data-height=\"900\" data-hide=\"false\" data-id=\"1384f652933693364b8074d7bc03a116\" data-lightbox=\"true\" data-recommend-id=\"image://1384f652933693364b8074d7bc03a116\" data-recommended=\"false\" data-width=\"1600\"></span></figure><p>Lesson three begins, as all the lessons do, with unrealistic expectations:<br></br></p><blockquote data-type=\"BlockQuote\"><p>﻿By now those upper arms of yours should be “popping-outâ€ real good.<br></br></p></blockquote><p>I’m pretty sure it’s not possible to see results in a day, or even the original timeframe of two weeks. The diagrams all show extremely well-muscled individuals, apparently free of body fat. No matter how good an exercise program there is, I suspect there’s no way it’s going to make me look like a Superman cartoon.<br></br></p><p>Each lesson is supposed to add on to the previous one, and you practice every exercise every day. I don’t have twelve weeks to spend on this, so on the first day I do the first two lessons (biceps and triceps). I add on a few more  each day, until soon I’m doing the full set of eleven lessons. (The twelfth is a wrap-up that talks about maintaining strength, and also provides a handy chart of all the exercises we’ve learned so far.)</p><p>In lesson three, I flex my forearms while standing in a bunny hop pose. In lesson five, I contract my pecs in three different ways by crossing my arms in front of me. In lesson seven, I learn to suck in my stomach and do a hollow body hold. I clench my buttocks in lesson nine, stand on my tiptoes in lesson 10, and strike a fancy bodybuilding pose in lesson 11.</p><p>My legs cramp up in some of the calf and hamstring exercises. Not to worry, Tom says; just walk it out. Tom also keeps up our enthusiasm for the program with stories of how strong people have more fun: </p><blockquote data-type=\"BlockQuote\"><p>When two men start jostling with each other the superior leg strength of one becomes immediately evident. And quite often it is the little fellow who manhandles the bully. I am thinking now of the situation where one man tries to throw the other fellow into a body of water. They grip at each other’s bodies and use the legs for driving, balancing movements. Here the sheer total strength of one man against the other comes forth with complete disregard for any learned skills of combat.</p></blockquote><p>Once I know the exercises, I can run through the full workout in about 12 minutes. I do it standing in my kitchen, where the needed equipment is close at hand: a dish towel to squeeze for the grip exercises, and a chair for a few things that are seated. At one point I am supposed to thread a broomstick through the rungs of a ladder so I can pull down on a bar at three different heights. Instead, I just place my hands on high, medium, and low shelves.<br></br></p><p>And, yes, I’m still a little bit sore each morning. Not enough to be painful, but just a slight stiffness that feels like I had a good workout the previous day. Maybe I <em>can</em> become a muscled Greek god in twelve weeks.</p><h3 id=\"h37235\"><a id=\"\"></a>Will vintage exercises work?</h3><p>Tom Buckley cites some very specific research in his introductory Q&amp;A, explaining that the idea of six-second daily contractions comes from Erich Müller of the Max Planck Institute. Müller’s older papers don’t seem to be available online, but <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;http://www.tandfonline.com/doi/abs/10.1080/00140135908930427&quot;,{&quot;metric25&quot;:1}]]\" href=\"http://www.tandfonline.com/doi/abs/10.1080/00140135908930427\" rel=\"noopener noreferrer\" target=\"_blank\">this 1959 article</a></span> (paywall) sums up his findings. Buckley wasn’t distorting them at all: Müller says you only need to contract a muscle once per day, and that if you switch to once per week you will lose muscle less rapidly when you stop training. (According to Buckley, you should switch to weekly training when you seem to hit your natural limit.)   </p><blockquote data-type=\"BlockQuote\"><p>Some men develop fast, others more slowly. Some reach maximum development in two to three months, while others may take a year, or more. You will quickly see which category you are in after the first few weeks.</p></blockquote><p>But Müller doesn’t address Buckley’s more drastic claims: do you really improve by 4 percent every week? And that means you can gain 50 percent more strength in just a 12 week period, isn’t that so?<br></br></p><p>For those answers, we need to pop forward in our time machine to 1981, when John Atha of the Loughborough University of Technology put together <span><a data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;http://journals.lww.com/acsm-essr/Citation/1981/01000/Strengthening_Muscle.1.aspx&quot;,{&quot;metric25&quot;:1}]]\" href=\"http://journals.lww.com/acsm-essr/Citation/1981/01000/Strengthening_Muscle.1.aspx\" rel=\"noopener noreferrer\" target=\"_blank\">this review of approaches to strength training</a></span> (sorry, another paywall). He writes: “The idea that so trivial a training investment could yield such a sound strength return, and that years of dedicated resistance work, lifting weights totalling 1,000 or more tons each year, was needless effort, created tremors in the solid foundations of the strength establishment that, a generation later, have still barely settled.â€</p><p>But the promises were not to be. Rather than a 4 percent increase every week, later research adjusted the claims to a 1.8 percent increase. Then researchers in 1960 “drew attention to the fragile structure of conclusions based on observations of 71 alternative ways of training only nine subjects.â€ </p><p>That still sounds pretty good, but the real nail in the coffin was this. Instead of reaching maximum strength in months or a year, as Buckley stated, it turns out people who do isometric exercises stop improving after two to five weeks. If you’re fit to start with, you’re on the two-week end of the spectrum. If you start out as a weakling, you might increase your strength by 10 percent at first. But five weeks is your limit: more time on the program won’t bring you any more gains. You’re done.<strong> </strong></p><blockquote data-type=\"BlockQuote\"><p>Well my friend, I hope you have enjoyed the course as much as I have enjoyed preparing it for you. ...may you continue to improve in strength, power, and physique perfection. Good luck!</p></blockquote><p>I’ll keep doing these exercises a little longer, I think. The routine is an easy 12 minutes that works every muscle without breaking a sweat, so it’s handy for days I can’t get to the gym. I could stick the chart in my suitcase next time I travel.<br></br></p><p>But the overall promises, of getting those massive arms and giant-sized chest, are hollow. I wonder how many people wrote to their friend, good ol’ Tom Buckley, for a refund under his money-back guarantee. </p><p><em>This post was originally written in 2017 and was updated November 3, 2023 to restore missing images and reformat some quotes. </em></p></div>', '“I CAN GIVE YOU MASSIVE ARMS, BROAD SHOULDERS, AND A GIANT SIZED CHEST IN JUST FOUR WEEKS,â€ the Body-Tone pamphlet promises. It is the “World’s Fastest Strength and Muscle Building System.â€ It cost $20 in the late 1950s, but I found the text of the program in…', 'https://i.kinja-img.com/image/upload/c_fill,h_675,pg_1,q_80,w_1200/aa20ce489517a98361ab311b989aa086.png', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
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(140, 'Getting prescription drugs online is so easy. Are regulators paying attention?', '<div>\n        <div>\n            <div>\n                \n                \n<p><span>I</span><span>t started with a Google search</span> for prescription medications I might get online.</p>\n\n\n\n<p>Almost immediately, ads from telehealth companies began chasing me around the internet, promising access to drugs to make me prettier, skinnier, happier, and hornier. Several of these companies sell anti-aging creams. While decidedly pro-aging, I don’t love the visible effects of my sun-soaked youth. “Sure,â€ I thought. “Why not?â€</p>\n\n\n\n<p>Within the hour I had joined the millions of Americans who get prescription drugs from providers in cyberspace.</p>\n\n\n\n\n\n\n\n<p>Telehealth, an umbrella term for health care delivered by phone, video chat, or messaging, exploded during the pandemic. Since then, it has become a mainstay of many medical practices. Also riding the telehealth wave is a raft of internet-based companies that facilitate prescribing — and often sell — medications for complaints that because of time, money, or embarrassment people don’t want to discuss with a doctor face-to-face.</p>\n\n\n\n<p>My experience represents the sunny side of direct-to-consumer telehealth. It took about 15 minutes to fill out a medical history, upload photos of my face, and enter my credit card information on forhers.com, a website run by the telehealth company Hims &amp; Hers Health, Inc. Twenty minutes later, a nurse practitioner had prescribed a Hers product containing tretinoin, a well-studied Vitamin A derivative that smooths fine wrinkles and fades dark spots. Six days after that, it showed up at my door.</p>\n\n\n\n\n\n<p>Compared to the conventional health care system, the process of obtaining the prescription felt like scoring a fast pass at Disneyland.</p>\n\n\n\n<p>But last year, urologist Justin Dubin discovered a darker side of DTC telehealth. Alarmed at seeing patients who had been prescribed the hormone testosterone without good medical reason or warnings about side effects, Dubin went undercover as a secret shopper at seven platforms targeting men’s health. Following a script, he described himself as a happily married 34-year-old man bothered by low energy, decreased sex drive, and erectile dysfunction. “I read about low testosterone and its symptoms online,â€ he told potential prescribers, “and I am worried that I might have it.â€</p>\n\n\n\n<p>Dubin, who like his alter ego was 34, submitted his own lab results showing healthy hormone levels. “It was pretty clear that I did not need testosterone,â€ said Dubin, who treats patients at Memorial Healthcare System in Florida. Nonetheless, as he detailed in a <a href=\"https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2799297\">study</a> published in JAMA Internal Medicine in December 2022, providers working for six of the seven companies defied medical society guidelines to offer to prescribe him injectable testosterone. They also offered to sell him several other testosterone-boosting drugs and supplements that were inappropriate for his hypothetical case.</p>\n\n\n<div>\n<figure><blockquote><p>“It just seemed like it was just a terrible practice of medicine.â€</p></blockquote></figure>\n</div>\n\n\n<p>“This was just egregious, what Dubin found,â€ said Steven Woloshin, a professor of medicine at Dartmouth. Even though Dubin’s script made it clear that he and his wife wanted to have a child in the near future, half of the telehealth providers offering testosterone failed to warn him that, in addition to other risks, taking the hormone can reduce fertility. “For this simulated patient it could interfere with his goal to have children, and they were treating something he didn’t have,â€ said Woloshin. “It just seemed like it was just a terrible practice of medicine.â€</p>\n\n\n\n<p>Woloshin said the paper has big implications about the poor quality of online care: “There’s no reason to think that this is unique to urology.â€</p>\n\n\n\n<p>In an accompanying <a href=\"https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2801434\">editorial</a>, Woloshin, and my former colleague Lisa Gill, an investigative reporter at Consumer Reports, called for better oversight of standalone DTC telehealth services. “Consumers need to be aware of the potential for bad care,â€ <a href=\"https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2801434\">they wrote</a>, “and regulators need to do more to protect them.â€</p>\n\n\n\n<hr></hr>\n\n\n\n<p><span>F</span><span>or telehealth, everything changed</span> with the onset of the Covid-19 pandemic. In the U.S., telehealth use skyrocketed with lockdowns in the spring of 2020 and then stabilized at 38 times higher than pre-pandemic levels by early 2021, according to a <a href=\"https://www.mckinsey.com/industries/healthcare/our-insights/telehealth-a-quarter-trillion-dollar-post-covid-19-reality\">report</a> from the consulting firm McKinsey &amp; Company.</p>\n\n\n\n<p>By and large, DTC companies fall into two main business models. Companies such as <a href=\"https://www.teladoc.com/start/?utm_medium=sem&amp;utm_source=google&amp;utm_campaign=sem_google_th_enr_us_fm_web-mobile_brand_bob_gen_ecpc_event3&amp;utm_content=&amp;utm_term=teladoc_e_12009158636_115657028803_kwd-2843133695&amp;pk_source=google&amp;pk_medium=sem&amp;pk_campaign=sem_google_th_enr_us_fm_web-mobile_brand_bob_gen_ecpc_event3&amp;gclid=CjwKCAjwgsqoBhBNEiwAwe5w0xMzDgR_UATa3BYJM69DuLs5HMIiRMVbrjoxwEMlvdb1KboqpqcDIhoCzN0QAvD_BwE\">Teladoc</a>, <a href=\"https://patients.amwell.com/services\">Amwell</a>, <a href=\"https://doctorondemand.com/\">DoctorOnDemand</a>, and <a href=\"https://www.mdlive.com/\">MDLive</a> most closely resemble traditional medical practices. They take insurance, send prescriptions to your pharmacy, and offer a range of services, including urgent care, primary care, psychiatry, mental health counseling, and dermatology.</p>\n\n\n<div>		<div>\n		    <div>\n                                    <p><img alt=\"\" decoding=\"async\" src=\"https://undark.org/wp-content/uploads/2023/11/Dr.-Dubin_1000.jpg\"></img></p><div>\n                    <p>Last year, urologist Justin Dubin investigated seven DTC platforms targeting men’s health. He found that providers working for six of those companies defied medical society guidelines to offer to prescribe him injectable testosterone. Other experts described his findings as “egregious.â€</p><p><em>Visual: Courtesy of Justin Dubin</em></p>                </div>\n			</div>\n		</div>\n		</div>\n\n\n<p>Then there are a host of platforms that treat a narrower set of conditions, such as Ro — which focuses on skin, hair, fertility, weight loss, and sexual health — and the men’s health clinics that Justin Dubin shopped. These companies typically don’t take insurance and charge little or nothing for patient visits. Instead, they make money by selling products that their providers prescribe. “It’s simply a route to market for a drug,â€ said Mark VanderWerf, a telehealth entrepreneur and consultant.</p>\n\n\n\n<p>From the patient perspective, the DTC approach has demonstrated benefits, said Ateev Mehrotra, a physician and health care policy scholar at Harvard Medical School who started researching telehealth a decade ago. As I discovered, it’s efficient. No travel time; no scrolling on my phone in a waiting room. “Patients’ time is valuable,â€ he said. “And the convenience of it is obviously really critical.â€</p>\n\n\n\n<p>Plus, because of the efficiencies built into the telehealth model, said Mehrotra, “many of these companies can provide care at lower cost.â€ That’s a huge plus for people facing poor insurance coverage or high deductibles.</p>\n\n\n\n<p>Those virtual clinics can also specialize in serving populations that otherwise struggle to get care, said Crystal Beal, a family medicine physician who provides treatment and education through the website <a href=\"https://queerdoc.com/\">QueerDoc</a>. Because many doctors don’t feel confident and comfortable providing gender-affirming care, Beal told me, some of their patients previously had to travel more than 200 miles for appointments. DTC options, they said, are sometimes “really the only option for trans and gender-diverse patients.â€</p>\n\n\n\n<p>The explosion of DTC telehealth is a direct result of the failures of our health care system, said Ashley Winter, who until recently served as the chief medical officer of Odela, a DTC telehealth company focused on women’s sexual health. Winter previously treated both men and women as a urologist and sexual medicine physician at a large managed care organization, and she said she joined Odela to help more patients: “I was drowning in need.â€</p>\n\n\n\n<hr></hr>\n\n\n\n<p><span>W</span><span>hile DTC platforms can</span> compensate for some of the shortfalls of America’s health care system, they can also bring out its worst money-grubbing tendencies.</p>\n\n\n\n<p>Mehrotra is most concerned about what he refers to as “solutions orientedâ€ platforms where people come seeking drugs for, say, weight loss or erectile dysfunction that company providers dutifully prescribe. “They really turn the clinical model on its head,â€ he said. Good medical practice involves taking a history, diagnosing the patient, and then deciding on what treatment is best for the patient, he said, not starting from the treatment and asking whether the patient is right for <em>it</em>.</p>\n\n\n\n<p>Of course, you can easily find brick-and-mortar versions of that approach to medical care — men’s health clinics peddling testosterone and penile injection therapies, for example, or clinics promoting diabetes drugs for weight loss. But the DTC model supercharges that clinical model, allowing providers to reach far more potential customers.</p>\n\n\n\n<p>The system is built for throughput. As in my case, people often discover DTC telehealth websites through targeted ads promoting access to prescription medications. Unlike traditional drug advertising, which is more closely monitored by federal regulators, marketing from DTC telehealth providers often neglects to mention side effects, or promotes uses of drugs that haven’t been approved by the Food and Drug Administration.</p>\n\n\n<div>\n<figure><blockquote><p>Good medical practice involves taking a history, diagnosing the patient, and then deciding on what treatment is best for the patient, Mehrotra said, not starting from the treatment and asking whether the patient is right for <em>it</em>.</p></blockquote></figure>\n</div>\n\n\n<p>Once a user clicks on one of those ads, they are transported to a website where chatbots may answer questions and guide potential customers to a treatment. Artificial intelligence algorithms can tailor questions about each patient’s medical history and suggest a possible diagnosis to the provider. With electronic assistance, human clinicians can complete hundreds of e-visits daily, according to a 2019 JAMA <a href=\"https://jamanetwork.com/journals/jama/fullarticle/2740743\">viewpoint</a> by Mehrotra and colleagues.</p>\n\n\n\n<p>That model offers little incentive to provide referrals or other care for patients. Dubin pointed out that given normal testosterone levels, his hypothetical patient’s symptoms should have triggered further investigation for, say, uncontrolled diabetes, a mental health problem such as anxiety or depression, or alcohol or drug use. A lot of these online men’s health clinics are a “one-stop shop for a Band-Aid,â€ said Dubin, and aren’t invested in getting to the source of the problem.</p>\n\n\n\n<p>The profit model, critics say, also presents obvious <a href=\"https://undark.org/2021/10/11/dispensing-doctors-should-physicians-sell-drugs-to-patients/\">incentives</a> for physicians to prescribe more drugs. Queer Doc founder Beal is critical of any practice, be it DTC telehealth or an in-person clinic that makes money on the medications prescribed. “If you are financially incentivized by the product you’re selling, you are going to try to sell more of it,â€ they said.</p>\n\n\n\n<p>There’s limited data on whether telehealth sites that focus on specific ailments overprescribe, although Dubin’s paper suggests that at least some companies are offering drugs too enthusiastically.</p>\n\n\n<div>\n        <div>\n            <div>\n                <div>\n	<h6>Get Our Newsletter</h6>\n	<p><span>Sent Weekly</span></p>\n		                \n		                \n</div>\n            </div>\n        </div>\n\n        \n\n</div>\n\n\n<p>Some recent cases also point to problems in the industry. Last year, for example, federal agencies launched investigations into DTC telehealth companies Cerebral and Done Global regarding the prescription of stimulants to treat ADHD. An investigative series in The Wall Street Journal cites current and former employees who <a href=\"https://www.wsj.com/articles/startups-make-it-easier-to-get-adhd-drugs-that-made-some-workers-anxious-11648267205\">describe</a> corporate environments they say pressured clinicians to prescribe the drugs based on cursory appointments with little follow up.</p>\n\n\n\n<p>Industry sources chalk up such cases to the work of a few bad actors, rather than inherent flaws with the clinical model. Ashley Winter told me that she followed the same medical guidelines at the DTC telehealth company Odela as when she treated patients in person. While Odela does sell the drugs its providers prescribe, that practice is no more a conflict of interest than surgeons profiting from the procedures that they recommend, she said: “You just have to be ethical.â€</p>\n\n\n\n<p>The DTC telehealth company Ro, which offers treatment for sexual health, fertility, hair, skin, and weight loss, has layers of safety checks, according to an email from Nicholas Samonas, the company’s associate director of communications. The company has an audit program, he said, and uses software that flags when a medication may not be appropriate for a patient.</p>\n\n\n<div>\n<figure><blockquote><p>“If you are financially incentivized by the product you’re selling, you are going to try to sell more of it.â€</p></blockquote></figure>\n</div>\n\n\n<p>Samonas pointed me a company-sponsored study of 10,000 male patients, which found that men treated for erectile dysfunction through Ro experienced the same type and distribution of side effects, and discontinued medications, at about the same rate as in published studies of men receiving in-person care. Those results, <a href=\"https://www.jscimedcentral.com/jounal-article-info/Journal-of-Urology-and-Research/Rates-of-Patient-Reported--Side-Effects-for-PDE5--Inhibitors-Prescribed-on--a-Direct-to-Consumer--Telehealth-Platform-4874\">published</a> in the Journal of Urology and Research in 2020, suggest that telehealth treatment was on par with conventional care, according to Ro researchers.</p>\n\n\n\n<p>However, in a 2021 <a href=\"https://www.auajournals.org/doi/10.1097/JU.0000000000001378#:~:text=Results,entry%20to%20assess%20ED%20severity.\">study</a> published in the American Urological Association’s Journal of Urology, a panel of experts gave Ro and Hims mixed scores on how well they adhered to the organization’s guidelines for treating erectile dysfunction. Both companies did a decent job advising patients on risks and benefits of medications, but performed poorly in other areas, notably not telling men with low testosterone that drugs such as sildenafil (Viagra) may work better when combined with testosterone therapy. Neither company prescribes testosterone.</p>\n\n\n\n<p>Dubin is a huge proponent of telemedicine in general, but worries that, left unchecked, the DTC model can potentially introduce questionable medical practices to vast new audiences. “Direct-to-consumer telemedicine has a lot of room to grow,â€ he said. “There’s a lot of things that need to be worked out in that space to make sure that we’re providing good care.â€</p>\n\n\n\n<hr></hr>\n\n\n\n<p><span>S</span><span>o exactly who is minding </span>these virtual combination clinic-drugstores?</p>\n\n\n\n<p>The onus mostly falls on state medical boards — groups of physicians charged with monitoring other physicians. But the boards typically just respond to complaints, rather than go looking for bad actors, and disciplinary action for telehealth prescribers appears to be rare.</p>\n\n\n\n<p>“The disciplinary system is just totally unresponsive and inactive,â€ said Rebecca Haw Allensworth, a professor at Vanderbilt Law School.</p>\n\n\n\n<p>As for those ads trailing me around the internet, the FDA is responsible for ensuring that promotions for prescription drugs are truthful, balanced, and accurate, FDA press officer Charlie Kohler wrote in an email. By law, ads that refer to a prescription drug by name and make claims about what it does must include a balanced description of benefits and risks.</p>\n\n\n\n<p>In practice, that doesn’t always happen. The online company Nurx ran an ad on Facebook touting the anti-aging effects of tretinoin, but neglected to list (admittedly mild) side effects such as skin irritation and increased sun sensitivity. Similarly, a RocketRx ad for sildenafil, generic Viagra, promotes the drug for erectile dysfunction, but doesn’t tell you that it can cause dizziness, headache, flushing, and stomachache as well as more serious side effects such as painful, prolonged erections, abnormal vision and a sudden loss of hearing. And a MaleMD ad doesn’t mention that the prescription finasteride in its Hairsy 3-in-1 hair growth medicine can cause testicle pain, decreased sexual desire, and an inability to have or maintain erections.