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<p>Google gets a lot of traffic around the holidays, and for good reason: We use the search engine to find deals across hundreds of stores and brands, a much more efficient strategy than individually going store to store. Now, when you search for things like “shop deals,â€ or “shop sneaker deals,â€ Google will return a brand new search experience based on products, images, and of course, discounts.</p><h2>Price tracking based on browsing history</h2><p>The new deals page will show promotions and discounts on top holiday categories like electronics, apparel, toys, and beauty products. Google will include deals from popular big-box stores, as well as smaller direct-to-consumer sites and local stores. </p><p>This part of the experience is available for everyone, but if you’re using Chrome, you’ll see many more price-tracking features. First, Chrome will show you recently viewed products when opening a new tab in your “Resume browsingâ€ card. It’ll also let you know if an active promotion is available on any of those products.</p><p>Google is also integrating a new price insights tool into Chrome’s side panel. If you click the Shopping Insights button on a product, Google will show you the typical pricing, as well as the price for the last 30 days. You’ll find this feature on the search page. Chrome users will also see a Shopping insights label in the address bar when the data is available.</p><h2>Push notifications for price changes</h2><p>Lastly, Google is rolling out push notifications for price tracking. There’s two ways to set this up. When using Chrome on mobile, tap the bell icon next to a product to get email and push notifications about a product’s price drop. If you’re using Chrome on a computer, you can bookmark products in a new Shopping list folder to track prices, as well as to get email updates about price drops.</p><p>[<a href="https://blog.google/products/shopping/google-shopping-best-holiday-deals-2023/" rel="noopener" target="_blank" title="(opens in a new window)">Google</a>]</p>
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