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<p>We can’t say <a data-wpel-link="external" href="https://fave.co/3lhoojR" rel="noopener external noreferrer" target="_blank"><strong>LG Electronics’</strong></a> announcement of the world’s first wireless transparent 4K OLED TV at <a data-wpel-link="internal" href="https://design-milk.com/tag/ces/" rel="noopener" target="_blank">CES 2024</a> arrived as a complete surprise, as we got a peek of an earlier iteration of the see-through display technology several years ago at <a data-wpel-link="internal" href="https://design-milk.com/lgs-transparent-oled-technology-was-clearly-the-winner-at-infocomm-2019/" rel="noopener" target="_blank">InfoComm 2019 at the LG Business Solutions booth</a>. But LG has clearly been working on the technology and refining the concept, resulting in a 77-inch <a data-wpel-link="external" href="https://fave.co/47Kz64V" rel="noopener external noreferrer" target="_blank"><strong>LG SIGNATURE</strong><strong> OLED T</strong></a> television that seems <em>very</em> close to becoming an option for viewers seeking one that seamlessly blends into home decor.</p>

<p>Powered by the company’s new Alpha 11 AI processor, and dubbed the <strong>LG OLED T</strong>, the unit’s wow factor is first and foremost its see-through display. Originally conceived as a technology for retail, where the see-through technology has countless applications, the OLED T now is being angled toward consumers seeking a transparent OLED screen that subtracts the presence of a big black rectangle from a room. And it does so with a feature that deserves some attention.</p>
<p><iframe allowfullscreen="allowfullscreen" frameborder="0" height="456" src="https://www.youtube.com/embed/2BZy3OJeAbs?si=SJyF71Rn8Gg3WXGf" title="YouTube video player" width="810"></iframe></p>
<p>You may be wondering what content looks like displayed across a transparent screen, specifically in regards to contrast. To address this challenge, LG’s engineers incorporated the option to switch over to more vibrant color screen experiences at the click of a button. This particular mode reintroduces a more conventional opaque background for high contrast viewing using a thin film, which rolls up and down with a bit of cinema theater drama.</p>
<div id="attachment_530487"><p>Decorative objects can be placed directly behind the display, allowing owners to view items through a completely transparent window, add treatments like the “rippled windowâ€ effect above, or block them from view entirely using the OLED display. Additionally, an Always-On-Display (AOD) feature allows the set to become a photo or art gallery.</p></div>
<p>Beyond its see-through design, the LG OLED T is presented set within an open air shelf-like apparatus that can be positioned near a wall, as a divider, or according to LG, propped “against the window without blocking the view outside.â€ The OLED is actually not limited to this specific shelf-style design as LG will be offering it as a standalone and wall-mount television.</p>
<p>The OLED T includes LG’s Zero Connect Box, which allows the option to wirelessly transmit 4K images and sound to the OLED T from across the room, meaning although the television will still need a nearby outlet, you won’t have to worry about the clutter of other cables snaking from behind or beneath the television.</p>

<p>LG says their new processor provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. But if we were to guess, while the average consumer might be drawn to the novelty of LG’s “now you see it, now you don’tâ€ effect, alongside interior designers who will welcome another option to please client needs with transparency. It is likely that the <a data-wpel-link="external" href="https://www.lg.com/us/ces2024/lg-signature-transparent-oled-tv" rel="noopener external noreferrer" target="_blank">OLED T</a> is a first adopter technology that will likely improve in brightness, contrast, and detail as thinner displays evolve.</p>
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<p>Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at <a data-wpel-link="external" href="http://www.gregoryhan.com/" rel="external noopener noreferrer" target="_blank">gregoryhan.com</a>.</p>

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