</p>\n\n\n<div>\n		<div>\n            <div>\n                <div>\n                                                                                                    <div>\n                                                                    		                                <p><img decoding=\"auto\" src=\"https://undark.org/wp-content/uploads/2023/10/3script.jpg\"></img></p><p>\n                                        Advertisements from telehealth companies like Noom, Ro, Found, RocketRX, Hers, and even Hims, began to follow me around the internet. \n                                                                                    <em>Visual: Undark</em>                                                                            </p>\n                                \n                                                            </div>\n                                                            </div>\n            </div>\n		</div>\n\n		</div>\n\n\n<p>In addition, while doctors commonly prescribe drugs for uses not approved by the FDA — beta-blockers to lessen stage fright, for example, or the diabetes drug Ozempic (semaglutide) for weight loss — the agency bans “off-labelâ€ promotion directly to consumers. But, again, DTC telehealth sites often appear to exploit a loophole allowing them to ignore those regulations.</p>\n\n\n\n<p>The Hims website, for example, promotes off-label use of the antidepressant Zoloft (sertraline) for premature ejaculation. Click the “early climaxâ€ on the forhims.com home page and an animated cactus pops out of a pot, cheerily announcing: “you’re on your way to lasting longer in bed.â€ But despite the appeal to young men worried about their sexual performance, the site’s <a href=\"https://www.forhims.com/blog/sertraline-for-premature-ejaculation-does-it-work\">lengthy discussion</a> of sertraline never says that the drug carries a black box warning — the strongest type — about the increased risk of suicidal thoughts and behaviors in teens and young adults.</p>\n\n\n\n<p>In an emailed response, Hims &amp; Hers company spokesperson Khobi Brooklyn noted that customers receive safety information on products as part of the consultation process and with prescription shipments. They also have unlimited access to health care providers to ask questions about side effects, she wrote.</p>\n\n\n\n<p>Questions about the legality of the DTC telehealth ads that Kristina Bitzer saw online prompted her to dig into the topic during law school. Her <a href=\"https://huskiecommons.lib.niu.edu/cgi/viewcontent.cgi?article=1871&amp;context=niulr\">analysis</a>, published in the Northern Illinois University Law Review in 2021, found that many DTC platforms fall into a regulatory gray area defined by what they are not. The DTC companies themselves aren’t medical providers, because they contract with the professionals who provide care. They aren’t pharmaceutical companies, either, because they don’t actually make the drugs that they promote and sell. But they are also not online pharmacies, because they contract with outside companies to fill prescriptions.</p>\n\n\n<div>		<div>\n		    <div>\n                                    <p><img alt=\"\" decoding=\"async\" src=\"https://undark.org/wp-content/uploads/2023/11/bitzer_1000.jpeg\"></img></p><div>\n                    <p>During law school, Kristina Bitzer published an analysis finding that many DTC platforms fall into a regulatory gray area because they are not medical providers, pharmaceutical companies, or online pharmacies.</p><p><em>Visual: Courtesy of Kristina Bitzer</em></p>                </div>\n			</div>\n		</div>\n		</div>\n\n\n<p>Instead, they’re middlemen who can exploit that status to market drugs online, free from government oversight.</p>\n\n\n\n<p>Brooklyn confirmed that Hims &amp; Hers does not consider itself to be a medical provider, drug maker, or pharmacy and so is not subject to FDA regulations for prescription drug marketing and promotion. “Hims &amp; Hers connects people seeking care to independent licensed healthcare providers who work through the Hims &amp; Hers telehealth platform,â€ she wrote. When asked about the specifics of purchasing and receiving a treatment, Brooklyn noted: “Prescriptions are fulfilled by one of our partner or affiliated pharmacies, who ship the product directly to customers.â€</p>\n\n\n\n<p>The FDA’s Kohler would not comment on specific ads, but he did acknowledge that some companies are out the agency’s purview. Social media companies, whose policies appear more lenient than federal law, have also been permissive toward DTC drug advertising. For example, Meta, the parent company of Facebook and Instagram, allows ads that “share information around medical efficacy, accessibility and affordability of different types of treatments,â€ company spokesperson Rachel Hamrick wrote in an email. No mention of risks is required.</p>\n\n\n\n<p>In theory, DTC telehealth is a good idea, said Bitzer. The problem, she said, “is that without any kind of real governance of the system, and where these telemedicine platforms are saying, ‘Well, we don’t fit into any of that, we’re doing our own thing,’ there’s a real issue for patient safety.â€</p>\n\n\n\n<hr></hr>\n\n\n\n<p><span>I</span> <span>wondered if I got suckered</span> by ads, or if my prescription face cream was as good of a deal as it seemed like at the time. As a point of comparison, I made an appointment with a local dermatologist, who did a skin-cancer check, noted mild psoriasis on the back of my neck, and wrote me a prescription for tretinoin. The drug was cheaper at my local pharmacy, I discovered, but under my health plan I had to pay $190 out of pocket for the doctor visit. Although I got a more thorough exam in person, it was a far more expensive way to get the prescription.</p>\n\n\n\n<p>In addition, the Hers cream is a nicer moisturizer. And, in any case, like many of these platforms, Hers automatically signs you up for a recurring subscription and I haven’t gotten around to cancelling.</p>\n\n\n\n<p>But for many patients, the stakes are much higher. It makes sense that regulators should specifically address the DTC market.</p>\n\n\n<div>\n<figure><blockquote><p>“Until someone starts regulating this more carefully, there’s a potential for harm.â€</p></blockquote></figure>\n</div>\n\n\n<p>In their JAMA Internal Medicine editorial, Woloshin and Gill called on the Federation of State Medical Boards, a nonprofit organization representing medical and osteopathic boards in U.S. states and territories, to be proactive — perhaps by encouraging state boards to periodically conduct undercover spot checks of randomly selected telehealth sites.</p>\n\n\n\n<p>Whether state medical boards are willing and able to provide that kind of oversight is another question. State boards have no jurisdiction over businesses, just individual practitioners, said Lisa Robin, chief advocacy officer at the FSMB. And in the absence of a complaint, state boards don’t audit practices, said Robin. “That’s just not how the system is set up in this country.â€</p>\n\n\n\n<p>That traditional regulatory model has started to fall apart when it comes to DTC platforms, said Mehrotra. The company, not individual providers, decides how to create questionnaires, screen patients, and advertise products, he said. So while it seems like the company should be regulated, said Mehrotra, “we don’t have a regulatory framework for that.â€</p>\n\n\n<div>		<div>\n		    <div>\n                                    <p><img alt=\"\" decoding=\"async\" src=\"https://undark.org/wp-content/uploads/2023/10/IMG_58552.jpeg\"></img></p><div>\n                    <p>My anti-aging face cream from Hers seemed like a good deal at the time. A subsequent appointment with a dermatologist provided a cheaper option for a tretinoin cream, but the cost of the doctor visit made it an expensive way to get the prescription.</p><p><em>Visual: Teresa Carr</em></p>                </div>\n			</div>\n		</div>\n		</div>\n\n\n<p>However, Allensworth, the law professor, is leery of imposing extra regulations on DTC platforms. Putting special limitations on where and when doctors prescribe can limit access to care, she said. “We have such a terrible health care shortage in this country,â€ she said. “And I just think that’s almost always going to be the wrong way to respond to it.â€ Medical boards <em>do</em> have the authority to undertake robust investigations and discipline errant telehealth providers, she pointed out. Like Woloshin and Gill, she’d like to see a national effort for the boards to do so.</p>\n\n\n\n<p>As for anything-goes advertising, Bitzer suggested in her analysis that, at the very least, Congress could update laws so that telehealth platforms are subject to the same regulations as drug companies marketing and promotion.</p>\n\n\n\n<p>In the near term, the FDA seems unlikely to take action. Spokesperson Charlie Kohler said that the agency doesn’t comment on future potential regulatory activity, but telehealth is not listed on any of the FDA’s agendas for this year.</p>\n\n\n\n<p>In the meantime, as a minimal check on who is treating them, prospective customers can look up their provider’s credentials and disciplinary record on the FSMB-run website DocInfo.org.</p>\n\n\n\n<p>Patients need to be cautious, said Woloshin. “Until someone starts regulating this more carefully,â€ he added, “there’s a potential for harm.â€</p>\n\n                            </div>\n        </div>\n    </div>', 'Telehealth prescribers flourish in the wake of the pandemic, regulatory gaps and all.', 'https://cdn.arstechnica.net/wp-content/uploads/2023/11/telehealth-760x380.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(141, 'Media outlets win fight to gain faster access to Google trial evidence', '<div itemprop=\"articleBody\">\n                                    \n<figure>\n  <img alt=\"Media outlets win fight to gain faster access to Google trial evidence\" src=\"https://cdn.arstechnica.net/wp-content/uploads/2023/10/GettyImages-1242978740-800x532.jpg\"></img>\n      <figcaption></figcaption>  </figure>\n\n  \n\n\n\n\n\n<p>Slowly but surely, the public will start gaining more access to evidence shared in the Department of Justice\'s antitrust trial probing Google\'s search business, following an intervention by press outlets. In a <a href=\"https://storage.courtlistener.com/recap/gov.uscourts.dcd.223205/gov.uscourts.dcd.223205.731.1_1.pdf\">motion to intervene</a>, outlets earlier this month told the court that they were struggling to cover the trial because much of the evidence and proceedings has been withheld, redacted, or closed off entirely to protect industry trade secrets.</p>\n<p>Yesterday, Judge Amit Mehta granted some of the <a href=\"https://storage.courtlistener.com/recap/gov.uscourts.dcd.223205/gov.uscourts.dcd.223205.744.0.pdf\">demands</a> of outlets—including The New York Times, The Wall Street Journal, Bloomberg, MLex, and Law360—which, among other requests, had asked the court to mandate the sharing of <a href=\"https://arstechnica.com/tech-policy/2023/10/dozens-of-google-antitrust-trial-docs-are-still-hidden-from-public-nyt-says/\">dozens of exhibits that the public has so far been denied access to</a> despite pending press requests.</p>\n<p>Mehta <a href=\"https://storage.courtlistener.com/recap/gov.uscourts.dcd.223205/gov.uscourts.dcd.223205.748.0.pdf\">said</a> that the supplemental order and other recent orders would allow the court to \"continue facilitating public access to the trial and minimizing the need to close the courtroom while providing for the protection of confidential information.\"</p>\n<p>Mehta\'s order—which does not replace but supplements a prior <a href=\"https://cdn.arstechnica.net/wp-content/uploads/2023/09/US-v-Google-Joint-Submission-Regarding-Public-Posting-of-Trial-Exhibits-9-25-2023.pdf\">agreement</a> stipulating <a href=\"https://arstechnica.com/tech-policy/2023/09/google-fights-to-hide-embarrassing-but-not-confidential-doj-trial-exhibit/\">how the DOJ, state plaintiffs, and Google \"may\" share trial documents online</a>—requires that all press outlets designate a single representative to submit document requests on behalf of all outlets. Requests must be submitted by 7 pm ET on the day that evidence is shared in court for outlets to gain the fastest access. The order also says that requests for more than 10 documents in a single day could trigger delays. This daily limit, which outlets had opposed, essentially requires that outlets coordinate and prioritize requests to ensure timely access to the most sensitive information shared in the trial.</p>\n<p>Perhaps most notably, Mehta declined to update the court-ordered prior agreement that requires that parties \"may\" publicly post trial documents to instead stipulate that parties \"must\" post all evidence cleared as not confidential. But despite not meeting all of the outlets\' demands, Mehta\'s order was still largely considered a win for the media.</p>                                            \n                                                        \n<p>\"Not exactly what we asked for but a great outcome for press freedom,\" Bloomberg reporter Leah Nylen <a href=\"https://twitter.com/leah_nylen/status/1717328401088852311\">posted</a> on X, celebrating the order.</p>\n<p>For the public, perhaps the best outcome of the press outlets\' intervention is that it prompted much more coordination between outlets, including the development of a new public resource that has already made it easier for anyone to monitor what evidence has been unlocked by the media.</p>\n<p>In another X <a href=\"https://twitter.com/leah_nylen/status/1717329277366976888\">post</a>, Nylen shared a \"handy\" Google Drive <a href=\"https://drive.google.com/drive/folders/1WTtoIJAC3sPpU_k8lKnjIZAPMy8XUYat\">link</a> where outlets will make all the unsealed testimony and evidence that the press receives available to the public. The link will also provide information for the public to track the progress of pending press trial exhibit requests—and thus better understand what evidence is still being withheld.</p>\n<p>Google did not immediately respond to Ars\' request to comment.</p>\n<h2>Process for press to access Google trial docs</h2>\n<p>Mehta\'s supplemental order sets specific timeframes for the expected turnaround of press requests for various trial exhibits, depending on how much confidential information the requested documents contain.</p>\n<p>Moving forward, parties must respond within two business days to requests for exhibits containing no confidential information. Any exhibits that contain Google\'s confidential information must be cleared to be shared within three business days, and documents containing third-party confidential information—including trade secrets of tech giants like Apple, Microsoft, and Samsung—must be shared within four business days.</p>\n<p>Third parties will be given two business days to respond to requests for exhibits containing their confidential information, otherwise the documents will be cleared to be shared without their input.</p>\n<p>Press outlets had <a href=\"https://storage.courtlistener.com/recap/gov.uscourts.dcd.223205/gov.uscourts.dcd.223205.744.0.pdf\">initially asked</a> the court to order even shorter turnarounds, arguing that there was no reason why exhibits containing no confidential information couldn\'t be produced within one business day. But largely, the court seemed to defer to timelines <a href=\"https://storage.courtlistener.com/recap/gov.uscourts.dcd.223205/gov.uscourts.dcd.223205.743.0.pdf\">suggested</a> by the parties.</p>\n<p>That doesn\'t mean that Mehta was completely swayed by Google or the DOJ, though. All parties had initially asked the court to limit press requests to only five exhibits per day and provided no stipulations on how to handle the backlog of press requests, which Google spanned dozens of trial exhibits.</p>\n\n                                                </div>', 'Here’s the link to all the Google trial evidence unlocked by media.', 'https://cdn.arstechnica.net/wp-content/uploads/2023/10/GettyImages-1242978740-760x380.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(142, 'Common red food dye banned in Calif.—30 years after FDA found cancer risk in rats', '<div>\n        <header>\n            <h4>\n      Bureaucracy in inaction    —\n</h4>\n            \n            <h2 itemprop=\"description\">The risk of red dye No. 3 is considered low, but its regulation is a head-scratcher.</h2>\n            <section>\n\n  \n<p itemprop=\"author creator\" itemscope=\"\" itemtype=\"http://schema.org/Person\">\n      <a href=\"https://arstechnica.com/author/beth/\" itemprop=\"url\" rel=\"author\"><span itemprop=\"name\">Beth Mole</span></a>\n    -    <time data-time=\"1697068120\" datetime=\"2023-10-11T23:48:40+00:00\">Oct 11, 2023 11:48 pm UTC</time>\n</p>\n\n  \n</section>        </header>\n        <section>\n            <div itemprop=\"articleBody\">\n                                    \n<figure>\n  <img alt=\"The famous Easter candy Peeps, made by Just Born Quality Confections, are displayed on April 7, 2023 in New York, US. Consumer Reports announced in a recent press release that it had contacted Just Born Quality Confections earlier this year about concerns over the company\'s use of red dye No. 3 in the Peeps candies, which has been found to cause cancer in animals.\" src=\"https://cdn.arstechnica.net/wp-content/uploads/2023/10/GettyImages-1250890025-800x617.jpeg\"></img>\n      <figcaption><p><a data-height=\"1974\" data-width=\"2560\" href=\"https://cdn.arstechnica.net/wp-content/uploads/2023/10/GettyImages-1250890025-scaled.jpeg\">Enlarge</a> <span>/</span> The famous Easter candy Peeps, made by Just Born Quality Confections, are displayed on April 7, 2023 in New York, US. Consumer Reports announced in a recent press release that it had contacted Just Born Quality Confections earlier this year about concerns over the company\'s use of red dye No. 3 in the Peeps candies, which has been found to cause cancer in animals.</p></figcaption>  </figure>\n\n  \n\n\n\n\n\n<p>Last weekend, California outlawed a common red food dye that is otherwise deemed safe by the Food and Drug Administration—the first such ban in the country and one that puzzlingly comes over three decades after the <a href=\"https://cdn.arstechnica.net/wp-content/uploads/2023/10/Dyes-Red-3-FDA-Delisting-Cosmetics-2-1-90-13-1.pdf\">FDA determined the dye causes cancer in rats</a> and banned it from lipsticks and other cosmetics, but not foods.</p>\n<p>The dye is FD&amp;C Red No. 3, also known as red dye No. 3. Today, it is found in thousands of <a href=\"https://www.cspinet.org/article/carcinogenic-red-3-hiding-these-halloween-candies\">food products</a>—from <a href=\"https://www.brachs.com/products/candy-corn\">Brach\'s Candy Corn</a> and varieties of <a href=\"https://www.walmart.com/ip/Nerds-Halloween-Candy-Corn-11-oz/928792846\">Nerds</a>, <a href=\"https://www.peepsbrand.com/product/marshmallow-stockings/\">Peeps</a>, <a href=\"https://us.pez.com/pages/nutrition-facts-allergen-information\">Pez</a>, <a href=\"https://www.kroger.com/p/sweetarts-tangy-fruity-flavored-candy-canes/0007920006675?fulfillment=PICKUP\">candy canes</a>, <a href=\"https://www.target.com/p/betty-crocker-fruit-by-the-foot-starburst-4-5oz/-/A-79295754\">Fruit by the Foot</a>, to <a href=\"https://www.walmart.com/ip/Entenmann-s-Little-Bites-Party-Cake-Muffins-5-Pouches-per-Box/42391405\">Entenmann\'s Little Bites Mini Muffins</a>, <a href=\"https://www.heb.com/product-detail/betty-crocker-loaded-mashed-potatoes/1802036\">Betty Crocker mashed potatoes</a>, <a href=\"https://www.target.com/p/del-monte-fruit-cocktail-in-100-real-juice-15oz/-/A-13010406?ref=tgt_adv_xsp&amp;AFID=google&amp;fndsrc=tgtao&amp;DFA=71700000108139133&amp;CPNG=PLA_Dry%2BGrocery%7CDry%2BGocery_Ecomm_Food_Bev&amp;adgroup=SC_Dry%2BGrocery&amp;LID=700000001170770pgs&amp;LNM=PRODUCT_GROUP&amp;network=g&amp;device=c&amp;location=9009674&amp;targetid=pla-332457915006&amp;gclid=EAIaIQobChMIysejuujugQMVi4PICh2N-A3BEAQYASABEgLtEfD_BwE&amp;gclsrc=aw.ds\">fruit cocktail</a>, <a href=\"https://www.hy-vee.com/aisles-online/p/20674/PediaSure-Grow-And-Gain-Kids-Nutritional-Shake-Strawberry-ReadytoDrink-6pk\">PediaSure nutritional shakes</a>, and <a href=\"https://www.morningstarfarms.com/en_US/products/vegetarian-breakfast-foods/morningstar-farms-veggie-bacon-strips-product.html\">MorningStar Farm\'s veggie bacon strips.</a></p>\n<p>But, back in 1990, the FDA carefully reviewed decades\' worth of animal studies on red dye No. 3 and determined that \"FD&amp;C Red No. 3 has been shown to induce cancer in appropriate tests,\" and is therefore \"unsafe for use in externally applied drugs and externally applied cosmetics and cannot be listed.\" Even though the risk appeared small, the agency\'s decision hinged on the Delaney Clause of 1958, which requires the FDA to ban any food additive that is shown to induce cancer in humans or animals.</p>\n<p>As the FDA described it at the time, because of that clause, \"products shown to have carcinogenic effect in laboratory tests, no matter how small, cannot be approved for use by the FDA.\'\'</p>\n<p>But, due to bureaucratic quirks, the FDA\'s determination only applied to cosmetics and externally applied products—even though the animal studies that proved a link to cancer were based on <em>feeding</em> rats the dye, not applying it to their skin or fur. The FDA had determined back in 1969 that, based on data at that time, red dye No. 3 was safe to add to foods, dietary supplements, and ingested drugs. As such, the agency permanently listed it as a safe food additive.</p>                                            \n                                                        \n<p>Soon after, makers of personal care products also wanted to get permanent approval to add red dye No. 3 in their products. At that point, the dye was only \"provisionally\" listed for external use, and the industry needed to conduct scientific studies to prove to the FDA that it was safe in those products, too. But, in 1977, as that work was ongoing, the FDA revised its requirements, forcing the industry to conduct new chronic toxicity studies—the studies that would show increased rates of cancer in rats. Between 1977 and 1990, the FDA granted the industry numerous extensions to produce scientific data showing red dye No. 3 was safe—but they ultimately couldn\'t.</p>\n<h2>Dye data</h2>\n<p>The FDA\'s determination that red dye No. 3 causes cancer in rats was largely based on just two industry studies. The studies followed rats chronically fed red dye No. 3, at various dosages, for up to 28 months, some starting in utero. In the first study, red dye No. 3 made up 0.1, 0.5, or 1 percent of the test rats\' diets, alongside two control groups of rats that got no dye. The industry scientists reported no differences in the groups, but the FDA conducted its own microscopic examination of the animals\' tissues. This revealed statistically significant higher incidences of male rats with thyroid tumors and cancers, the FDA concluded.</p>\n<p>In the second study, there were just two groups of rats—a control group and one fed a diet that was 4 percent red dye No. 3—a high dose. Again, the FDA found male rats had higher rates of thyroid tumors (14 of 68 rats fed the dye (20.6 percent) vs 1 of 68 control rats (1.5 percent)). The rate of carcinomas was also higher in the male rats fed the dye (7.5 percent vs 1.5 percent). Overall, the FDA found the male rats fed the dye had a higher rate of tumors and cancers than the control rats (26.5 percent vs 2.9 percent).</p>\n<p>At the FDA\'s request, the National Toxicology Program conducted a peer review of the studies and concluded, like the FDA, that red dye No. 3 is an animal carcinogen.</p>\n<p>After the two damning rat studies, industry researchers conducted several other studies that attempted to identify the mechanism by which red dye No. 3 was causing the tumors—and argue why said mechanism wouldn\'t be relevant to humans. But the studies failed to prove any such mechanism. The FDA determined in 1990 that the mechanism remained unknown, but \"that FD&amp;C Red No. 3 causes cancer in animals is unrefuted.\"</p>\n\n                                                </div>\n\n            \n                            <nav>Page: <span>1 <a href=\"https://arstechnica.com/health/2023/10/common-red-food-dye-banned-in-calif-30-years-after-fda-found-cancer-risk-in-rats/2/\">2</a> <a href=\"https://arstechnica.com/health/2023/10/common-red-food-dye-banned-in-calif-30-years-after-fda-found-cancer-risk-in-rats/2/\"><span>Next <span>→</span></span></a></span></nav>\n            \n        </section>\n    </div>', 'The risk of red dye No. 3 is considered low, but its regulation is a head-scratcher.', 'https://cdn.arstechnica.net/wp-content/uploads/2023/10/GettyImages-1250890025-760x380.jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
INSERT INTO `tbl_article` (`id`, `arttitle`, `artcontent`, `artshortcontent`, `artimg`, `artwebdomain`, `artcat`, `artcatname`, `artcampid`, `arttype`, `artvideoid`, `artytlang`, `artdate`, `uid`, `spintextflag`, `langtransflag`, `artinbuildnewskeyword`, `artnewstype`, `artnewskeyword`) VALUES
(143, 'A woman spending around $108 a month on health expenses is beating out a millionaire who spends $2 million per year in anti-aging ranking', '<div data-component-type=\"content-lock\" data-load-strategy=\"exclude\">\n                      <div>\n                                  <ul><li>Julie Clark Gibson is beating <a data-analytics-product-module=\"summary_bullets\" href=\"https://www.insider.com/bryan-johnson-before-and-after-anti-aging-longevity-supplements-2023-8\" rel=\"\" target=\"_blank\">Bryan Johnson</a> in the Rejuvenation Olympics by spending far less.</li><li>The woman told Fortune she mainly spends money on gym and supplement costs.</li><li>Johnson has said he spends about $2 million per year in attempts to reverse his biological age.</li></ul><div data-acq-source=\"techinlinesignup\" data-component-type=\"inline-newsletter-module\" data-event-label=\"insider_today\" data-list=\"Insider Today\" data-newsletter-id=\"1\" id=\"formContainer\">\n                        \n                        \n                          <section>\n                              \n                        \n                            <p><svg height=\"50\" role=\"img\" style=\"enable-background:new 0 0 50 50;\" version=\"1.1\" viewbox=\"0 0 50 50\" width=\"50\" xml:space=\"preserve\" xmlns=\"http://www.w3.org/2000/svg\">\n                          <title>Loading</title>\n                          <desc>Something is loading.</desc>\n                          <path d=\"M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z\" fill=\"#111\">\n                            <animatetransform attributename=\"transform\" attributetype=\"xml\" dur=\"0.6s\" from=\"0 25 25\" repeatcount=\"indefinite\" to=\"360 25 25\" type=\"rotate\"></animatetransform>\n                          </path>\n                        </svg></p>\n                            \n                        \n                            \n                        \n                            <div>\n                              <p>Thanks for signing up!</p>\n                              \n                              <p>\n                              Access your favorite topics in a personalized feed while you\'re on the go.\n                                    </p>\n                            </div>\n                        \n                            \n                            \n                          </section>\n                        \n                            <div>\n                                <p><img alt=\"Bull\" data-src=\"/public/assets/rebrand/newsletter-bull.png\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3Csvg xmlns=\'http://www.w3.org/2000/svg\' viewBox=\'0 0 1 1\'%3E%3C/svg%3E\"></img>\n                              \n                              \n                              \n                              </p>    </div>\n                        \n                          \n                        </div><p>Maybe it doesn\'t take millions of dollars, over 100 daily supplements, and a team of 30 doctors to combat the aging process.</p><p>Millionaire Bryan Johnson has made a name for himself with his <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/tech-executive-shared-two-million-daily-routine-age-reverse-2023-7\" rel=\"\" target=\"_blank\">rigorous health routines</a> in his quest to have the biological health of someone 18 — which even at one point included <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/millionaire-bryan-johnson-swapped-blood-with-teenage-son-young-blood-2023-5\" rel=\"\" target=\"_blank\">receiving blood transfusions</a> from his 17-year-old son. But, at least one gauge of biological aging suggests that a simpler approach might be better.</p><p>Julie Gibson Clark, a woman who <a data-analytics-product-module=\"body_link\" href=\"https://fortune.com/well/2023/11/04/longevity-women-biohackers-diet-exercise-bryan-johnson/\" rel=\" nofollow\" target=\"_blank\">told Fortune</a> her biggest anti-aging expenses total out to around $108 a month, appears to be beating Johnson in the <a data-analytics-product-module=\"body_link\" href=\"https://rejuvenationolympics.com/\" rel=\" nofollow\" target=\"_blank\">Rejuvenation Olympics</a>. The online leaderboard was <a data-analytics-product-module=\"body_link\" href=\"https://www.vox.com/money/23798848/deaging-longevity-billionaires-rejuvenation-olympics\" rel=\" nofollow\" target=\"_blank\">launched</a> by Johnson earlier this year and ranks thousands of participants on the pace of their biological aging using DNA tests over the course of six months or more.</p><p>Clark currently ranks second in the Rejuvenation Olympics, which estimates the 55-year-old woman ages about 0.665 of a year for every full year going forward. Meanwhile, 46-year-old Johnson is ranked sixth on the list and ages about 0.72 of a year.</p><p>Johnson directed Insider to a <a data-analytics-product-module=\"body_link\" href=\"https://twitter.com/bryan_johnson/status/1721578475759239658?s=20\" rel=\" nofollow\" target=\"_blank\">post on X</a> regarding Fortune\'s story.</p><p>\"It\'s a victory that in a <a data-analytics-product-module=\"body_link\" href=\"https://twitter.com/FortuneMagazine\" rel=\" nofollow\" target=\"_blank\">@FortuneMagazine </a>profile, speed of aging is now a topic of status, intrigue, slight, drama and competition,\" Johnson wrote. \"Exactly why I started the Rejuvenation Olympics. Every day, every single one of us plays the game DON\'T DIE; looking both ways before crossing the street, changing the smoke alarm battery. The future is becoming masters at not dying.\"</p><p>Clark did not immediately respond to Insider\'s requests for comment on the current health rankings ahead of publication.</p><p>Clark told Fortune she spends $27 per month on a gym membership and pays $79 per month for a NOVOS subscription that gives her access to supplements. The woman told the publication she is \"health conscious,\" but is able to make it work on a salary of less than $100,000.</p><p>Like Johnson, her health routine includes fasting and working out, Clark told Fortune. The 55-year-old said she wakes up everyday between 4:45 a.m. and 5 a.m., but fasts for about 16 hours, eating her first meal of the day around 10 or 11 a.m. She spends time on cardio and strength training, meditates, and eats about 16 ounces of vegetables every day.</p><p>In the past, Johnson has detailed his <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/bryan-johnson-anti-aging-blueprint-daily-routine-habits-2023-9#:~:text=Bryan%20Johnson%20calls%20himself%20the,sleep%2C%20exercise%2C%20and%20diet.\" rel=\"\" target=\"_blank\">anti-aging regimen,</a> which he has said costs him about <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/tech-executive-shared-two-million-daily-routine-age-reverse-2023-7\" rel=\"\" target=\"_blank\">$2 million per year</a>. He\'s said he follows over 200 protocols from his \"Blueprint.\" The routine includes <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/bryan-johnson-biotech-ceo-anti-aging-mush-diet-project-blueprint-2023-9\" rel=\"\" target=\"_blank\">eating a strict diet</a>, involving a blend of vegetables and lentils, as well as consuming 111 supplements daily. The millionaire also said he eats all of his meals before 11 a.m. each day.</p><p>Johnson has also said he\'s used more eccentric methods, such as performing <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/bryan-johnson-longevity-braintree-anti-aging-penis-erectile-dysfunction-2023-8\" rel=\"\" target=\"_blank\">shockwave therapy</a> on his penis or using red light therapy and ultrasounds, to try and reverse his biological age.</p><p>Ultimately, Clark told Fortune that healthy habits have to be something that can be easily folded into your daily life.</p><p>\"This stuff has to just kind of be like brushing your teeth,\" Clark said.</p><p>Anti-aging trends have become increasingly popular in recent years. From people\'s interest in <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/worlds-5-blue-zones-people-live-longest-lives-2023-3\" rel=\"\" target=\"_blank\">Blue Zones</a> and <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/anti-aging-longevity-trends-shock-testosterone-2023-3\" rel=\"\" target=\"_blank\">anti-aging treatments</a> to the ultra-rich like Johnson, Jeff Bezos or Mark Zuckerberg who have <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/list-wealthiest-entrepreneurs-searching-for-the-secret-to-longevity-2023-1\" rel=\"\" target=\"_blank\">invested millions into longevity research.</a></p>\n                      </div>\n                    \n                    </div>', 'Maybe it doesn\'t take millions, over 100 supplements, and a team of 30 doctors to combat the aging process.', 'https://i.insider.com/6548fb7c3cc84b4dfafce7ad?width=1200&format=jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(144, 'Tech workers trying to live longer are turning to buzzy peptide treatments', '<div data-component-type=\"content-lock\" data-load-strategy=\"exclude\">\n                      <div>\n                                  <ul><li><a data-analytics-product-module=\"summary_bullets\" href=\"https://www.insider.com/peptides-growth-hormone-hgh-new-health-fad-2023-9\" rel=\"\" target=\"_blank\">Peptide anti-aging treatments </a> are surging in popularity with tech workers.</li><li>In the health and fitness realm, peptides that release human growth hormone are especially popular.</li><li>They fall in a \"new kind of wedge\" between supplements and prescription pills, says neuroscientist Andrew Huberman. </li></ul><div data-acq-source=\"techinlinesignup\" data-component-type=\"inline-newsletter-module\" data-event-label=\"insider_today\" data-list=\"Insider Today\" data-newsletter-id=\"1\" id=\"formContainer\">\n                        \n                        \n                          <section>\n                              \n                        \n                            <p><svg height=\"50\" role=\"img\" style=\"enable-background:new 0 0 50 50;\" version=\"1.1\" viewbox=\"0 0 50 50\" width=\"50\" xml:space=\"preserve\" xmlns=\"http://www.w3.org/2000/svg\">\n                          <title>Loading</title>\n                          <desc>Something is loading.</desc>\n                          <path d=\"M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z\" fill=\"#111\">\n                            <animatetransform attributename=\"transform\" attributetype=\"xml\" dur=\"0.6s\" from=\"0 25 25\" repeatcount=\"indefinite\" to=\"360 25 25\" type=\"rotate\"></animatetransform>\n                          </path>\n                        </svg></p>\n                            \n                        \n                            \n                        \n                            <div>\n                              <p>Thanks for signing up!</p>\n                              \n                              <p>\n                              Access your favorite topics in a personalized feed while you\'re on the go.\n                                    </p>\n                            </div>\n                        \n                            \n                            \n                          </section>\n                        \n                            <div>\n                                <p><img alt=\"Bull\" data-src=\"/public/assets/rebrand/newsletter-bull.png\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3Csvg xmlns=\'http://www.w3.org/2000/svg\' viewBox=\'0 0 1 1\'%3E%3C/svg%3E\"></img>\n                              \n                              \n                              \n                              </p>    </div>\n                        \n                          \n                        </div><p>Peptides, which are essentially short chains of amino acids, fall into a \"new kind of wedge in between supplements and prescription pills,\" <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/morning-routine-to-feel-alert-all-day-2022-11\" rel=\"\" target=\"_blank\"><u>Silicon Valley\'s go-to neuroscientist, Dr. Andrew Huberman</u></a>, said on a recent <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=Qm5vLDR2rXk\" rel=\" nofollow\" target=\"_blank\"><u>episode</u></a> of the Flagrant podcast. Huberman noted that some of the most popular peptide treatments for health and fitness right now — among men and women — are ones that release <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/human-growth-hormone-health-effects-2016-2\" rel=\"\" target=\"_blank\"><u>human growth hormone</u></a> like Sermorelin, Tesamorelin, and Ipamorelin. Take them before sleeping, when you haven\'t eaten for a couple of hours, and they\'ll stimulate massive growth-hormone release, which can help you recover faster and improve fat loss and muscle repair, he said.</p><p>At NextGen Health, a regenerative wellness clinic in San Jose, California, the most common peptide treatments include CJC 1295 / Ipamorelin, a blend of peptides that stimulate the production of growth hormone, and GHK-Cu, an anti-aging peptide for improving skin. \"I just think everybody\'s really excited about them,\" said Lorraine McCarthy, a manager at NexGen Health, adding that they\'re an affordable treatment with good results. </p><p>Patients come into the clinic for blood work and dosing, and are then given instructions on how to administer their injections at home, McCarthy said. They\'re usually given a one month supply of their chosen treatment, which falls around $420 a month, she added. Prices for peptide shots generally fall in the range of a few hundred dollars to close to a thousand dollars.</p><p>Later this year, Jeff Tang, an alum of technology startup accelerator Y Combinator, is planning to fly to Blue Phoenix, a wellness company offering peptide treatments in Medellìn, Colombia, he told Insider in a message on X.</p><p>Tang — who has tapped into Silicon Valley\'s biohacker culture through endeavors like <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/testosterone-parties-silicon-valley-hormone-boosting-bio-hack-2023-9\" rel=\"\" target=\"_blank\"><u>testosterone boosting startup T-Party</u></a> and meal delivery service Blueprint Service — told Insider he\'s planning to get injections for Ipamorelin, BPC-157, which is a peptide for tissue repair, and \"maybe NAD+,\" which boosts cellular health and brain function. Prices, depending on dosage, generally fall between $250 to $500 for these treatments, a spokesperson for Blue Phoenix told Insider.</p><p>\"Indeed, biohackers are very excited about it because you can practically make your body do certain things,\" <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/cheap-affordable-effective-longevity-hacks-anti-aging-2023-9\" rel=\"\" target=\"_blank\"><u>Christian Angermayer, a major investor in the longevity sector</u></a> previously told Insider. </p><p>Peptides — which have long been popular with athletes for muscle-building and recovery — have taken off since COVID-19 and the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/obesity-economic-cost-4-trillion-wegovy-ozempic-weight-loss-drugs-2023-9\" rel=\"\" target=\"_blank\">rise of weight loss drugs</a> like Wegovy, Mounjaro, and Ozempic, <a data-analytics-product-module=\"body_link\" href=\"https://www.semafor.com/article/10/11/2023/peptides-are-the-latest-longevity-trend-in-silicon-valley\" rel=\" nofollow\" target=\"_blank\"><u>according</u></a> to Semafor. By 2032, the global therapeutics market is expected to reach close to $77 billion, according to a <a data-analytics-product-module=\"body_link\" href=\"https://www.precedenceresearch.com/peptide-therapeutics-market#:~:text=The%20global%20peptide%20therapeutics%20market%20size%20was%20accounted%20at%20USD,5.94%25%20from%202023%20to%202032.\" rel=\" nofollow\" target=\"_blank\"><u>report</u></a> by Precedence Research.</p><p>While patients are seeking out peptide therapy at wellness clinics like NexGen Health, holistic medicine centers, and doctors offices, some consumers are even going directly to suppliers of ingredients that are intended purely for research, <a data-analytics-product-module=\"body_link\" href=\"https://www.wsj.com/articles/peptide-injections-home-shot-2040a709\" rel=\" nofollow\" target=\"_blank\"><u>according</u></a> to the Wall Street Journal. The high demand for peptides has even spurred a black market for them.</p><p>As with any treatment, though, it\'s important to make sure <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/guides/health/treatments/how-to-get-more-deep-sleep#:~:text=You%20can%20get%20more%20deep,help%20regulate%20your%20sleep%20patterns.\" rel=\"\" target=\"_blank\">you\'re getting proper sleep,</a> nutrition, exercise, and social interaction to optimize your results, Huberman advised.</p>\n                      </div>\n                    \n                    </div>', 'A broad category of anti-aging treatments called peptides is taking off in popularity with Silicon Valley\'s biohackers.', 'https://i.insider.com/6528979f6561dd877e7997f8?width=1200&format=jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(145, 'Bill Ackmans misguided Harvard crusade', '<div data-component-type=\"content-lock\" data-load-strategy=\"exclude\">\n                      <div>\n                                  <p>Like many on Wall Street, the billionaire investor Bill Ackman is full of rage, fear, and sadness over the brutal and terrifying terrorist attack that Hamas unleashed on Israel. But unlike his fellow titans of finance, the CEO of Pershing Square Capital Management — one of the world\'s most powerful hedge funds — has spent the last few days taking his feelings out on a small group of students at Harvard. </p><p>Earlier this week, after 30 student groups at the university signed a deranged <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/harvard-students-groups-signed-anti-israel-letter-without-them-knowing-2023-10\" rel=\"\">statement that blamed the Israeli government for the attack</a>, Ackman responded on X, formerly Twitter, by demanding that Harvard — his alma mater — <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/bill-ackman-harvard-release-names-students-blaming-israel-violence-hamas-2023-10\" rel=\"\">release the names of the students involved</a> in the organizations so that he and other Wall Street executives could refrain from hiring them. \"The names of the signatories should be made public,\" Ackman fumed, \"so their views are publicly known.\"</p><p>A slew of X users, responding to Ackman\'s post, wondered why a man with almost a million followers of the platform, a net worth over $3 billion, and what seems like plenty of time on his hands would use it to delve into campus politics as a bloody conflict unfolds thousands of miles away. Even Larry Summers, the former Treasury secretary and president of Harvard, said that Ackman was \"getting a bit carried away.\" Asking for the names of students, he suggested, was \"the stuff of Joe McCarthy.\"</p><p>Ackman, for his part, was unrepentant about his effort to dox a bunch of college students. \"It is not harassment to seek to understand the character of the candidates that you are considering for employment,\" he declared.</p><p>Ackman is right — that\'s not called harassment. It\'s called an interview process, a task which his hedge fund is perfectly capable of performing and has done for years. If he wants to ask Pershing Square candidates what they did at Harvard, he\'s well within his rights to do so. He does not need to attempt to rule out unworthy candidates via social media.</p><p>There are plenty of other, less creepy ways for Ackman to express his frustration as a Harvard alumni. He could address the adults who make up the school\'s administration, pressing them to take a stance on the issue. He could ask to speak on campus, to offer his perspectives in an educational environment and engage with students who disagree with them. Or he could follow the example set by his fellow investor Mark Rowan, the CEO of Apollo Global Management, who threatened to withhold his financial support from his alma mater, the University of Pennsylvania, for what he sees as the school\'s failure to condemn Hamas. </p><p>Look, it\'s classic Wall Street to complain about the younger generation being a bunch of good-for-nothing freaks. It\'s also classic Wall Street to throw money around as a way to exercise power over institutions, forcing rivals you dislike to bend the knee. But it\'s not classic Wall Street to wade into a debate on a college campus and call for the public naming and shaming of students, no matter how disgusting you find their positions.</p><p>In his initial post, Ackman said that \"a number of CEOs\" shared his desire to publicly out the Harvard students. But this isn\'t about the long-standing generational divide on Wall Street. It\'s about a CEO who is clumsy and careless with his power. Sure, Ackman has built one of the country\'s largest hedge funds. But during crucial moments in his career, he\'s also shown the propensity to fixate on the wrong issues and miss the forest for the trees. </p><p>That habit is how he missed the fact that <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/sephora-success-at-jcpenney-2013-8\" rel=\"\">adding in-store Sephoras</a> wouldn\'t save his massive investment in JC Penney while malls were dying. Despite a multiyear campaign to turn around the struggling retailer, Ackman eventually took an <a data-analytics-product-module=\"body_link\" href=\"https://www.cnbc.com/id/100963218\" rel=\"noopener nofollow\" target=\"_blank\">almost $500 million loss on the bet</a>. </p><p>It\'s how he missed the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/valeant-accusations-highlight-special-pharmacies-2015-10\" rel=\"\">massive fraud at Valeant,</a> a failed Canadian pharmaceutical company that was exposed by short sellers for a widespread kickback scheme that eventually <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/r-ex-valeant-philidor-executives-get-prison-for-fraud-2018-10\" rel=\"\">landed some executives in prison</a>. Ackman\'s blind confidence in Valeant\'s shady CEO, Michael Pearson, and his <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/bill-ackman-comments-on-valeant-stake-potential-profits-2015-12\" rel=\"\">unwillingness to back down</a> in the face of the initial allegations eventually <a data-analytics-product-module=\"body_link\" href=\"https://www.nytimes.com/2017/03/29/business/dealbook/valeant-bet-was-a-huge-mistake-hedge-fund-chief-ackman-says.html\" rel=\"noopener nofollow\" target=\"_blank\">cost him $4 billion</a>. </p><p>It\'s how he lost his very public $1 billion bet that Herbalife — a multilevel nutritional-supplements firm with problems aplenty but a loyal customer base and a swath of committed employees — would go to zero. He failed to understand both the culture of the company, and its relationships in Washington, before launching a crusade that literally ended <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/bill-ackman-cries-during-hlf-presentation-2014-7?op=1\" rel=\"\">in tears</a> for him. </p><p>On Wall Street, Ackman is known as the king of uninformed, unnecessary, and seemingly unlimited tweets — a breathtaking achievement in an industry full of workaholic, screen-addicted information junkies. This, after all, is the guy who posted: \"Call me crazy, but I think @SBF is telling the truth,\" in reference to Sam Bankman-Fried, the former cryptocurrency CEO currently on trial for fraud. </p><p>But Israel is facing something far more serious than crypto fraud. This is a full-scale, terrifying war, one that is likely to last for years and to claim tens of thousands of lives. And in a war, it\'s important to keep your eye on what really matters. Hamas isn\'t carrying out its barbarism on Harvard\'s campus. Nor is Ackman or his firm in danger from the mere prospect of hiring an obnoxious, too-woke 22-year-old who happened to belong to an organization that signed a fatuous letter about it. When Pershing is bringing on its next crop of young analysts, Ackman is welcome to screen potential candidates however he wants. In the meantime, there are people in both Israel and Palestine who are in anguish from the terror unleashed by Hamas. Those people could really use Ackman\'s time and attention right now, since he seems to have it to spare.</p><hr></hr><p><em><a data-analytics-module=\"body_link\" data-analytics-post-depth=\"100\" data-analytics-product-module=\"body_link\" data-mrf-link=\"https://www.businessinsider.com/author/linette-lopez\" data-uri=\"3d07cb941339da2e21063cb719e18b0c\" href=\"https://www.businessinsider.com/author/linette-lopez\" rel=\"\">Linette Lopez</a> is a senior correspondent at Insider.</em></p>\n                      </div>\n                    \n                    </div>', 'Billionaire investor Bill Ackman\'s decision to take out his anger at Hamas on a bunch of Harvard students is a clumsy and careless use of his power', 'https://i.insider.com/6529711b55f52b01b35f20d1?width=1200&format=jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
INSERT INTO `tbl_article` (`id`, `arttitle`, `artcontent`, `artshortcontent`, `artimg`, `artwebdomain`, `artcat`, `artcatname`, `artcampid`, `arttype`, `artvideoid`, `artytlang`, `artdate`, `uid`, `spintextflag`, `langtransflag`, `artinbuildnewskeyword`, `artnewstype`, `artnewskeyword`) VALUES
(146, 'They built a small house in rural Thailand for $22,500. They dont have debt, but that doesnt mean the lifestyle is easy.', '<div data-component-type=\"content-lock\" data-load-strategy=\"exclude\">\n                      <div>\n                                  <ul>\n                        <li>Ryan and his wife, Damo, moved from Bali to a village in Thailand during the pandemic.</li>\n                        <li>They built a small house and an outdoor kitchen for $22,500.</li>\n                        <li>Now, the couple has no housing debt, and their monthly utility bills come out to about $155.</li>\n                        </ul><div data-acq-source=\"realestateinlinesignup\" data-component-type=\"inline-newsletter-module\" data-event-label=\"insider_today\" data-list=\"Insider Today\" data-newsletter-id=\"1\" id=\"formContainer\">\n                        \n                        \n                          <section>\n                              \n                        \n                            <p><svg height=\"50\" role=\"img\" style=\"enable-background:new 0 0 50 50;\" version=\"1.1\" viewbox=\"0 0 50 50\" width=\"50\" xml:space=\"preserve\" xmlns=\"http://www.w3.org/2000/svg\">\n                          <title>Loading</title>\n                          <desc>Something is loading.</desc>\n                          <path d=\"M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z\" fill=\"#111\">\n                            <animatetransform attributename=\"transform\" attributetype=\"xml\" dur=\"0.6s\" from=\"0 25 25\" repeatcount=\"indefinite\" to=\"360 25 25\" type=\"rotate\"></animatetransform>\n                          </path>\n                        </svg></p>\n                            \n                        \n                            \n                        \n                            <div>\n                              <p>Thanks for signing up!</p>\n                              \n                              <p>\n                              Access your favorite topics in a personalized feed while you\'re on the go.\n                                    </p>\n                            </div>\n                        \n                            \n                            \n                          </section>\n                        \n                            <div>\n                                <p><img alt=\"Bull\" data-src=\"/public/assets/rebrand/newsletter-bull.png\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3Csvg xmlns=\'http://www.w3.org/2000/svg\' viewBox=\'0 0 1 1\'%3E%3C/svg%3E\"></img>\n                              \n                              \n                              \n                              </p>    </div>\n                        \n                          \n                        </div><p>For Ryan and his wife, Damo, the pandemic was a catalyst for a lifestyle change.</p><p>Ryan had been working in the hotel industry in Bali, Indonesia, for two years when COVID-19 hit. As tourism on the island came to a standstill, the couple decided to return to Thailand to be closer to their relatives.</p><p>They headed to Damo\'s village in Buri Ram in east Thailand, where Damo\'s family had given them a plot of land.</p><p>\"We already had this land, and we had planned to develop it in the future for our retirement,\" Ryan, 35, told Insider. \"But since we had time on our hands, we ended up starting work on it during COVID-19.\"</p><p>The couple, who have two young sons, asked to be identified by only their first names in order to protect their privacy. The couple provided Insider with a breakdown of their monthly expenses, as well as all the costs involved in building their home and outdoor kitchen.</p><p>As the pandemic dragged on, the couple ended up falling in love with the rural lifestyle and even started a <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/@lifeinruralthailand\" rel=\" nofollow\">YouTube channel</a> documenting their lives on the farm.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"A man and a woman standing outdoors, next to a pig.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/652cc52d8bed706e837ce802&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:2676,&quot;aspectRatioH&quot;:2007}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The couple lived in Thailand for 10 years before moving to Bali because of Ryan\'s job. When the pandemic hit, they moved back to Thailand.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>But far from using their YouTube channel to paint the picture of a romanticized countryside life, they\'re open about the struggles they face adapting to life in the countryside. Hardly any topic is off-limits: They\'ve spoken about things as varied as the <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=gSsKSfrTYcM&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\" nofollow\">cost of living</a> and the <a data-analytics-product-module=\"body_link\" href=\"https://youtu.be/6l9tef9I7-I?si=6gLuduAxIhTxa50b&amp;t=767\" rel=\"noopener nofollow\" target=\"_blank\">difficulties of farming</a> in their videos.</p><p>As their audience grew, Ryan realized he didn\'t want to go back to corporate life, he said.</p><p>\"We saw that we could actually do this on a budget, living a very simple lifestyle while growing our own food and having our own animals,\" he said.</p><h2>Phase one: simple bamboo huts</h2><p>The family arrived in the village — which is home to about 150 people — in the early days of the pandemic. At the time, their parcel of land was nothing more than \"a big flat area of mud,\" Ryan said.</p><p>With so much uncertainty due to the pandemic, the couple decided to live carefully.</p><p>\"We wanted to save everything we got because the pandemic could have gone on for years — we didn\'t know,\" Ryan said.</p><p>Since they weren\'t prepared to spend a lot of money on developing the land, they decided to live in bamboo huts. Local craftsmen built two bamboo huts for them.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The family was living in a bamboo hut before.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b1286e038039826d01e1&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The family was living in a bamboo hut before.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>\"We did that for about a year and a half, and we were growing vegetables here,\" Ryan said.</p><p>That was supposed to be the long-term plan, but then the pandemic restrictions eased — and the couple had a change of heart.</p><p>\"We decided we\'ll use our savings to invest in a house. We wanted to build a cottage that would be good for the children if something happened to us,\" Ryan said.</p><h2>Phase two: building a small house with an outdoor kitchen</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The completed tiny house.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4d268f1d46f52ab76da&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The house has distinctive wooden beams holding up the roof.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>With an eye on permanence, the couple designed a plan for a small home and a freestanding kitchen. They hired a local team of builders to bring their vision to life. They spent 821,593 Thai baht, or about $22,500, on both structures.</p><p>\"I made digital drawings, and then we would just be on-site every day to show the builders the details of how we wanted the house to look,\" Ryan said.</p><p>It took some trial and error to arrive at the final layout, he added.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The tiny house has a loft.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4b96e038039826d0279&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The house has a loft.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>The fruit of their labors is a two-story home with an orange roof, a sheltered porch, and a small balcony on the top floor. Inside, the house has a loft-style layout with a neutral color scheme and plenty of wood accents.</p><p>The open-air kitchen is a one-story structure that\'s separate from the main living quarters. It\'s replete with a large kitchen bar and a cozy sitting area in one corner.</p><p>But the most recognizable parts of the two buildings are the log columns that hold up the roofs.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The front view of the outdoor kitchen.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/652e0c0a6561dd877e7c0568&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The outdoor kitchen.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>\"It was my wife\'s idea,\" Ryan added. \"You have to treat it for termites every year, but we loved it so much. We thought it was so much nicer than a square concrete post.\"</p><h2>Phase three: thinking ahead</h2><p>Ryan said he realized that in the countryside, some people turn their homes into small businesses to supplement their incomes.</p><p>It could be a little convenience store or even a kiosk selling petrol, he said. \"Maybe it doesn\'t make a lot, but for an old couple, a few people coming in the shop every day and spending — it gives them a little cashflow.\"</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The outdoor kitchen.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b50268f1d46f52ab7721&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The outdoor kitchen.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>He said that made him think about how he and his wife could use their home to make money. And that\'s where the kitchen comes into play.</p><p>With the addition of a few tables and a cash register, they could easily turn it into a small café, he said.</p><p>\"It\'s just a backup,\" Ryan added. \"If you live in rural Thailand, you\'ve got to kind of think about how you earn money, even if it\'s just a small amount.\"</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"A casual corner in the outdoor kitchen.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b5096e038039826d02b6&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A casual corner in the outdoor kitchen.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><h2>The perks of building a forever home</h2><p>Some people build houses with the intention of <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/tommy-hilfiger-sells-aspen-home-50-million-months-after-purchase-2022-3\" rel=\"\">selling them for a profit</a>. That\'s not Ryan and Damo\'s plan.</p><p>\"We know this is a forever home, something that we just never would sell. And so that allows us to put our own unique stamp on things,\" Ryan said.</p><p>For example, he described the floor tiles in his home office as having a \"psychedelic\" pattern that not everyone would appreciate, but he said it didn\'t matter since he wasn\'t planning to sell the house.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The office.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4c66e038039826d0284&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The office.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>\"We didn\'t have to think about how the market value of the house would be impacted,\" he added. \"We were able to create what we wanted to create.\"</p><h2>No rent, no mortgage</h2><p>As for costs, the couple now has no rent and no mortgage. Their monthly electricity and internet bills add up to about 5,700 Thai baht, or $155, Ryan said. They\'re hooked up to the grid for electricity, and they also have solar panels.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The living area.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4bf6561dd877e7457ed&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The living area.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>\"We have an inverter that takes the power from the solar panels, and it supplements the electricity through the day, but not through the night — we don\'t store it in batteries,\" Ryan said. \"And for water, we pump it ourselves from the well.\"</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The bedroom.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4f068f1d46f52ab76f9&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The bedroom.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>The couple owns about 15 acres of land, some of which is used for farming and for raising animals, including chickens, pigs, and buffalo.</p><p>\"I want to be able to grow our own food or have the animals on the farm for food,\" Ryan said. \"I want to be able to have savings, produce our own electricity, and have our own water separate from the system.\"</p><p>The couple homeschooled their oldest son, Otis, until he was 4 years old. They plan to do the same for their youngest son, Hugo. Otis is now 5 and Hugo is 6 months old.</p><h2>Less money, more time together</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The bathroom.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4dc6561dd877e745810&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The bathroom.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Ryan said he knew this lifestyle wouldn\'t suit everyone.</p><p>\"It\'s very remote where we are. We\'ve got a lot of time as a family, we\'re in nature — but there\'s a lot of work involved on the farm. It\'s tough as well to take care of all the animals,\" he said.</p><p>But the biggest challenge of living a rural life for the couple is finding new ways to make income.</p><p>\"You\'re still going to need money even if you go off-grid and build your own house in the middle of nowhere,\" Ryan said.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"A mini jacuzzi.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4e068f1d46f52ab76e2&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A mini jacuzzi.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>He said living off the land was more difficult than it seemed. \"We have tried going 100% self-sufficient in producing our own food. But for us, personally, we don\'t think it\'s possible.\"</p><p>Unexpected situations, such as a swarm of insects or bad weather, can easily take out their crops and reduce their efforts to nothing. Ryan said while there were plenty of other families who could go 100% self-sufficient, they\'d been able to produce about 35% of their own food.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The balcony.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6523b4e868f1d46f52ab76e6&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3024,&quot;aspectRatioH&quot;:2268}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The balcony.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=l-ToSCVIQlk&amp;ab_channel=Ryan%26Mo-LifeInRuralThailand%F0%9F%87%B9%F0%9F%87%AD\" rel=\"nofollow\">\n                          Ryan and Damo/Life in Rural Thailand\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Instead, he said, what the couple was doing was finding lots of little things that brought in bits of money.</p><p>\"We sell Vietnamese potbelly pigs, and my wife sells bottled honey and honeycomb,\" Ryan said. \"So we have all these little things that go on that end up supporting the whole ecosystem.\"</p><p>Ryan said that at the end of the day, they had less money than they used to. \"We may be not as well off as when I worked in corporate, but we get to be together as a family.\"</p><p>And that, he added, had always been the aim of building their own farm and living sustainably.</p><p><em>Have you recently bought or renovated your dream home and want to share the details and photos of the process? Email this reporter, Amanda Goh, at <a data-analytics-post-depth=\"100\" data-analytics-product-module=\"body_link\" data-uri=\"80f64ddfef21e4a8e194a42d83dd5953\" href=\"mailto:agoh@insider.com\" rel=\"noopener nofollow\" target=\"_blank\">agoh@insider.com</a>.</em></p>\n                      </div>\n                    \n                    </div>', 'Living a rural life taught them the importance of tracking all household expenses and finding new ways to generate income, the couple told Insider.', 'https://i.insider.com/6535e6e696f7540cd062b9f9?width=1200&format=jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
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(147, '4 experts explain why Elon Musks plan to colonize Mars is romanticized, not realistic, cosmic vandalism', '<div data-component-type=\"content-lock\" data-load-strategy=\"exclude\">\n                      <div>\n                                  <ul>\n                        <li aria-level=\"1\">The new age space race has billionaires like Elon Musk wanting to colonize Mars.</li>\n                        <li aria-level=\"1\">Four scientists told Insider his plan is bad for technical, scientific, and ethical reasons.</li>\n                        <li aria-level=\"1\">The experts said forming a colony on another planetary body, like the moon, is more realistic.</li>\n                        </ul><div data-acq-source=\"scienceinlinesignup\" data-component-type=\"inline-newsletter-module\" data-event-label=\"insider_today\" data-list=\"Insider Today\" data-newsletter-id=\"1\" id=\"formContainer\">\n                        \n                        \n                          <section>\n                              \n                        \n                            <p><svg height=\"50\" role=\"img\" style=\"enable-background:new 0 0 50 50;\" version=\"1.1\" viewbox=\"0 0 50 50\" width=\"50\" xml:space=\"preserve\" xmlns=\"http://www.w3.org/2000/svg\">\n                          <title>Loading</title>\n                          <desc>Something is loading.</desc>\n                          <path d=\"M43.935,25.145c0-10.318-8.364-18.683-18.683-18.683c-10.318,0-18.683,8.365-18.683,18.683h4.068c0-8.071,6.543-14.615,14.615-14.615c8.072,0,14.615,6.543,14.615,14.615H43.935z\" fill=\"#111\">\n                            <animatetransform attributename=\"transform\" attributetype=\"xml\" dur=\"0.6s\" from=\"0 25 25\" repeatcount=\"indefinite\" to=\"360 25 25\" type=\"rotate\"></animatetransform>\n                          </path>\n                        </svg></p>\n                            \n                        \n                            \n                        \n                            <div>\n                              <p>Thanks for signing up!</p>\n                              \n                              <p>\n                              Access your favorite topics in a personalized feed while you\'re on the go.\n                                    </p>\n                            </div>\n                        \n                            \n                            \n                          </section>\n                        \n                            <div>\n                                <p><img alt=\"Bull\" data-src=\"/public/assets/rebrand/newsletter-bull.png\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3Csvg xmlns=\'http://www.w3.org/2000/svg\' viewBox=\'0 0 1 1\'%3E%3C/svg%3E\"></img>\n                              \n                              \n                              \n                              </p>    </div>\n                        \n                          \n                        </div><p>SpaceX founder and entrepreneur <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk\" rel=\"\">Elon Musk</a> has said he plans to have a million people on <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk-plans-1-million-people-to-mars-by-2050-2020-1\" rel=\"\">Mars by 2050</a>.</p><p>Visions of a Mars metropolis, lush with trees, chrome cable cars, and crawling with humans in Jetsons uniforms, have long lived in the public\'s imagination, from Ray Bradbury\'s sci-fi novels to Arnold Schwarzenegger in \"<a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/best-arnold-schwarzenegger-movies-of-all-time-ranked-2019-10\" rel=\"\">Total Recall</a>\".</p><p>\"It\'s just something that is innate in humans to want to see over that next bridge,\" Christopher Edwards, who studies planetary science and is part of instrument development at Northern Arizona University, told Insider.</p><p>Musk\'s goal goes beyond mere aspiration. He\'s said a <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk-mars-colony-details-reddit-2016-10\" rel=\"\">permanent colony</a> on the red planet could sustain our species if all humanity is extinguished on Earth.</p><p>But what if Musk is making a mistake?</p><p>Yes, experts agree we might want to settle other worlds, but Mars might not be our best bet, at least not now, four scientists told Insider. SpaceX didn\'t respond to Insider\'s request for comment for this story.</p><h2>Musk\'s plan to colonize Mars</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"elon musk points at image of mars standing onstage\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/651daa4d42ecf94db477f7f1&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3139,&quot;aspectRatioH&quot;:2092}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  SpaceX founder Elon Musk speaks during the 67th International Astronautical Congress. Musk said he envisions 1,000 passenger ships flying en masse to Mars, \"Battlestar Galactica\" style.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://newsroom.ap.org/detail/MuskContradictions/ac402a15e7214d189f3c2787ead78fe8/photo?Query=elon%20musk%20mars&amp;mediaType=photo&amp;sortBy=creationdatetime:desc&amp;dateRange=Anytime&amp;totalCount=23&amp;currentItemNo=6\" rel=\"nofollow\">\n                          AP Photo/Refugio Ruiz\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Musk\'s plans for Mars rely on one mighty steed — SpaceX\'s Starship, a <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/spacex-starship-ready-to-launch-again-after-explosion-elon-musk-2023-9?_gl=1*1dm6p6f*_ga*MTY2MTYzODg5NS4xNjg4MDY4MjQy*_ga_E21CV80ZCZ*MTY5NjUyMzEwNi4xODEuMS4xNjk2NTIzMTExLjU1LjAuMA..\" rel=\"\">nearly 400-foot spacecraft</a> that\'s built to be used multiple times.</p><p>Speaking at the <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=kg3Z0wj9xDI\" rel=\"noopener nofollow\" target=\"_blank\">International Astronautical Congress</a> on Thursday, he estimated the first unmanned Starship could land on Mars in the next three or four years.</p><p>His early plans involve sending unmanned ships to the surface of Mars, then send people after that. Once these first missions land, they\'d work to convert water and CO2 from the Mars surface into the liquid oxygen and methane fuel that powers the Starship.</p><p>After the Starships are refueled, they\'d be able to make the journey back to Earth. SpaceX\'s first priority is \"establishing a cargo route to Mars,\" Musk told the <a data-analytics-product-module=\"body_link\" href=\"https://www.washingtonpost.com/news/the-switch/wp/2016/06/10/elon-musk-provides-new-details-on-his-mind-blowing-mission-to-mars/\" rel=\"noopener nofollow\" target=\"_blank\">Washington Post in 2016</a>.</p><p>Following the initial flights, Musk wants to bring people en masse to build colonies and factories in order to make the planet self-sustaining. Chief among those priorities is building a factory for rocket fuel, making Mars an outpost for space travel.</p><p>From Mars, Musk told the IAC, people could go to the asteroid belts, the moons of Jupiter and Saturn, and the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-new-horizons-spacecraft-sends-back-kuiper-belt-images-2018-2\" rel=\"\">Kuiper belt</a>.</p><p>Early on, people on Mars would have to live in <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/spacex-mars-colonists-glass-domes-mining-robots-elon-musk-reddit-ama-2016-10\" rel=\"\">giant glass domes</a>, like greenhouses. Eventually though, he\'s said he hopes to warm the planet to make it habitable.</p><p>That\'s where some scientists begin to see problems with Musk\'s plans.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"Starship rocket being transported.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/651f01e16e038039826a92b7&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:1920,&quot;aspectRatioH&quot;:1440}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The Starship rocket system being transported.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          SpaceX via Elon Musk/Twitter\n                          \n                          </span>\n                              </span>\n                          </figure><h2>Problem 1: There isn\'t enough CO2 to transform the atmosphere</h2><p>Musk has said that he plans to use the natural resources on Mars to transform its atmosphere, turning the planet into a warmer, wetter place like Earth. This process, called <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/humans-terraform-colonize-mars-elon-musk-2015-12\" rel=\"\">terraforming</a>, relies on the premise that Mars has enough CO2 to do it.</p><p>Carbon dioxide molecules are great at trapping infrared rays from the sun. That\'s why Earth has been warming up since the Industrial Revolution when humans started pumping more CO2, and <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/climate-change-alter-human-life-un-ipcc-report-2022-2\" rel=\"\">other greenhouse gasses</a>, into the atmosphere.</p><p>Essentially, terraforming Mars would involve melting its polar ice caps, which would release CO2 reserves. Those heat-trapping molecules could then enter the atmosphere and warm the planet over time.</p><p>On paper, it sounds plausible, but there are several problems with it, Edwards told Insider.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"terraforming nasa mars spacex tesla elon musk\" data-content-type=\"image/png\" data-srcs=\"{&quot;https://i.insider.com/5b602fae63b5d31c008b49cc&quot;:{&quot;contentType&quot;:&quot;image/png&quot;,&quot;aspectRatioW&quot;:810,&quot;aspectRatioH&quot;:340}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A diagram detailing the terraforming process.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          NASA\n                          \n                          </span>\n                              </span>\n                          </figure><p>First, Edwards said, we simply don\'t have the technology or resources on Mars to make terraforming a reality in the near future.</p><p>And even if we did, \"with like the most generous of assumptions, there just <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/how-will-carbon-dioxide-effect-mars-terraforming-2015-6\" rel=\"\">isn\'t enough CO2</a> on Mars that you can mobilize and like create a long-lasting atmosphere,\" Edwards said.</p><p>Furthermore, he said, even if there were enough CO2 molecules to make a thick atmosphere like Earth\'s, Mars lacks a magnetic core that would keep the protective gasses from eroding over time.</p><p>Musk has also acknowledged the challenges with this part of the plan. \"Terraforming will be too slow to be relevant in our lifetime. However, we can establish a human base there in our lifetime,\" he <a data-analytics-product-module=\"body_link\" href=\"https://twitter.com/elonmusk/status/1329205209915154433\" rel=\"noopener nofollow\" target=\"_blank\">said</a> on <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/did-elon-musk-buy-twitter-acquisition-details\" rel=\"\">X, the platform formerly known as Twitter before Musk bought it</a>.</p><h2>Problem 2: It\'s hard to get people <em>to</em> Mars</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"The SpaceX Starship lifts off from the launchpad during a flight test from Starbase in Boca Chica, Texas, on April 20, 2023.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6511b5ba59fd710019f0002e&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:2112,&quot;aspectRatioH&quot;:1584}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  The SpaceX Starship lifts off from the launchpad during a flight test in Texas. It exploded a few minutes after takeoff.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          PATRICK T. FALLON/AFP via Getty Images\n                          \n                          </span>\n                              </span>\n                          </figure><p>More short-term, there\'s also the issue of getting people to Mars in the first place. </p><p>Most of the <a data-analytics-product-module=\"body_link\" href=\"https://mars.nasa.gov/mars-exploration/missions/historical-log/\" rel=\"noopener\" target=\"_blank\">missions to Mars</a> have merely flown by or orbited the planet. Of the missions that attempted to land, only <a data-analytics-product-module=\"body_link\" href=\"https://mars.nasa.gov/mars2020/timeline/landing/entry-descent-landing/#:~:text=Landing%20on%20Mars%20is%20hard,space%20agency%20%2D%20have%20been%20successful.\" rel=\"\">40%</a> were successful, and none had humans on them.</p><p>Even though Musk has <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/spacex-falcon-9-launches-updates-schedule\" rel=\"\">revolutionized other parts of the rocket industry</a>, getting a rocket onto Mars is, \"really hard,\" Bruce Jakosky, a planetary scientist and primary investigator on the Mars Maven satellite, told Insider.</p><p>\"It\'s not something you can just go down to the corner store, have them whip together a spacecraft, and launch it,\" he said.</p><p>Starship has yet to make a <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/musk-starship-will-make-orbit-although-blew-up-first-time-2023-10\" rel=\"\">successful test flight</a>. And yet Musk has said he plans to put the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk-spacex-predicts-people-will-get-to-mars-2029-2022-3\" rel=\"\">first person on Mars</a> by 2029.</p><p>While Jakosky admires all Musk has done to reinvigorate public interest in space, he doesn\'t \"think his approach to colonizing Mars is realistic or even plausible or credible.\"</p><h2><strong>Problem 3: What if there\'s life on Mars already?</strong></h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"A composite of Mars Express images shows the satellite approaching Mars. Half of the planet is shaded\" data-content-type=\"image/gif\" data-srcs=\"{&quot;https://i.insider.com/6479ade706699900194c812d&quot;:{&quot;contentType&quot;:&quot;image/gif&quot;,&quot;aspectRatioW&quot;:480,&quot;aspectRatioH&quot;:360}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A composite of Mars Express images.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          ESA\n                          \n                          </span>\n                              </span>\n                          </figure><p>If Musk succeeds and gets people to Mars before scientists finish studying its surface, it could threaten humanity, \"from making one of the greatest discoveries of all time,\" said Andrew Coates, a physics professor at University College London\'s Mullard Space Science Laboratory.</p><p>That is to finally answer the question, \"Are we alone?\"</p><p>Coates, who is a principal investigator on an upcoming mission to <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/uk-built-mars-rover-named-after-scientist-rosalind-franklin-2019-2\" rel=\"\">explore the red planet</a>, said Mars is attractive for a reason. It has a lot of the conditions that would make it a good place to settle.</p><p>There\'s <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-photo-mars-meteor-impact-caused-quake-revealed-water-ice-2022-10\" rel=\"\">frozen water</a> on the planet that could be melted for drinking water and to make more rocket fuel. And there\'s some of the chemistry that scientists look for in building livable spaces, Coates said, including carbon, hydrogen, nitrogen, oxygen, phosphorus, and sulfur.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"NASA illustration of ancient Mars covered in water.\" data-content-type=\"image/png\" data-srcs=\"{&quot;https://i.insider.com/64626a62785af800192b6234&quot;:{&quot;contentType&quot;:&quot;image/png&quot;,&quot;aspectRatioW&quot;:776,&quot;aspectRatioH&quot;:738}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  Scientific evidence suggests Mars was once covered in water. Today, it\'s a dry, barren land.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/press/2015/march/nasa-research-suggests-mars-once-had-more-water-than-earth-s-arctic-ocean\" rel=\"\">\n                          NASA/GSFC\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>But those very elements are also the reason he thinks we should leave it alone.</p><p>Between 3-4.1 billion years ago, scientists think Mars <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/what-mars-looked-like-4-billion-years-ago-2013-11\" rel=\"\">looked a lot like Earth</a>. It had a thick, protective atmosphere and certain parts were covered in giant lakes of liquid water, which may have contained life.</p><p>If humans somehow successfully terraformed Mars, the change in its global climate could disrupt the soil and ice that may preserve evidence of ancient alien life, Coates said. That would be \"cosmic vandalism, in my view, to change the environment of Mars from what it is at the moment.\"</p><p>Bringing a million people to Mars could disrupt the <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=fEkpAYhIcI4\" rel=\"noopener nofollow\" target=\"_blank\">collection of materials</a> that could help scientists prove life can exist beyond Earth, he said.</p><h2><strong>Problem 4: Our bodies would be bombarded with radiation</strong></h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"Astronaut Alexander Gerst takes a vision test on board a space craft.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6511bdd859fd710019f00224&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:1041,&quot;aspectRatioH&quot;:1564}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  Astronaut Alexander Gerst takes a vision test while aboard the ISS. Gravitational changes in space have been shown to affect eyes.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/hrp/images\" rel=\"\">\n                          NASA\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Scientists still don\'t know how our bodies and minds would handle being on a different planet for a <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/us-astronaut-involutarily-sets-space-record-after-flight-home-failed-2023-9\" rel=\"\">prolonged period of time</a>.</p><p>Most of what we do know comes from astronauts staying in the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/8-unforgettable-moments-on-the-international-space-station-2022-7\" rel=\"\">International Space Station</a>, which sits within Earth\'s protective magnetosphere.</p><p>The physiological toll of being on the ISS is \"nothing like what might happen during a journey to Mars,\" Rachael Seidler, a professor of applied physiology and kinesiology at the University of Florida who studies astronauts, told Insider.</p><p><a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/analogs/nsrl/why-space-radiation-matters\" rel=\"noopener\" target=\"_blank\">NASA estimated</a> that astronauts who travel beyond the ISS would be exposed to an amount of radiation equivalent to 150 to 6,000 chest x-rays, depending on how long they\'re in space and what sorts of cosmic radiation they\'re exposed to.</p><p>Certain types of radiation, like from <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/ejections-from-sun-may-threaten-future-moon-missions-2023-8\" rel=\"\">powerful solar eruptions</a>, are more damaging than others, like <a data-analytics-product-module=\"body_link\" href=\"https://www.insider.com/guides/beauty/uv-index-scale\" rel=\"\">UV radiation</a> from sunlight.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"elon musk in suit without tie speaks onstage with an image of mars behind him\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/651dac302ce014759e74e579&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:3888,&quot;aspectRatioH&quot;:2592}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  Musk said a Mars colonial fleet could become reality within a century. Musk\'s goal is to establish a full-fledged city on Mars and thereby make humans a multi-planetary species.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://newsroom.ap.org/detail/MexicoSpaceXMars/8479b37b60344ab2b93c4e921900da72/photo?Query=elon%20musk%20mars&amp;mediaType=photo&amp;sortBy=creationdatetime:desc&amp;dateRange=Anytime&amp;totalCount=23&amp;currentItemNo=10\" rel=\"nofollow\">\n                          AP Photo/Refugio Ruiz\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Earth\'s atmosphere protects us from the harshest forms of radiation. But on Mars, where the atmosphere is over 100 times thinner than on Earth, cosmic radiation can bombard the surface.</p><p>The level of radiation that hits Mars, \"would fry anything on the surface,\" Coates said.</p><p>Cosmic radiation can cause cancer, harm the nervous and cardiovascular systems, and cause protective brain membranes to leak, Seidler wrote for <a data-analytics-product-module=\"body_link\" href=\"https://theconversation.com/spending-time-in-space-can-harm-the-human-body-but-scientists-are-working-to-mitigate-these-risks-before-sending-people-to-mars-210761\" rel=\"noopener nofollow\" target=\"_blank\">The Conversation</a>.</p><p>Studies of prolonged radiation exposure — like what humans would experience during a deep space trip to Mars — on mice <a data-analytics-product-module=\"body_link\" href=\"https://www.science.org/doi/10.1126/sciadv.abg6702#:~:text=Exposure%20to%20galactic%20cosmic%20radiation,learning%2C%20whereas%20females%20did%20not.\" rel=\"noopener nofollow\" target=\"_blank\">have demonstrated that the cosmic rays</a> can cause signs of higher anxiety, decreased social behavior, and worse memory.</p><p>To avoid radiation damage, terraforming would have to become a reality or people would need to live <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-cabin-mars-year-weird-library-psychological-horror-2023-6\" rel=\"\">underground full-time</a> — not ideal for folks used to the open air and freedom of Earth, Coates said.</p><p>He said that the current visions of Mars, with plants growing within beautiful open colonies, are, \"very you know, romanticized.\" The reality of life on the red planet would likely be a lot dustier and bleaker than folks may think.</p><h2>Problem 5: The lower gravity could also mess with the human body</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"Diagrams of the effect of space radiation on the bodies of female and male astronauts.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6511bd0a59fd710019f001fa&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:1041,&quot;aspectRatioH&quot;:804}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A NASA diagram showing the effects of space on male and female astronauts. Some went away when they were back on Earth, while others persisted.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          <a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/hrp/images\" rel=\"\">\n                          NASA\n                          </a>\n                          </span>\n                              </span>\n                          </figure><p>Another concern Seidler cited that we cannot escape — and that <a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/directorates/smd/space-life-physical-sciences-research-applications-division/human-research-program/5-hazards-of-human-spaceflight/#:~:text=On%20Mars%2C%20astronauts%20would%20need,explorers%20will%20experience%20total%20weightlessness.\" rel=\"noopener\" target=\"_blank\">NASA has specifically listed</a> as a problem — is lower gravity, which can affect our circulatory system, brain, and balance system.</p><p>Humans evolved to move fluids like blood and water around our body against gravity, Seidler explained. Since Mars has <a data-analytics-product-module=\"body_link\" href=\"https://mars.nasa.gov/files/resources/Planet-Mars-Quick-Facts_Mars-nasa-gov.pdf\" rel=\"noopener\" target=\"_blank\">62.5% less gravity than Earth</a>, our bodies would have to change the way they move fluid around.</p><p>In the astronauts she\'s observed so far, Seidler said bodily fluids tend to flow toward the head and upper body, causing the brain to sit <a data-analytics-product-module=\"body_link\" href=\"https://www.sciencedirect.com/science/article/abs/pii/S0149763420306539?via%3Dihub\" rel=\"noopener nofollow\" target=\"_blank\">higher in the skull</a>. This can also cause the back of astronauts <a data-analytics-product-module=\"body_link\" href=\"https://bjo.bmj.com/content/107/7/895\" rel=\"noopener nofollow\" target=\"_blank\">eyes to flatten</a>, which can impact their vision.</p><p>Many of these symptoms subside when people return to Earth. But what happens if they never return?</p><h2>Problem 6: The mental health toll could be huge</h2><p>Finally, scientists have expressed concern over how long-haul space travel may affect people\'s mental health.</p><p>For previous space missions, NASA has relied on a carefully built team dynamic to support mental health, Seidler said.</p><p>But Musk has said he wants the Martian government to be <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk-government-mars-colony-direct-democracy-no-representatives-shorter-laws-2021-12\" rel=\"\">a direct democracy</a>.</p><p>Having a colony in space without a specific hierarchical structure could be challenging for people. \"You might imagine a Mars colony without very <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-announced-astronauts-for-artemis-moon-missions-2020-12\" rel=\"\">specific team assignments</a> that people might struggle with this,\" Seidler said.</p><p>Despite these limitations, Seidler, a self-described optimist, said that the science happening right now to mitigate some of these health concerns is promising. This includes using medication to offset <a data-analytics-product-module=\"body_link\" href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5937128/\" rel=\"noopener\" target=\"_blank\">radiation sickness</a>, <a data-analytics-product-module=\"body_link\" href=\"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8747021/\" rel=\"noopener\" target=\"_blank\">supplements</a> to keep bones healthy in low gravity, <a data-analytics-product-module=\"body_link\" href=\"https://www.nasa.gov/missions/station/cardiovascular-health-in-microgravity/\" rel=\"noopener\" target=\"_blank\">suits to help</a> astronauts with blood flow, and more.</p><h2>Other moons could be more habitable, but Earth\'s moon is probably the most realistic to colonize sooner</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"Europa\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/651da42b42ecf94db477e94c&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:673,&quot;aspectRatioH&quot;:336}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  A photo of Jupiter\'s moon Europa, which could harbor life.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          NASA/JPL-Caltech/SETI Institute\n                          \n                          </span>\n                              </span>\n                          </figure><p>There are other potentially habitable worlds within our cosmic neighborhood, like Saturn\'s moons <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/enceladus-habitable-ocean-age-millions-billions-years-2017-11\" rel=\"\">Enceladus</a> or <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-dragonfly-space-drone-titan-saturn-moon-mission-2019-6\" rel=\"\">Titan</a>, or Jupiter\'s moon <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/types-of-alien-life-on-europa-2015-2\" rel=\"\">Europa</a>.</p><p>But those worlds are hundreds of millions of miles farther than Mars, and getting to Mars is already hard enough.</p><p>Plus there\'s one world a lot closer than Mars.</p><p>Some of the same reasons Musk wants to go to Mars — to use it as a place for industry, as a safe haven from a doomed Earth, as an outpost for exploration — are also possible on the moon, Coates said.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"An artist\'s rendering shows a starship landing near a moon colony.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6511be5de2c0220019ef504e&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:1999,&quot;aspectRatioH&quot;:999}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  An artist\'s rendering shows a Starship landing on the moon in the future.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          SpaceX\n                          \n                          </span>\n                              </span>\n                          </figure><p>In fact, one of the other billionaires making his vie for space, Jeff Bezos, has <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/amazon-ceo-jeff-bezos-colonize-moon-2019-6\" rel=\"\">narrowed in on moon colonies</a> as the <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/gaping-holes-elon-musk-and-jeff-bezos-space-plans-2019-7\" rel=\"\">starting point</a> for his space conquest.</p><p>Plus, settling the moon would cut costs. <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/elon-musk-mars-trip-cramped-difficult-hard-work-2022-4\" rel=\"\">Musk estimated</a> in 2019 that colonizing Mars would cost between $100 billion to $10 trillion.</p><p>To compare, developing a lunar base would cost $35 billion, according to a 2009 analysis from the <a data-analytics-product-module=\"body_link\" href=\"https://www.csis.org/analysis/costs-international-lunar-base\" rel=\"noopener nofollow\" target=\"_blank\">Center for Strategic and International Studies</a>. In today\'s dollars that amounts to $50 billion — half the cost of Musk\'s lower estimate.</p><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"A footstep left behind by an astronaut\'s boot on the regolith on the moon.\" data-content-type=\"image/png\" data-srcs=\"{&quot;https://i.insider.com/651da4832ce014759e74d127&quot;:{&quot;contentType&quot;:&quot;image/png&quot;,&quot;aspectRatioW&quot;:2000,&quot;aspectRatioH&quot;:1000}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  An astronaut\'s footstep is seen on the surface of the moon.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          NASA photo AS11-40-5877.\n                          \n                          </span>\n                              </span>\n                          </figure><p>The moon is especially intriguing when you consider it has reserves of <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/nasa-scientist-microbial-life-hiding-on-moon-south-pole-2023-6\" rel=\"\">ice water at its south pole</a> that could be used to produce breathable oxygen and rocket fuel, Coates said.</p><p>Jakosky said that right now, trying to colonize any planet probably isn\'t viable, but he does see a future where these colonies may be possible, but just doesn\'t think it\'s necessary yet.</p><p>\"The reality is when it becomes worth doing, somebody\'s going to do it,\" he said. \"You know, if it becomes financially advantageous to put a call into there and start mining Mars, it\'ll happen.\"</p><h2>But, if everything falls into place ...</h2><figure data-e2e-name=\"image-figure-image\" data-media-container=\"image\" data-type=\"img\" itemscope=\"\" itemtype=\"https://schema.org/ImageObject\">\n                          \n                          \n                          \n                            <p><img alt=\"An artist\'s impression shows an astronaut kneeling down on Mars as a rocket is shown in the background. The landscape is barren and dusty.\" data-content-type=\"image/jpeg\" data-srcs=\"{&quot;https://i.insider.com/6479bf622a124c0019e17b40&quot;:{&quot;contentType&quot;:&quot;image/jpeg&quot;,&quot;aspectRatioW&quot;:2448,&quot;aspectRatioH&quot;:1224}}\" itemprop=\"contentUrl\" src=\"data:image/svg+xml,%3C%3Fxml version=\'1.0\' encoding=\'UTF-8\'%3F%3E%3Csvg xmlns=\'http://www.w3.org/2000/svg\' width=\'1\' height=\'1\'/%3E\"></img>\n                        </p>\n                          \n                          <span>\n                                <figcaption data-e2e-name=\"image-caption\">\n                                  An artist\'s impression of what an astronaut might look like on Mars.\n                                </figcaption>\n                                \n                          <span data-e2e-name=\"image-source\" itemprop=\"creditText\">\n                          \n                          peepo/Getty Images\n                          \n                          </span>\n                              </span>\n                          </figure><p>There\'s still a lot of support out there for Mars as an eventual target. Buzz Aldrin, the second man to set foot on the moon, told Insider in 2018 that it should be <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/buzz-aldrin-moon-should-be-launch-pad-for-mars-2018-6\" rel=\"\">humanity\'s goal to settle Mars</a>.</p><p>\"I\'m talking about Mars for permanence,\" he said. Establishing a colony on another planet would be a feat that could help <a data-analytics-product-module=\"body_link\" href=\"https://www.businessinsider.com/buzz-aldrin-mars-plan-2016-4\" rel=\"\">unite humans across the world</a> with a common goal — survival.</p><p>Some scientists are more aligned with Musk\'s plans for terraforming. Chris McKay, a senior scientist at NASA\'s Ames Research Center, <a data-analytics-product-module=\"body_link\" href=\"https://www.youtube.com/watch?v=ff1Z9ueoYGs\" rel=\" nofollow\">said in a 2021 lecture</a> that the timescale for terraforming Mars within the next century is feasible, but there are still questions about the availability of other natural resources like CO2.</p><p>Even the scientists with concerns about Musk\'s vision didn\'t say we should ignore Mars. \"If you are going to pick a place to go, Mars is probably the place,\" Edwards said.</p><p>But they said that proceeding cautiously, rather than immediately trying to turn it into a second Earth, is the best path forward.</p><p>And even if a Mars settlement isn\'t going to be realistic in the near future, that\'s not necessarily a bad thing, Edwards said. The idea could still be inspiring.</p><p>\"It\'s cool to dream, right?\"</p>\n                      </div>\n                    \n                    </div>', 'SpaceX founder Elon Musk said he plans to have a million people on Mars by 2050. Scientists say that plan is admirable, but not realistic.', 'https://i.insider.com/651db059617692f0d03f4065?width=1200&format=jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
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INSERT INTO `tbl_article` (`id`, `arttitle`, `artcontent`, `artshortcontent`, `artimg`, `artwebdomain`, `artcat`, `artcatname`, `artcampid`, `arttype`, `artvideoid`, `artytlang`, `artdate`, `uid`, `spintextflag`, `langtransflag`, `artinbuildnewskeyword`, `artnewstype`, `artnewskeyword`) VALUES
(149, 'Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales', '<div id=\"blog-page-read-time\">\n      \n        \n      \n      \n      \n\n      <div>\n          \n          <p><span data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" id=\"hs_cos_wrapper_post_body\"><p>In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway?</p><p><img alt=\"temptation bundling in action as woman holds packages that she bought online\" height=\"400\" sizes=\"(max-width: 595px) 100vw, 595px\" src=\"https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=595&amp;height=400&amp;name=temptation-bundling.webp\" srcset=\"https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=298&amp;height=200&amp;name=temptation-bundling.webp 298w, https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=595&amp;height=400&amp;name=temptation-bundling.webp 595w, https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=893&amp;height=600&amp;name=temptation-bundling.webp 893w, https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=1190&amp;height=800&amp;name=temptation-bundling.webp 1190w, https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=1488&amp;height=1000&amp;name=temptation-bundling.webp 1488w, https://blog.hubspot.com/hs-fs/hubfs/temptation-bundling.webp?width=1785&amp;height=1200&amp;name=temptation-bundling.webp 1785w\" width=\"595\"></img></p>\n<p>Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then?</p>\n\n<p>The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben &amp; Jerry’s and shopping marathons.</p>\n<p>So, how can you get around this part of human nature and successfully market your products and services?</p>\n<p><em>Temptation bundling.</em></p>\n<p><span id=\"hs-cta-wrapper-3e610c7b-0d6d-4cdd-8964-b7ac83e4bf64\"><span id=\"hs-cta-3e610c7b-0d6d-4cdd-8964-b7ac83e4bf64\"><a href=\"https://cta-redirect.hubspot.com/cta/redirect/53/3e610c7b-0d6d-4cdd-8964-b7ac83e4bf64\" rel=\"noopener\" target=\"_blank\"><img alt=\"Download Now: Ecommerce Marketing Plan Template\" height=\"60\" id=\"hs-cta-img-3e610c7b-0d6d-4cdd-8964-b7ac83e4bf64\" src=\"https://no-cache.hubspot.com/cta/default/53/3e610c7b-0d6d-4cdd-8964-b7ac83e4bf64.png\" width=\"482\"></img></a></span></span></p>\n<p>What is temptation bundling, you ask? Let’s dive deep into the world of temptation bundling — its essence, how businesses apply it, and the magic it can sprinkle over the ecommerce scene.</p>\n<p><strong>Table of Contents </strong></p>\n<ul>\n<li aria-level=\"1\"><a href=\"#what-is\" rel=\"noopener\">What is temptation bundling?</a></li>\n<li aria-level=\"1\"><a href=\"#desire-action\" rel=\"noopener\">Temptation Bundling: Desire and Action</a></li>\n<li aria-level=\"1\"><a href=\"#ecommerce\" rel=\"noopener\">Temptation Bundling for Ecommerce Businesses</a></li>\n<li aria-level=\"1\"><a href=\"#putting\" rel=\"noopener\">Putting Temptation Bundling to Work</a></li>\n</ul>\n<a data-hs-anchor=\"true\" id=\"what-is\"></a>\n<div>\n    <div>\n      <h2>What is temptation bundling?</h2>\n      <p>Temptation bundling refers to the practice of pairing a more enjoyable activity with a less desirable task you may be tempted to avoid. The purpose of temptation bundling is to make the less enticing task more appealing by associating it with something enjoyable.</p>\n    </div>\n  </div>\n\n<p>Temptation bundling has been making waves lately. It\'s like the secret weapon for savvy ecommerce entrepreneurs who get it and know how to weave it into their business fabric.</p>\n<p>And let me tell you. It‘s a serious game-changer. It’s all about crafting the right customer incentives, leading to more conversions and happier shoppers.</p>\n<a data-hs-anchor=\"true\" id=\"desire-action\"></a>\n<h2>Temptation Bundling: Desire and Action</h2>\n<p>So, what happens when you pair a delightful experience with a must-do chore? Well, we suddenly find ourselves more eager to tackle those not-so-fun tasks.</p>\n<p>This concept brilliantly taps into our love for instant rewards, nudging us with our inner drive to reach a desired goal. Brilliant, isn\'t it?</p>\n<p>A study showed that people were willing to pay researchers to take away their e-readers, only to give them back when they use the treadmill or the elliptical machine while working out at the gym.</p>\n<p>In other words, they’ll pay extra for what they want if it gets them through the stuff they don’t. The good pairs with the not so good, and consumers will suffer because they want their reward.</p>\n<p>People know they need the things they don’t want to buy — those gym memberships, diet supplements, financial assistance, etc.</p>\n<p>We know we must help clean up the environment, donate to worthy causes, and about a million other things we put off daily. If your business pays more attention to these things, you can put temptation bundling to work.</p>\n<a data-hs-anchor=\"true\" id=\"ecommerce\"></a>\n<h2>Temptation Bundling for Ecommerce Businesses</h2>\n<p>Incorporating temptation bundling into your ecommerce business can significantly impact consumer behavior and drive sales. Below are some effective strategies to leverage temptation bundling and maximize its benefits.</p>\n<p><img loading=\"lazy\" src=\"https://blog.hubspot.com/hubfs/steps-1.webp\" title=\"\"></img></p>\n<h3>1. Understand your target audience.</h3>\n<p>Conduct thorough research to identify your target audience’s preferences, desires, and pain points. This valuable knowledge will help you create bundles that align with their needs and aspirations.</p>\n<h3>2. Create irresistible bundles.</h3>\n<p>Craft bundles that combine products or services that complement each other, offering enhanced value and an irresistible proposition.</p>\n<p>Consider incorporating desirable elements such as exclusive discounts, limited-time offers, or freebies to amplify the allure.</p>\n<h3>3. Personalize the bundles.</h3>\n<p>Tailor temptation bundles to cater to individual customer preferences. Use data-driven insights to understand customer behavior and purchase history, allowing you to curate personalized offers that maximize appeal.</p>\n<h3>4. Consider your request.</h3>\n<p>Simplify the purchasing journey for customers by making the bundled products easily accessible and communicating the benefits. A seamless and intuitive shopping experience increases the likelihood of conversion.</p>\n<h3>5. Encourage feedback and reviews.</h3>\n<p>Actively seek customer feedback and encourage them to leave reviews for the temptation bundles they have purchased. Positive reviews and testimonials can strengthen the appeal of the bundles and build trust with potential customers.</p>\n<h3>6. Continuously experiment and optimize.</h3>\n<p>Take the time to test bundle combinations, pricing strategies, and promotional tactics to identify what resonates most effectively with your target audience.</p>\n<p>Then, monitor the performance of your temptation bundles and make data-driven adjustments to optimize their effectiveness.</p>\n<p>Remember, implementing temptation bundling in your ecommerce business requires a profound understanding of your customers’ motivations.</p>\n<p>You can enhance customer engagement and drive sales by creating attractive bundles, personalizing offers, and optimizing based on feedback.</p>\n<a data-hs-anchor=\"true\" id=\"putting\"></a>\n<h2>Putting Temptation Bundling to Work</h2>\n<p>As the tactic sounds, temptation bundling means you pair the thing buyers try to avoid with something they want. That makes those buyers more likely to leap.</p>\n<p>There are many methods, so consider how to perform temptation bundling before you begin your campaign carefully.</p>\n<p>While you want to entice your buyers, you don’t want to cancel out the benefits of your products. That means the earlier allusion to Ben &amp; Jerry’s is moot if you’re selling fitness services.</p>\n<p>AirPods could be just the right companion for your new gym membership.</p>\n<p>Imagine this — you‘re on the treadmill, jogging away, and with your AirPods in, you’ve got your favorite tunes spurring you on. That‘s the kind of enticing deal that’ll have people lining up, wallets ready.</p>\n<p>Let’s turn to Equinox in the real world. Buying a gym membership feels difficult for many. Memberships include free access to a personal trainer and unlimited access to classes like barre and pilates.</p>\n<p>Even if you hate filling out paperwork, the offer of these free perks may push some buyers over the edge.</p>\n<p><img loading=\"lazy\" src=\"https://blog.hubspot.com/hubfs/equinox.webp\" title=\"\"></img></p>\n<p><a href=\"https://www.equinox.com/memberbenefits\" rel=\"noopener\" target=\"_blank\"><em>Image Source</em></a></p>\n<p>Consider the products or services that pair perfectly with your selling items. You’ll find a match that will help to boost your sales and get your buyers moving down the right road.</p>\n<p>Whether you make the pairing permanent or run a special promotion is up to you. You can create beautiful partnerships with other brands and support each other’s endeavors, paving the way for a stronger bond with your customers.</p>\n<h2>Wrapping Up</h2>\n<p>Temptation bundling combines fun activities with necessary tasks, motivating people to do them.</p>\n<p>In order to implement it successfully, businesses should research their target audience, create appealing bundles, personalize offers, get customer feedback, and experiment.</p>\n<p>Strategic alliances and careful pairing can boost sales. Ecommerce success is driven by temptation bundling, which drives customer engagement and conversions.</p>\n<p><span id=\"hs-cta-wrapper-5ed6540c-08c2-41b7-9ae8-14623762306a\"><span id=\"hs-cta-5ed6540c-08c2-41b7-9ae8-14623762306a\"><a href=\"https://cta-redirect.hubspot.com/cta/redirect/53/5ed6540c-08c2-41b7-9ae8-14623762306a\" rel=\"noopener\" target=\"_blank\"><img alt=\"ecommerce planning template\" height=\"245\" id=\"hs-cta-img-5ed6540c-08c2-41b7-9ae8-14623762306a\" src=\"https://no-cache.hubspot.com/cta/default/53/5ed6540c-08c2-41b7-9ae8-14623762306a.png\" width=\"700\"></img></a></span></span></p></span>\n          \n          </p>\n          &#xD;\n&#xD;\n&#xD;\n&#xD;\n&#xD;\n&#xD;\n&#xD;\n  &#xD;\n&#xD;\n  &#xD;\n  &#xD;\n&#xD;\n  &#xD;\n    &#xD;\n  &#xD;\n&#xD;\n&#xD;\n&#xD;\n  &#xD;\n\n          \n            \n          \n        </div>\n\n    </div>', 'In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? \nMaybe you sell gym memberships. Perhaps you provide tax services or software…', 'https://blog.hubspot.com/hubfs/temptation-bundling.webp#keepProtocol', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(150, 'Capitalism Has Plans for Menopause', '<article><header data-event-module=\"hero\"><div><div><p>Feminists made the subject speakable. Now influencers and corporations are moving in.</p></div><div><figure><div><picture><img alt=\"A graphic illustration of an ancient statue of a woman overlaid with green and orange fans and tiny butterflies\" height=\"810\" sizes=\"(min-width: 1440px) 656px, (min-width:1024px) calc(50vw - 64px), (min-width: 768px) calc(50vw - 48px), (min-width: 375px) calc(100vw - 103px), (min-width: 320px) calc(100vw - 64px), calc(100vw - 48px)\" src=\"https://cdn.theatlantic.com/thumbor/wHBk0FNH1yOWqh5GA-s1xSYyi-I=/0x244:4129x5405/648x810/media/img/2023/10/25/1/original.jpg\" srcset=\"https://cdn.theatlantic.com/thumbor/a20zzACcIM1cBeZjor5cEH9PvD4=/0x244:4129x5405/296x370/media/img/2023/10/25/1/original.jpg 296w, https://cdn.theatlantic.com/thumbor/74q8Ns5og2CJQzSrW8OjNlLcQzg=/0x244:4129x5405/311x389/media/img/2023/10/25/1/original.jpg 311w, https://cdn.theatlantic.com/thumbor/x5CqeHJjDNxSzHNtytZgobmvcEI=/0x244:4129x5405/592x740/media/img/2023/10/25/1/original.jpg 592w, https://cdn.theatlantic.com/thumbor/BuN5nHoJwt80f8rochyfbMC1b1E=/0x244:4129x5405/622x778/media/img/2023/10/25/1/original.jpg 622w, https://cdn.theatlantic.com/thumbor/c8dckozP5I_go2Dfy0vbrwN95fE=/0x244:4129x5405/665x831/media/img/2023/10/25/1/original.jpg 665w, https://cdn.theatlantic.com/thumbor/xIondyNl1xpCndbPz3wpNnb_VXU=/0x244:4129x5405/960x1200/media/img/2023/10/25/1/original.jpg 960w, https://cdn.theatlantic.com/thumbor/wsyT7qmEAllI_XYnVP3LTNPVA1w=/0x244:4129x5405/1330x1663/media/img/2023/10/25/1/original.jpg 1330w\" width=\"648\"></img></picture></div><figcaption>Illustration by Virginia Echeverria</figcaption></figure></div></div><gpt-ad format=\"injector\" sizes-at-0=\"mobile-wide\" sizes-at-976=\"desktop-wide\" targeting-pos=\"injector-article-start\"></gpt-ad></header><section data-event-module=\"article body\"><p>How did you celebrate World Menopause Day, on October 18? I spent it wading through emails and posts from what I can describe only as “menopause influencers.â€ The British broadcaster Mariella Frostrup wanted to <a data-event-element=\"inline link\" href=\"https://www.independent.co.uk/life-style/health-and-families/mariella-frostrup-tampax-times-radio-everest-b2431617.html\">talk</a> about urinary incontinence. On LinkedIn, senior female executives posted about hot flashes and fuzzy brains, and an executive coach who identifies herself as the “Founder &amp; CEO at Life Begins at Menopause™â€ <a data-event-element=\"inline link\" href=\"https://www.linkedin.com/in/stefanie-daniels-nt-dipcnm-57913147/\">announced</a> that she was “proud to be waving the flag.â€ In March, the British government <a data-event-element=\"inline link\" href=\"https://www.gov.uk/government/news/government-appoints-first-menopause-employment-champion-to-improve-workplace-support\">appointed</a> a “menopause employment champion,â€ and last year, a book called <a data-event-element=\"inline link\" href=\"https://tertulia.com/book/menopausing-the-positive-roadmap-to-your-second-spring-davina-mccall/9780008517786?affiliate_id=atl-347\"><em>Menopausing</em></a> became a best seller. Over at <em>The</em> <em>New York Times</em>, the advice columnist Philip Galanes recently <a data-event-element=\"inline link\" href=\"https://www.nytimes.com/2023/10/11/style/perimenopause-symptoms-disclosure.html\">heard</a> from a woman whose male colleagues refused to believe that her verbal slips were the result of hormonal shifts.</p><p>These attempts to Make Menopause Happen are largely positive; the subject has always been taboo, because it is that lethal combination of having to do with women’s bodies (ugh) and with aging (ugh). Everyone who starts having periods will one day stop having them, and that transition involves a drastic change in hormone levels that can <a data-event-element=\"inline link\" href=\"https://www.nhsinform.scot/healthy-living/womens-health/later-years-around-50-years-and-over/menopause-and-post-menopause-health/signs-and-symptoms-of-menopause/\">affect</a> the entire body: night sweats, tinnitus, joint stiffness, hair loss, heart palpitations, brain fog. Managing these symptoms alongside unexpected—and unexpectedly heavy—periods is a huge challenge for working women. Like pregnancy, menopause is not an illness. But that doesn’t mean it is easy, so good employers should make accommodations for it.</p><p>What concerns me is the likely outcome of all the recent awareness raising: stealth marketing in lieu of actual help. Capitalism has gotten its hooks into menopause and wants to shake it until money falls out. To take one example: Is Gwyneth Paltrow selling menopause supplements that have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease? You bet your <a data-event-element=\"inline link\" href=\"https://goop.com/goop-wellness-madame-ovary/p/\">Madame Ovary pills</a> she is!</p><p data-event-element=\"injected link\" data-event-position=\"1\" data-view-action=\"view link - injected link - item 1\" id=\"injected-recirculation-link-0\"><a href=\"https://www.theatlantic.com/magazine/archive/2019/10/the-secret-power-of-menopause/596662/\">From the October 2019 issue: The secret power of menopause</a></p><p>In reality, scientists don’t know enough about what the symptoms of menopause are, or the best way to treat them: Hormone-replacement therapy (HRT) was welcomed, and then demonized—for its <a data-event-element=\"inline link\" href=\"https://www.cancerresearchuk.org/about-cancer/causes-of-cancer/hormones-and-cancer/does-hormone-replacement-therapy-increase-cancer-risk\">association</a> with higher rates of breast cancer—and is now inching back into favor again. A more open discussion of the subject benefits the millions of women who have been disbelieved by their doctors or bosses. “Imagine that some significant portion of the male population started regularly waking in the middle of the night drenched in sweat, a problem that endured for several years,â€ Susan Dominus of <em>The New York Times</em> <a data-event-element=\"inline link\" href=\"https://www.nytimes.com/2023/02/01/magazine/menopause-hot-flashes-hormone-therapy.html\">wrote earlier this year</a>, also mentioning memory lapses, painful sex, and exhaustion. “Imagine that many of their doctors had received little to no training on how to manage these symptoms—and when the subject arose, sometimes reassured their patients that this process was natural, as if that should be consolation enough.â€ In the use of that weasel word <em>natural</em>, you can find an echo of traditional discussions around childbirth: The female body is beset by painful, mysterious tides, reflecting women’s subordinate position in the world, and that’s just how it is.</p><p data-event-element=\"injected link\" data-event-position=\"2\" data-view-action=\"view link - injected link - item 2\" id=\"injected-recirculation-link-1\"><a href=\"https://www.theatlantic.com/family/archive/2022/08/childbirth-pain-epidural-trade-offs/671113/\">Read: The pain that is unlike all other pain</a></p><p>The dismissal of “women’s problemsâ€ by doctors has preoccupied feminists for decades, as have the stereotypes used to diminish women because of their biology. Alongside its focus on employment and sexual violence, the second wave of feminism aimed to make women more visible by noticing their absence, writing them back into history, and celebrating their achievements. Subsequent generations of feminists have observed the particular prejudice against older women, an “active ignoringâ€ that “is not the same as the end of objectification,â€ as the British author Victoria Smith writes in the recent book <a data-event-element=\"inline link\" href=\"https://tertulia.com/book/hags-the-demonisation-of-middle-aged-women-victoria-smith/9780349726960?affiliate_id=atl-347\"><em>Hags: The Demonisation of Middle-Aged Women</em></a>: “You are still an object; you’ve just changed in status from painting or sculpture, to say, hat stand.â€ This strikes many women as especially unfair, as a series of events—their children growing older, perhaps, or more seniority at work, or just the general DGAF-ness of middle age—leaves them feeling that they have more to say, if only anyone would listen. “Autumn can be long, golden, milder and warmer than summer, and is the most productive season of the year,â€ Germaine Greer <a data-event-element=\"inline link\" href=\"https://www.nytimes.com/1992/10/11/books/the-transit-of-woman.html\">wrote</a> in her 1991 book, <em>The Change: Women, Aging, and the Menopause</em>. But even a feminist as titanic as Greer had no luck rebranding menopause. She suggested the word <em>climacteric</em>, from the Greek for “critical event,â€ but it never caught on—possibly because she also declared that the climacteric was “the entry into the antechamber of death.â€</p><p>Where Greer failed, though, a thousand HR consultants and career coaches are now determined to succeed. The cold economic argument is that we are <a data-event-element=\"inline link\" href=\"https://publications.parliament.uk/pa/cm5803/cmselect/cmwomeq/91/report.html#heading-2\">losing women</a> from the workforce, and measures as simple as opening the office windows can provide some relief. (A <a data-event-element=\"inline link\" href=\"https://www.bloomberg.com/news/articles/2023-10-24/menopause-benefits-are-latest-corporate-perk-at-microsoft-abercrombie-and-nba?sref=BGQFqz7X\">small but growing number</a> of companies are offering paid time off for women experiencing symptoms.) That corporate officers, rather than feminist authors, are beginning to dominate the discussion doesn’t surprise me. Linking biology to womanhood seems problematic to some progressives, because not everyone who menstruates identifies as a woman. Also, menopause involves older women, and <em>everyone </em>knows they are witches—sorry, <a data-event-element=\"inline link\" href=\"https://www.theatlantic.com/international/archive/2020/08/karen-meme-coronavirus/615355/\">Karens</a>. So student feminists are unlikely to take up the cause of their midlife sisters. Menopause is tough to make edgy. Beyoncé, who has been known to perform in front of a screen bearing the word <span>FEMINIST</span>, will probably not appear in front of a <a data-event-element=\"inline link\" href=\"https://ew.com/article/2016/08/28/vmas-beyonce-feminist-symbol/\">glowing banner</a> that reads <span>SWEATY AND TIRED</span>.</p><p>Outside the intersectional left, meanwhile, initiatives such as “<a data-event-element=\"inline link\" href=\"https://theconversation.com/how-to-design-menopause-leave-policies-that-really-support-women-in-the-workplace-209282\">menopause leave</a>,â€ or adding menopause to the list of protected characteristics covered by employment legislation, have been slow to gain purchase, despite recent progress. Why? Because this is a demand for <a data-event-element=\"inline link\" href=\"https://onlinepublichealth.gwu.edu/resources/equity-vs-equality/\"><em>equity</em></a> rather than equality. Women are not asking to be treated the same as men, as they did in getting the vote or entering professions. In this case, they want special treatment.</p><p data-event-element=\"injected link\" data-event-position=\"3\" data-view-action=\"view link - injected link - item 3\" id=\"injected-recirculation-link-2\"><a href=\"https://www.theatlantic.com/health/archive/2019/11/menopause-alzheimers/601642/\">Read: What menopause does to women’s brains</a></p><p>For that reason, if the ideas of menopause leave or accommodations gain currency, expect the promotion of “male menopauseâ€ or “andropauseâ€ to drill into this new seam of sympathy. (As Britain’s National Health Service guidance <a data-event-element=\"inline link\" href=\"https://www.nhs.uk/conditions/male-menopause/\">explains</a>, the male reduction in testosterone is much slower and steadier than menopause, although it can still cause symptoms such as mood swings and muscle loss.) Others object to menopause activism as the pathologization of human aging in the service of marketing. After a high-profile menopause documentary aired in the U.K. last year, <a data-event-element=\"inline link\" href=\"https://www.theguardian.com/society/2022/apr/26/manufacturers-struggle-to-keep-up-with-soaring-demand-for-hrt\">demand</a> for HRT soared, for example, and finding trustworthy advice on the long-term safety of hormone treatments is complicated by the <a data-event-element=\"inline link\" href=\"https://www.bloomberg.com/press-releases/2022-07-13/hormone-replacement-therapy-market-worth-35-79-billion-by-2030-grand-view-research-inc\">multibillion-dollar profits</a> involved. Mariella Frostrup’s campaign to talk about bladder leakage was sponsored by Always Discreet, a brand of incontinence underwear—and therefore a company with a direct financial interest in women <em>not</em> doing the pelvic-floor exercises that Frostrup recommended. Call me a cynic, but for every Kegel a woman does, a sanitary pad loses its wings.</p><p>But this is exactly why feminists need to keep writing and thinking independently about menopause, and not hand it over to the marketeers of World Menopause Day. We need the awkward questions they can ask and the independent conclusions they can draw. If the past few years have <a data-event-element=\"inline link\" href=\"https://www.theatlantic.com/international/archive/2020/07/cancel-culture-and-problem-woke-capitalism/614086/\">taught me </a>anything, it’s that outsourcing activism to corporations tends to benefit the corporations more than the cause. What women need is more Jen Gunter—a medical doctor and author of <a data-event-element=\"inline link\" href=\"https://tertulia.com/book/the-menopause-manifesto-own-your-health-with-facts-and-feminism-jen-gunter/9780806540665\"><em>The Menopause Manifesto</em></a>—and less Gwyneth Paltrow.</p><p>“It is quite impossible to explain to younger women that this new invisibility, like calm and indifference, is a desirable condition,â€ Greer wrote in <em>The Change</em>. She didn’t stay invisible, did she? And neither should any other woman. Resist the lure of Big Menopause. Talk about the climacteric on your own terms.</p></section><gpt-ad format=\"injector\" sizes-at-0=\"mobile-wide,native,house\" sizes-at-976=\"desktop-wide,native,house\" targeting-pos=\"injector-most-popular\"></gpt-ad></article>', 'Feminists made the subject speakable. Now influencers and corporations are moving in.', 'https://cdn.theatlantic.com/thumbor/wHBk0FNH1yOWqh5GA-s1xSYyi-I=/0x244:4129x5405/648x810/media/img/2023/10/25/1/original.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(151, 'The Protestant Sleep Ethic', '<article><header data-event-module=\"hero\"><div class=\"\"><div><p>A recent memoir considers how much we concede when we regard rest as a call to judgment.</p></div><div><figure><div><picture><img alt=\"Rumpled sheets and pillows on a bed\" height=\"540\" sizes=\"(min-width: 976px) 976px, 100vw\" src=\"https://cdn.theatlantic.com/thumbor/Fu3AK5sNR9n4N9TQxyqYUPPLt7A=/0x0:4000x2250/960x540/media/img/mt/2023/10/buying_sleep/original.jpg\" srcset=\"https://cdn.theatlantic.com/thumbor/MJ8F_NCs9sKciFpOdL5rbb3Ol-s=/0x0:4000x2250/750x422/media/img/mt/2023/10/buying_sleep/original.jpg 750w, https://cdn.theatlantic.com/thumbor/GNn3KpYtyddtIY_AeZTSEESI3_c=/0x0:4000x2250/828x466/media/img/mt/2023/10/buying_sleep/original.jpg 828w, https://cdn.theatlantic.com/thumbor/Fu3AK5sNR9n4N9TQxyqYUPPLt7A=/0x0:4000x2250/960x540/media/img/mt/2023/10/buying_sleep/original.jpg 960w, https://cdn.theatlantic.com/thumbor/r33zKMe48qJ-YHq86_fBKIceAu4=/0x0:4000x2250/976x549/media/img/mt/2023/10/buying_sleep/original.jpg 976w, https://cdn.theatlantic.com/thumbor/kdrwPeiszR__mtdjqzdmI-iMAC8=/0x0:4000x2250/1952x1098/media/img/mt/2023/10/buying_sleep/original.jpg 1952w\" width=\"960\"></img></picture></div><figcaption>Millennium Images / Gallery Stock</figcaption></figure></div></div><gpt-ad format=\"injector\" sizes-at-0=\"mobile-wide\" sizes-at-976=\"desktop-wide\" targeting-pos=\"injector-article-start\"></gpt-ad></header><section data-event-module=\"article body\"><p><small><i data-stringify-type=\"italic\">This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from </i>The Atlantic<i data-stringify-type=\"italic\">, Monday through Friday. </i><i data-stringify-type=\"italic\"><a data-event-element=\"inline link\" data-sk=\"tooltip_parent\" data-stringify-link=\"https://www.theatlantic.com/newsletters/sign-up/one-story-to-read-today/\" delay=\"150\" href=\"https://www.theatlantic.com/newsletters/sign-up/one-story-to-read-today/\" rel=\"noopener noreferrer\" target=\"_blank\">Sign up for it here.</a></i></small></p><p>Early in the coronavirus pandemic—not long after public-health experts began coining terms such as <a data-event-element=\"inline link\" href=\"https://www.washingtonpost.com/health/sleep-problems-pandemic/2021/05/21/af2b5c2c-b97d-11eb-96b9-e949d5397de9_story.html\"><em>coronasomnia</em></a> to describe one of the side effects of the growing crisis—hotels began embracing a new genre of travel. The “sleep retreatâ€ was novel neither in concept (it sold hotels as places to rest) nor in practice (the promised slumber inducements included plush bedding, meditation aids, and pillow sprays). Its innovation, instead, was in messaging. To sell products that amounted, essentially, to fancy rooms misted with high-end Febreze, the hotels were bringing a new twist to the old idea that health is a luxury good.</p><p>Marketers are cultural critics by other means. Before they can bring new trends to life, they must first be conversant with the ones that are already there. Sleep retreats gained popularity as the pandemic made traditional tourism untenable. But the branding also acknowledged another shift. Sleep, in the American imagination, has typically existed more as an absence than as a presence—life in its photonegative form. That’s in part why the products created to serve it have been relatively straightforward (beds, bedding, tonics and teas)—and why it has resisted some of the alchemy that turns needs into profitable anxiety. The best consumers, as a rule, are the ones who are awake.</p><p>But sleep is not nothing; it is, in some sense, everything. Each day brings new evidence of its effects on people’s mental health, their physical health, their ability to learn, their ability to empathize, their ability to answer the world’s demands—and more reminders of the harm done when the need for rest goes unmet. Good sleep is a radiant privilege, bolstering all else; bad sleep radiates too. In the divide, the market has sensed an opportunity. The whimsically named mattresses, the sleep-tracker watches, the sleep-tracker rings, the “sleep to thisâ€ podcasts, the self-help programs, the white-noise machines, the brown-noise machines, the medications and supplements—one by one, pricey or not, they redefine sleep as a rarefied good. The goal is no longer merely to get rest, the new branding suggests. It is instead to get <em>good</em> rest. And, then, it is to get rest that is ever better—more restorative, more sumptuous, more diligent, more worthy, simply <em>more</em>. Conspicuous consumption, coming for the off-hours: The notion is as predictable as it is absurd. You can win at sleeping, it turns out. You can lose at it too.</p><hr></hr><p>“The world is divided into those who can sleep and those who can’t,â€ Marie Darrieussecq announces in <a data-event-element=\"inline link\" href=\"https://tertulia.com/book/sleepless-a-memoir-of-insomnia-marie-darrieussecq/9781635901771?affiliate_id=atl-347\"><em>Sleepless: A Memoir of Insomnia</em></a>. The line is, like many others in the book, measured hyperbole. Darrieussecq, an accomplished novelist, essayist, psychologist, and critic, is also a veteran of a decades-long struggle against sleeplessness. The book is the story of her loss. First published in France in 2021, and now translated into English by Penny Hueston, <em>Sleepless</em> treats insomnia as a question with no answer, an itch with no salve. Darrieussecq’s account of it is by turns hectic and meandering and erudite and feral: Here is, word by word, the addlement of the endlessly wakeful. As her anxious hours give way to weary years, sleeplessness becomes, for Darrieussecq, an incremental catastrophe. “The insomniac,â€ she writes, “is not so much in dialogue with sleep as with the apocalypse.â€</p><section><div data-view-action=\"view - affiliate module\" data-view-label=\"Sleepless - A Memoir Of Insomnia\"><a data-action=\"click link - affiliate module - book cover\" data-label=\"Sleepless - A Memoir Of Insomnia\" href=\"https://web.tertulia.com/book/9781635901771?affiliate=atl-347\" rel=\"noopener noreferrer\" target=\"_blank\"><picture><img alt=\"\" height=\"120\" loading=\"lazy\" src=\"https://cdn.theatlantic.com/thumbor/Rdu8ez_E9X46vPp1qUIHNikP84k=/0x0:336x500/81x120/media/img/book_reviews/2023/10/11/31PCvdogIiL._SL500_/original.jpg\" srcset=\"https://cdn.theatlantic.com/thumbor/Rdu8ez_E9X46vPp1qUIHNikP84k=/0x0:336x500/81x120/media/img/book_reviews/2023/10/11/31PCvdogIiL._SL500_/original.jpg, https://cdn.theatlantic.com/thumbor/cdSCpkjkzK4N6P99ToMP25w4lZ8=/0x0:336x500/162x240/media/img/book_reviews/2023/10/11/31PCvdogIiL._SL500_/original.jpg 2x\" width=\"81\"></img></picture></a></div></section><p><em>Sleepless</em> is at its most lyrical when it is at its most intimate—a primal scream, rendered in words. The book is most insightful, however, when Darrieussecq does what every failed sleeper must, eventually: fight the exhaustion and return, again, to the waking world. In the second half of the book, Darrieussecq turns her attention outward, exploring sleeplessness as many others experience it—an insomnia whose causes are all too clear. She reads the writings of people who survived concentration camps, places where sleep was enforced in order for the captives, as one memoir put it, “to be more perfect prisoners.â€ She travels to Rwanda, where genocide’s traumas live on, still, in the night. In Calais, France, Darrieussecq witnesses a wakefulness imposed by the state: the forcible eviction of refugees from the encampment known as the Jungle. “The migrants were driven out in their sleep, at their most vulnerable, in the middle of the night,â€ she writes. “I saw their last place of refuge—sleeping bags—soaked in tear gas.â€</p><p>Darrieussecq’s treatment of her own sleeplessness is high-pitched and maximalist; her treatment of others’ is measured, blunt, broad. The discord is eloquent, putting her unrest into chastened relief. Early in the book, Darrieussecq provides a long list of the products and services that have failed to lull her to sleep: weighted blankets, acupuncture, acupressure, tea, yoga, psychoanalysis, machines, meditation, medication, hypnosis. Her interactions with other people’s sleeplessness, though, require her to describe the totalizing exhaustion that comes from having no bed, no home, no protection, no peace. Sleep lends itself to easy allusions—escape, rebirth, death—but in the contrast between her own plush insomnia and the wakefulness of others, Darrieussecq suggests a sharper, and timelier, metaphor. Rest and its deprivation, here, become proxies for inequality.</p><hr></hr><p>Last October, Elon Musk posted a message. “I’ve been up all night trying to think of any possible way to de-escalate this war,â€ he wrote on X, then still known as Twitter. He was talking about Russia’s attacks on Ukraine. He was also talking about himself. The rich man, willing to sacrifice sleep: It’s the stuff of good PR. It’s also the kind of thing Darrieussecq is referring to when, in a moment of wry provocation, she declares, “Insomnia is classier than sleep.â€</p><p>The notion might amuse, and then it might chafe. <em>Classy sleep</em> makes no sense. But it’s also all too accurate. Sleep is, quite straightforwardly, a matter of class: Study after study and testimony after testimony have only provided more evidence of that. Disparities in access to sleep <a data-event-element=\"inline link\" href=\"https://www.theatlantic.com/health/archive/2017/08/the-uneven-health-toll-of-sleep-deprivation/535653/\">worsen</a> <a data-event-element=\"inline link\" href=\"https://www.pbs.org/newshour/health/poor-people-and-people-of-color-get-less-sleep-thats-bad-for-health-and-wealth\">existing</a> inequalities and entrench them ever further. Rest requires time. Rest requires calm. Precarity, financial or any other kind, is a thief of both. What Darrieussecq has done, in considering her own experience of insomnia, is put the social data in the human terms they deserve. Exhaustion hurts. And when it is chronic, as the book’s descriptions remind, it can feel like calamity—and look a lot like cruelty.</p><p>The argument is simple; it reads as radical. American culture, after all, tends to treat sleep less as a matter of morality than as an outlet for haphazard moralism. Getting a lot of sleep is virtuous (<em>wellness</em>, <em>leisure</em>) and also objectionable (<em>self-indulgence</em>, <em>indolence</em>). Getting very little? This may be personally admirable (<em>industriousness</em>, <em>sacrifice</em>, <em>dedication to de-escalating a war</em>) or socially irresponsible (<a data-event-element=\"inline link\" href=\"https://www.cdc.gov/sleep/features/drowsy-driving.html\"><em>drowsy driving</em></a>). TikTokers regularly share the morning routines they’ve developed as a means to getting a jump on the day; these typically involve some blend of exercise (<em>willpower</em>), yoga (<em>spirituality</em>), and waking at 4 or 5 a.m.—treating the early hours as a time to grind when many people are (<em>laziness</em>) still in bed. Other influencers have won likes and views for the tips they’ve offered under the assumption that getting sleep is a principled act of self-care: CBD, <a data-event-element=\"inline link\" href=\"https://health.clevelandclinic.org/mouth-taping/\">mouth tape</a>, the tart-cherry-juice drink that has been branded the “sleepy girl mocktail.â€</p><p>Everyone will have reason, at one point or another, to encourage sleep or fight it: The culture that gave rise to Starbucks is also the one that created Tylenol PM. But the contradictory messages, on the internet as in the world at large, reflect more than the varying demands for sleep. They do broadly what the marketers of luxe sleep are now doing specifically: They treat sleep as one more means of social division. Americans are so accustomed to regarding rest as a call to judgment—as evidence of worthiness, or evidence of failure—that we deliver the verdicts even though we can’t quite decide what we’re judging one another for.</p><p>The approach is classically American: the Protestant ethic, applied to the work of slumber. Now, though, all of that messaging comes with merch. Sleep is going the way of other types of buyable “wellnessâ€ (beauty, thinness, good health in general). Life’s tenderest hours are moving further into an environment where “you get what you deserveâ€ is not a wan aphorism, but a totalizing rationale. More sleep, better sleep, <em>classier </em>sleep—in the process, the need for rest loses ever more of its universality. And sleep inequality, that matter of justice, is cheapened to a matter of branding. In another world, Darrieussecq suggests, sleep might be a tool for empathy, a reminder of how intimately we are bound together in our wakefulness and weariness. But we live in this world. And, here, her book’s bluntest insight is all too true: <em>The world is divided into those who can sleep and those who can’t</em>.</p><div><hr></hr><p>​When you buy a book using a link on this page, we receive a commission. Thank you for supporting <span>The Atlantic.</span></p></div></section><gpt-ad format=\"injector\" sizes-at-0=\"mobile-wide,native,house\" sizes-at-976=\"desktop-wide,native,house\" targeting-pos=\"injector-most-popular\"></gpt-ad></article>', 'A recent memoir considers how much we concede when we regard rest as a call to judgment.', 'https://cdn.theatlantic.com/thumbor/Rdu8ez_E9X46vPp1qUIHNikP84k=/0x0:336x500/81x120/media/img/book_reviews/2023/10/11/31PCvdogIiL._SL500_/original.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL),
(152, 'Turmeric can kill cancer cells and prevent their growth', '<div>\n    \n\n<article about=\"/about-cancer/treatment/complementary-alternative-therapies/individual-therapies/turmeric\" typeof=\"sioc:Item foaf:Document\">\n\n  <header>\n\n    \n          \n    \n    <span content=\"Turmeric and cancer\" property=\"dc:title\"></span><span content=\"0\" datatype=\"xsd:integer\" property=\"sioc:num_replies\"></span>\n    \n\n  </header>\n\n\n\n <p>Turmeric is promoted as an alternative cancer treatment. There is some evidence that curcumin, a substance in turmeric, can kill cancer cells in certain cancers. But we need more research.</p>\n \n <p><strong>Summary</strong></p>\n <ul role=\"list\"><li role=\"listitem\">Turmeric is a spice grown in many Asian countries.</li><li role=\"listitem\">Research on curcumin as a cancer treatment is ongoing.</li><li role=\"listitem\">It may have side effects if taken in large amounts. </li></ul>\n\n\n<h2>What is turmeric?</h2> <p>Turmeric is also known as Indian saffron, jiang huang, haridra and haldi. It is a spice grown in many Asian countries. It belongs to the ginger family and is a main ingredient of curry powder. The scientific name for turmeric is Curcuma longa. </p>\n<p>The main active ingredient in turmeric is curcumin or diferuloyl methane. Laboratory studies have shown curcumin has anti cancer effects on cancer cells.</p>\n \n\n<h2>Why people with cancer use it</h2> <p>Some laboratory studies on cancer cells have shown that curcumin has anti cancer effects. It seems to be able to kill cancer cells and prevent more from growing. </p>\n<p>Curcumin is being looked at in clinical trials and some of the results have been promising. Larger studies are needed. </p>\n<p>At the moment there is no clear evidence in humans to show that turmeric or curcumin can prevent or treat cancer.</p>\n \n\n<h2>How you have it</h2> <p>Turmeric can be taken raw, as a powder, a paste or extract. It is also available as an oil.</p>\n \n\n<h2>Side effects of turmeric</h2> <p>It is important to remember that turmeric used in cooking is very safe. But we don\'t know how safe curcumin is when used for medical reasons. So far, research studies seem to show that it causes few or no side effects. But we don\'t know much about the side effects of taking it in large amounts to treat or prevent cancer.</p>\n<p>People have reported stomach pain when eating too much turmeric. They have also reported skin problems when taking it for a long time. So, if you use curcumin for reasons other than cooking, talk to your doctor first.</p>\n<p>The Medicines and Healthcare products Regulatory Agency (MHRA) has warned against Fortodol (also sold as Miradin). It is a turmeric-based food supplement, containing other ingredients.  </p>\n \n\n <p>Fortodol contains the strong anti-inflammatory drug nimesulide. Nimesulide can cause severe damage to the liver. The signs include:</p>\n <ul role=\"list\"><li role=\"listitem\">yellowing skin (jaundice) </li><li role=\"listitem\">dark urine</li><li role=\"listitem\">feeling or being sick </li><li role=\"listitem\">unusual tiredness </li><li role=\"listitem\">stomach or abdominal pain</li><li role=\"listitem\">loss of appetite </li></ul>\n <p>It does not have a licence as a medicine in the UK. The Food Standards Agency (FSA) in the USA states that products with unknown amounts of nimesulide could be very harmful.</p>\n \n\n\n<h2>Research into curcumin for cancer</h2> <p>Several studies have looked into whether curcumin could be a cancer treatment. These have had some promising results.</p>\n<p>One of these in 2013 was an international laboratory study on bowel cancer cells. It looked at the effects of combined treatment with curcumin and chemotherapy. The researchers concluded that the combined treatment might be better than chemotherapy alone.</p>\n<p>A problem highlighted by a number of review studies is that curcumin does not get absorbed easily. This makes it work less well as a treatment. Researchers are looking at ways of overcoming this problem.</p>\n<p>There have been some clinical trials looking at curcumin in people with colorectal cancer, prostate cancer and other cancer types. The studies were small and there were limitations to the trials.</p>\n<p>Curcumin was well tolerated in those that took it. There was some evidence that curcumin may have an anti-inflammatory effect in the body. Although some of the results look promising, they do not give enough evidence to say curcumin is an effective treatment for cancer. More studies are needed and with larger numbers of people. </p>\n<h3>Curcumin for a sore mouth (mucositis) during cancer treatment</h3>\n<p>A <span></span><span title=\"A study of the published results of several trials that have tested a particular treatment or therapy. The results of these trials are looked at together to draw a conclusion.&#xA;\"><glossary>systematic review</glossary> <img alt=\"Open a glossary item\" src=\"https://about-cancer.cancerresearchuk.org/sites/all/modules/custom/cruk_taxonomy_glossary/imgs/cruk_taxonomy_glossary.png\"></img></span> in 2019 looked at curcumin given topically (gel or mouthwash) to people with head and neck cancer who were having chemotherapy and radiotherapy. They wanted to see if curcumin could help treat or prevent <span></span><span title=\"Inflammation of the inside of your mouth. A side effect of some chemotherapy drugs, biological therapy drugs, and radiotherapy to the head or neck area. Your mouth can become red and sore and you may get mouth ulcers, which can get infected. Severe mucositis can make talking, swallowing and eating very difficult. You may need strong painkillers.&#xA;\"><glossary>mucositis</glossary> <img alt=\"Open a glossary item\" src=\"https://about-cancer.cancerresearchuk.org/sites/all/modules/custom/cruk_taxonomy_glossary/imgs/cruk_taxonomy_glossary.png\"></img></span>. Curcumin did delay mucositis, reduced pain and seemed to speed up wound healing. More studies are needed so that we can compare the results. </p>\n \n\n\n\n<h2>How much it costs</h2> <p>Fortodol and Miradin are available in the UK and on the internet as food supplements. The FSA advises anyone taking these products to stop doing so immediately. They should contact their doctor if they have any signs of liver disease.</p>\n<p>Do not believe information on the internet not backed up by research. And don’t pay for any alternative cancer therapy on the internet.</p>\n \n\n\n\n\n<h2>A word of caution</h2> <p>It is understandable that you might want to try anything if you think it might help treat or cure your cancer. Only you can decide whether to use an alternative cancer therapy such as turmeric.</p>\n<p>You could harm your health if you stop your cancer treatment for an unproven treatment.</p>\n<p>Many websites promote turmeric as a cure for cancer. But no reputable scientific cancer organisations support any of these claims.</p>\n<p>Curcumin might interact with other medicines. So tell your doctor if you are thinking of taking it. </p>\n \n\n</article>\n\n\n  </div>', 'Turmeric is promoted as an alternative cancer treatment. There is some evidence that curcumin, a substance in turmeric, can kill cancer cells in certain cancers. But we need more research.', 'https://about-cancer.cancerresearchuk.org/sites/all/themes/custom/about_cancer/cruk-logo-large.jpg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
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(153, 'Guy Laliberté, Founder of Cirque du Soleil — The Power of Belief, Street Gangs, Wild Tales from Las Vegas, The Dangers of Nurturing Fear, and Dancing on the Cliff (#700)', '<article id=\"post-69773\">\n		\n\n	<div>\n		\n<figure><img alt=\"\" data-recalc-dims=\"1\" decoding=\"async\" height=\"480\" sizes=\"(max-width: 767px) 90vw, 600px\" src=\"https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration.jpeg?resize=600%2C480&amp;ssl=1\" srcset=\"https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=1024%2C819&amp;ssl=1 1024w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=768%2C614&amp;ssl=1 768w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=1536%2C1229&amp;ssl=1 1536w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=2048%2C1638&amp;ssl=1 2048w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?w=1200&amp;ssl=1 1200w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?w=1800&amp;ssl=1 1800w\" width=\"600\"></img><figcaption>Illustration via <a href=\"http://99designs.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">99designs</a></figcaption></figure>\n\n\n\n<blockquote>\n<p><strong><strong>“Evaluate danger. Don’t nurture fear.â€</strong></strong></p>\n<cite>— <strong><strong>Guy Laliberté</strong></strong></cite></blockquote>\n\n\n\n<p><strong>Guy Laliberté</strong> (<a href=\"https://www.instagram.com/guylalibertedj\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">@guylalibertedj</a>) is the founder of <a href=\"https://www.cirquedusoleil.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Cirque du Soleil</a>, <a href=\"https://www.onedrop.org/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">One Drop Foundation</a>, and <a href=\"https://lunerouge.com/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Lune Rouge</a>. He was named by <em>Time Magazine </em>as one of the most influential personalities in the world and has been recognized as one of the most creative and innovative minds by Condé Nast. </p>\n\n\n\n<p>An artist, entrepreneur, and philanthropist, Guy is a three-time winner of the Ernst &amp; Young Entrepreneur of the Year Award, including World Entrepreneur of the Year; a Knight of the National Order of Quebec; and an inductee of the Canadian Business Hall of Fame. Guy has been granted the insignia of the Order of Canada, the highest distinction in the country, and in 2010 received his star on the Hollywood Walk of Fame.</p>\n\n\n\n<p>Guy now dedicates his time to his company, <a href=\"https://lunerouge.com/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Lune Rouge</a>, and his international nonprofit, <a href=\"https://www.onedrop.org/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">One Drop Foundation</a>, which aims to “ensure sustainable access to safe water, sanitation, and hygiene for communities everywhere through innovative partnerships, creativity, and the power of art.â€</p>\n\n\n\n<p>Visit <a href=\"https://frooogs.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>Frooogs.com</strong></a><strong> </strong>to discover Guy’s latest project.</p>\n\n\n\n\n\n\n\n<p><strong><em><strong><em><strong><em><strong><em>Brought to you by </em></strong><a href=\"https://livemomentous.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong><em>Momentous</em></strong></a><strong><em> high-quality supplements, </em></strong><a href=\"https://eightsleep.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong><em>Eight Sleep’s Pod Cover</em></strong></a><strong><em> sleeping solution for dynamic cooling and heating, and </em></strong><a href=\"https://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong><em>Shopify</em></strong></a><strong><em> global commerce platform, providing tools to start, grow, market, and manage a retail business.</em></strong></em></strong></em></strong></em></strong></p>\n\n\n\n<p><em>The transcript of this episode <a href=\"https://tim.blog/2023/10/26/guy-laliberte-cirque-du-soleil-transcript/\" rel=\"noreferrer noopener\" target=\"_blank\">can be found here</a>. Transcripts of all episodes <a href=\"https://tim.blog/2018/09/20/all-transcripts-from-the-tim-ferriss-show/\" rel=\"noreferrer noopener\" target=\"_blank\">can be found here</a>.</em></p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div><div><p>#700: Guy Laliberté, Founder of Cirque du Soleil — The Power of Belief, Street Gangs, Wild Tales from Las Vegas, The Dangers of Nurturing Fear, and Dancing on the Cliff</p></div></div>\n\n\n\n<hr></hr>\n\n\n\n<p><strong>This episode is brought to you by </strong><a href=\"http://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>Shopify</strong></a><strong>! </strong><a href=\"http://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Shopify</a> is one of my favorite platforms and one of my favorite companies. <a href=\"http://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Shopify</a> is<strong> designed for anyone to sell anywhere</strong>, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.</p>\n\n\n\n<p><strong>Go to </strong><a href=\"http://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>shopify.com/Tim</strong></a><strong> to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting </strong><a href=\"http://shopify.com/tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>shopify.com/Tim</strong></a><strong>.</strong></p>\n\n\n\n<hr></hr>\n\n\n\n<p><strong>This episode is also brought to you by </strong><a href=\"http://livemomentous.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>Momentous</strong></a><strong> high-quality supplements! </strong>Momentous offers high-quality supplements and products across a broad spectrum of categories, and I’ve been testing their products for months now. I’ve been using their <a href=\"https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">magnesium threonate</a>, <a href=\"https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">apigenin</a>, and <a href=\"https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">L-theanine</a> daily, all of which have helped me improve the onset, quality, and duration of my sleep. I’ve also been using <a href=\"https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Momentous creatine</a>, and while it certainly helps physical performance, including poundage or wattage in sports, I use it primarily for mental performance (short-term memory, etc.).</p>\n\n\n\n<p>Their products are third-party tested (Informed-Sport and/or NSF certified), so you can trust that what is on the label is in the bottle and nothing else. <strong>If you want to try Momentous for yourself, you can use code Tim for 20% off your one-time purchase at </strong><a href=\"http://livemomentous.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>LiveMomentous.com/Tim</strong></a><strong>. </strong>And not to worry, my non-US friends, Momentous ships internationally and has you covered. </p>\n\n\n\n<hr></hr>\n\n\n\n<div><p><strong>This episode is brought to you by </strong><a href=\"http://eightsleep.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>Eight Sleep</strong></a><strong>!</strong> <a href=\"http://eightsleep.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Eight Sleep’s <strong>Pod Cover</strong></a> is the <strong>easiest and fastest way to sleep at the perfect temperature</strong>. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add <a href=\"http://eightsleep.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">the Pod Cover</a> to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.</p><p><strong><strong>Go to </strong><a href=\"http://eightsleep.com/Tim\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\"><strong>EightSleep.com/Tim</strong></a><strong> and save $250 on the Eight Sleep Pod Cover. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.</strong></strong></p></div>\n\n\n\n<hr></hr>\n\n\n\n<p><strong><a href=\"https://tim.blog/2023/06/07/david-maisel-marvel/\" rel=\"noreferrer noopener\" target=\"_blank\">Want to hear</a> another episode with a creative empire builder?</strong> Listen to my conversation with <strong><a href=\"https://tim.blog/2023/06/07/david-maisel-marvel/\" rel=\"noreferrer noopener\" target=\"_blank\">David Maisel</a></strong>, founding chairman of Marvel Studios and founder of Mythos Studios, in which we discussed wheeling and dealing with Bob Iger, creating the Marvel Cinematic Universe (MCU), Broadway detours, early Hollywood lessons, <a href=\"https://tim.blog/2023/06/07/david-maisel-marvel/\" rel=\"noreferrer noopener\" target=\"_blank\">and much more</a>.</p>\n\n\n<div><div><p>#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More</p></div></div>\n\n\n\n<p><strong>What was your favorite quote or lesson from this episode? Please let me know <a href=\"#respond\">in the comments</a>.</strong></p>\n\n\n\n<p><strong>SCROLL BELOW FOR LINKS AND SHOW NOTES…</strong></p>\n\n\n\n<h3>SELECTED LINKS FROM THE EPISODE</h3>\n\n\n\n<ul>\n<li>Connect with <strong>Guy Laliberté</strong>:</li>\n</ul>\n\n\n\n<p><a href=\"https://frooogs.com/en\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Frooogs</a> | <a href=\"https://www.instagram.com/guylalibertedj\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Instagram</a> | <a href=\"https://open.spotify.com/artist/48KmpWID5Ox5HtKIHT94Wn\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Spotify</a> | <a href=\"https://soundcloud.com/guylalibertedj\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Soundcloud</a></p>\n\n\n\n<ul>\n<li><a href=\"https://lunerouge.com/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Innovative Projects and Entrepreneurship | Lune Rouge</a></li>\n\n\n\n<li><a href=\"https://www.onedrop.org/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">15 Years of Turning Water into Action | One Drop Foundation</a></li>\n\n\n\n<li><a href=\"https://www.cirquedusoleil.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Discover the Extraordinary | Cirque du Soleil</a></li>\n\n\n\n<li><a href=\"https://money.cnn.com/2011/10/25/smallbusiness/cirque_du_soleil_guy_laliberte.fortune/index.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Guy Laliberté: How Cirque du Soleil Got Started | CNN Money</a></li>\n\n\n\n<li><a href=\"https://www.nationalgeographic.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">National Geographic</a></li>\n\n\n\n<li><a href=\"https://www.bie-paris.org/site/en/1967-montreal\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Expo 1967 Montreal | Bureau International des Expositions</a></li>\n\n\n\n<li><a href=\"https://www.nasa.gov/history/july-20-1969-one-giant-leap-for-mankind/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">July 20, 1969: One Giant Leap For Mankind | NASA</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/Little-Prince-Antoine-Saint-Exup%C3%A9ry/dp/0156012197/?tag=offsitoftimfe-20\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Little Prince by Antoine de Saint-Exupéry | Amazon</a></li>\n\n\n\n<li><a href=\"https://bestcubaguide.com/beautiful-1960s-old-havana-photos-archive/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Beautiful 1960s Old Havana Photos Archive | Best Cuba Guide</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/Our-Place-Sun-Canada-Castro-ebook/dp/B005DB7JXC/?tag=offsitoftimfe-20\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Our Place in the Sun: Canada and Cuba in the Castro Era by Robert Wright and Lana Wylie | Amazon</a></li>\n\n\n\n<li><a href=\"https://www.instagram.com/p/CfP_eU1r_PC/?hl=en\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Guy Performing in 1977 | Instagram</a></li>\n\n\n\n<li><a href=\"https://www.thebrokebackpacker.com/busking-101/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Busking 101 (How to Master the Art in 2023) | The Broke Backpacker</a></li>\n\n\n\n<li><a href=\"https://www.alcon.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Developing Innovative Eye Care Treatments | Alcon</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/Prophet-Borzoi-Book-Kahlil-Gibran/dp/0394404289/?tag=offsitoftimfe-20\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Prophet by Kahlil Gibran | Amazon</a></li>\n\n\n\n<li><a href=\"https://moishes.ca/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Moishes Steakhouse Montréal</a></li>\n\n\n\n<li><a href=\"https://www.nytimes.com/2023/06/02/us/catholic-church-sex-abuse-investigations.html\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">What the Latest Investigations Into Catholic Church Sex Abuse Mean | The New York Times</a></li>\n\n\n\n<li><a href=\"https://tim.blog/2020/09/14/how-to-heal-trauma/\" rel=\"noreferrer noopener\" target=\"_blank\">My Healing Journey After Childhood Abuse (Includes Extensive Resource List) | The Tim Ferriss Show #464</a></li>\n\n\n\n<li><a href=\"https://www.acroyoga.org/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">AcroYoga International</a></li>\n\n\n\n<li><a href=\"https://www.cometoparis.com/paris-guide/paris-monuments/tuileries-garden-s962\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">History of the Garden Tuileries in Paris | Come to Paris</a></li>\n\n\n\n<li><a href=\"https://destinationbaiestpaul.com/en/blogue/this-is-the-birthplace-of-cirque-du-soleil/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">This is the Birthplace of Cirque du Soleil! | Destination Baie-Saint-Paul</a></li>\n\n\n\n<li><a href=\"https://www.mardigrasneworleans.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Mardi Gras New Orleans</a></li>\n\n\n\n<li><a href=\"https://breadandpuppet.org/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Puppeteers and Sourdough Bakers of Glover | Bread and Puppet Theater</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Canada_Council\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Canada Council for the Arts | Wikipedia</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1982.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Club Des Talons Hauts | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://www.partyrhino.ca/en/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Parti Rhinocéros Party</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1983.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">La Fête Foraine | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://www.gohawaii.com/islands/hawaii-big-island/regions/kona\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Kona Hawaii Big Island | Go Hawaii</a></li>\n\n\n\n<li><a href=\"https://www.moutonnoirresto.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Le Mouton Noir</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=WiYTJXwjU1s\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Quebec Celebrates 450 Years (1534-1984) | YouTube</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1984.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Le Grand Tour | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://english.republiquelibre.org/Excerpt_of_The_Question_of_Separatism:_Quebec_and_the_Struggle_over_Sovereignty_by_Jane_Jacobs\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Excerpt of The Question of Separatism: Quebec and the Struggle over Sovereignty by Jane Jacobs | Independence of Québec</a></li>\n\n\n\n<li><a href=\"https://www.nytimes.com/2016/01/28/insider/1886-my-poor-old-jumbo-your-alice-weeps-for-you.html\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">1886: ‘My Poor Old Jumbo, Your Alice Weeps for You’ | The New York Times</a></li>\n\n\n\n<li><a href=\"https://www.linkedin.com/pulse/mapping-your-future-growth-like-walt-disney-did-john-carmichael/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Mapping Your Future Growth Like Walt Disney Did by John Carmichael | LinkedIn</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1985.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">We’re Off and Running | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/International_Youth_Year\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">International Youth Year | Wikipedia</a></li>\n\n\n\n<li><a href=\"https://www.investopedia.com/ask/answers/112814/whats-difference-between-capital-expenditures-capex-and-operational-expenditures-opex.asp\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">CapEx vs. OpEx: What’s the Difference? | Investopedia</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1986.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Commedia Dell’Arte Comes to the Circus | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1987.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">A Meteoric Rise | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"http://www.visitlittletokyo.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Little Tokyo | Los Angeles, CA 90012</a></li>\n\n\n\n<li><a href=\"https://www.latimes.com/archives/la-xpm-1987-09-05-ca-1547-story.html\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Le Cirque du Soleil: Something New under the Sun: New-Wave, Old-Style French-Canadian Troupe Opens Los Angeles Festival with a Circus That ‘Reinvents’ the Real Thing | Los Angeles Times</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1988.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Circus as a Business? | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://www.theatlantic.com/magazine/archive/2022/11/siegfried-roy-fame-rise-and-fall/671528/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Improbable Rise and Savage Fall of Siegfried &amp; Roy | The Atlantic</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Historia/1993.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Planting a Flower in the Desert | Cirque du Soleil Through the Years</a></li>\n\n\n\n<li><a href=\"https://drifttravel.com/the-year-of-cirque-du-soleil-in-las-vegas/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">The Year of Cirque Du Soleil: Celebrating 30 Years of Wonder and Amazement in Las Vegas | Drift</a></li>\n\n\n\n<li><a href=\"https://www.blueoceanstrategy.com/tools/red-ocean-vs-blue-ocean-strategy/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Red Ocean Strategy vs. Blue Ocean Strategy I Blue Ocean Strategy</a></li>\n\n\n\n<li><a href=\"https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/?tag=offsitoftimfe-20\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne | Amazon</a></li>\n\n\n\n<li><a href=\"http://www.cirquedelalune.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Edmonton’s Night Circus | Cirque de la Lune</a></li>\n\n\n\n<li><a href=\"https://meowwolf.com/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Immersive Art Experiences | Meow Wolf</a></li>\n\n\n\n<li><a href=\"https://www.tharawat-magazine.com/grow/cirque-du-soleil/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Cirque du Soleil: The Highwire Act of Staying Atop the Circus Business | Tharawat Magazine</a></li>\n\n\n\n<li><a href=\"https://www.hollywoodreporter.com/business/business-news/cirque-du-soleil-founder-sells-stake-pension-fund-giant-1279668/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Cirque du Soleil Founder Sells Stake to Pension Fund Giant | The Hollywood Reporter</a></li>\n\n\n\n<li><a href=\"https://www.reviewjournal.com/entertainment/entertainment-columns/kats/laliberte-grows-from-o-to-frooogy-2921684/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Laliberté Grows from ‘O’ to Frooogy | Las Vegas Review-Journal</a></li>\n</ul>\n\n\n\n<h3>SHOW NOTES</h3>\n\n\n\n<ul>\n<li>[06:16] A galvanizing trip to Europe in 1977.</li>\n\n\n\n<li>[12:31] Busking without going broke.</li>\n\n\n\n<li>[15:46] Managing Mom and Dad’s misaligned values.</li>\n\n\n\n<li>[25:35] Emerging from a dark teenage period.</li>\n\n\n\n<li>[31:13] The transcendental power of Cirque du Soleil.</li>\n\n\n\n<li>[36:25] Beginning a “theater troupe on stilts.â€</li>\n\n\n\n<li>[45:00] How Hawaiian epiphanies forged the spirit of Cirque du Soleil.</li>\n\n\n\n<li>[51:55] Black sheep winning over the wolves.</li>\n\n\n\n<li>[1:05:57] Drawing from P.T. Barnum and Walt Disney.</li>\n\n\n\n<li>[1:07:27] Overcoming early financial hurdles.</li>\n\n\n\n<li>[1:19:31] An opening day that signaled the beginning of never looking back again.</li>\n\n\n\n<li>[1:27:11] Evaluating danger without nurturing fear.</li>\n\n\n\n<li>[1:28:36] Buffering against betrayal without surrendering to cynicism.</li>\n\n\n\n<li>[1:34:12] Steve Wynn for the win.</li>\n\n\n\n<li>[1:47:55] <em>Blue Ocean Strategy</em>.</li>\n\n\n\n<li>[1:48:55] Pioneering and inspiring.</li>\n\n\n\n<li>[1:51:55] Priority and mortality.</li>\n\n\n\n<li>[1:57:47] Parting thoughts.</li>\n</ul>\n\n\n\n<h3>MORE GUY LALIBERTÉ QUOTES FROM THE INTERVIEW</h3>\n\n\n\n<p><strong>“It’s one thing to convince the government, but I’m telling you, it’s much more difficult to convince a bank.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<p><strong>“Evaluate danger. Don’t nurture fear.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<p><strong>“There’s many things that kill success. The first one I’ve seen is about once you have success, you get a lot of reward financially. Then you start to nurture the fear of not having tomorrow what you have today, and that changes your entire way of addressing things.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<p><strong>“The first month was a disaster. We lost our big top. It was raining. It was conflicts. The artists [were] fighting and there was a strike. Whatever happened at the beginning, we were in the mud up to the throat. But one month after, our show was so tight.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<p><strong>“One of the biggest skills in business I learned was in the street because of this dangerous environment. You make friends or you run or you’re ready to face a more physical reality.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<p><strong>“I’m not giving up. Unless the fish is cutting the line, I’m taking that fish out of the pond.â€</strong><br></br>— Guy Laliberté</p>\n\n\n\n<h3>PEOPLE MENTIONED</h3>\n\n\n\n<ul>\n<li><a href=\"https://www.instagram.com/p/CZLa4jNsSJ_/?hl=en\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Gaston and Blandine Laliberté</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Neil_Armstrong\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Neil Armstrong</a></li>\n\n\n\n<li><a href=\"https://www.poetryfoundation.org/poets/kahlil-gibran\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Kahlil Gibran</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Gilles_Ste-Croix\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Gilles Ste-Croix</a></li>\n\n\n\n<li><a href=\"https://ville.montreal.qc.ca/ordre/en/daniel-gauthier\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Daniel Gauthier</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Speedy_Gonzales\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Speedy Gonzales</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Jacques_Cartier\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Jacques Cartier</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Ren%C3%A9_L%C3%A9vesque\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">René Lévesque</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/P._T._Barnum\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">P.T. Barnum</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Walt_Disney\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Walt Disney</a></li>\n\n\n\n<li><a href=\"https://daniellamarre.ca/biography/\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Daniel Lamarre</a></li>\n\n\n\n<li><a href=\"https://www.richasi.com/Cirque/Mystere/character.htm\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Benny Le Grand</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Steve_Wynn\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Steve Wynn</a></li>\n\n\n\n<li><a href=\"https://www.nytimes.com/2021/01/14/arts/siegfried-and-roy-siegfried-fischbacher-dead.html\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Siegfried Fischbacher</a></li>\n\n\n\n<li><a href=\"https://www.nytimes.com/2020/05/08/obituaries/roy-horn-dead-covid.html\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Roy Horn</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Henry_Gluck\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Henry Gluck</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Terrence_Lanni\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Terrence Lanni</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Elvis_Presley\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Elvis Presley</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Bobby_Baldwin\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Bobby Baldwin</a></li>\n\n\n\n<li><a href=\"https://en.wikipedia.org/wiki/Franco_Dragone\" rel=\"nofollow external noopener noreferrer\" target=\"_blank\">Franco Dragone</a></li>\n</ul>\n\n				<p><em><a href=\"/podcast\"><strong>The Tim Ferriss Show</strong></a> </em><span>is one </span>of the most popular podcasts in the world with more than 900 million downloads. It has been selected for \"Best of Apple Podcasts\" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it\'s been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out <strong><a href=\"/podcast\">this page</a></strong>.</p>\n				\n				</div>\n	 \n</article>', 'Interview with Guy Laliberté on The Tim Ferriss Show podcast \nThe post Guy Laliberté, Founder of Cirque du Soleil — The Power of Belief, Street Gangs, Wild Tales from Las Vegas, The Dangers of Nurturing Fear, and Dancing on the Cliff (#700) appeared first on …', 'https://149346886.v2.pressablecdn.com/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg', '13', NULL, NULL, '', 'newsapi', NULL, NULL, '2023-11-07', '2', '0', '0', NULL, NULL, NULL);
