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<figure><img alt="" data-recalc-dims="1" decoding="async" height="480" sizes="(max-width: 767px) 90vw, 600px" src="https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration.jpeg?resize=600%2C480&amp;ssl=1" srcset="https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=1024%2C819&amp;ssl=1 1024w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=300%2C240&amp;ssl=1 300w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=768%2C614&amp;ssl=1 768w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=1536%2C1229&amp;ssl=1 1536w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?resize=2048%2C1638&amp;ssl=1 2048w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?w=1200&amp;ssl=1 1200w, https://i0.wp.com/tim.blog/wp-content/uploads/2023/10/Guy-Laliberte-Illustration-scaled.jpeg?w=1800&amp;ssl=1 1800w" width="600"></img><figcaption>Illustration via <a href="http://99designs.com/tim" rel="nofollow external noopener noreferrer" target="_blank">99designs</a></figcaption></figure>



<blockquote>
<p><strong><strong>“Evaluate danger. Don’t nurture fear.â€</strong></strong></p>
<cite>— <strong><strong>Guy Laliberté</strong></strong></cite></blockquote>



<p><strong>Guy Laliberté</strong> (<a href="https://www.instagram.com/guylalibertedj" rel="nofollow external noopener noreferrer" target="_blank">@guylalibertedj</a>) is the founder of <a href="https://www.cirquedusoleil.com/" rel="nofollow external noopener noreferrer" target="_blank">Cirque du Soleil</a>, <a href="https://www.onedrop.org/en/" rel="nofollow external noopener noreferrer" target="_blank">One Drop Foundation</a>, and <a href="https://lunerouge.com/en/" rel="nofollow external noopener noreferrer" target="_blank">Lune Rouge</a>. He was named by <em>Time Magazine </em>as one of the most influential personalities in the world and has been recognized as one of the most creative and innovative minds by Condé Nast. </p>



<p>An artist, entrepreneur, and philanthropist, Guy is a three-time winner of the Ernst &amp; Young Entrepreneur of the Year Award, including World Entrepreneur of the Year; a Knight of the National Order of Quebec; and an inductee of the Canadian Business Hall of Fame. Guy has been granted the insignia of the Order of Canada, the highest distinction in the country, and in 2010 received his star on the Hollywood Walk of Fame.</p>



<p>Guy now dedicates his time to his company, <a href="https://lunerouge.com/en/" rel="nofollow external noopener noreferrer" target="_blank">Lune Rouge</a>, and his international nonprofit, <a href="https://www.onedrop.org/en/" rel="nofollow external noopener noreferrer" target="_blank">One Drop Foundation</a>, which aims to “ensure sustainable access to safe water, sanitation, and hygiene for communities everywhere through innovative partnerships, creativity, and the power of art.â€</p>



<p>Visit <a href="https://frooogs.com/" rel="nofollow external noopener noreferrer" target="_blank"><strong>Frooogs.com</strong></a><strong> </strong>to discover Guy’s latest project.</p>







<p><strong><em><strong><em><strong><em><strong><em>Brought to you by </em></strong><a href="https://livemomentous.com/tim" rel="nofollow external noopener noreferrer" target="_blank"><strong><em>Momentous</em></strong></a><strong><em> high-quality supplements, </em></strong><a href="https://eightsleep.com/Tim" rel="nofollow external noopener noreferrer" target="_blank"><strong><em>Eight Sleep’s Pod Cover</em></strong></a><strong><em> sleeping solution for dynamic cooling and heating, and </em></strong><a href="https://shopify.com/tim" rel="nofollow external noopener noreferrer" target="_blank"><strong><em>Shopify</em></strong></a><strong><em> global commerce platform, providing tools to start, grow, market, and manage a retail business.</em></strong></em></strong></em></strong></em></strong></p>



<p><em>The transcript of this episode <a href="https://tim.blog/2023/10/26/guy-laliberte-cirque-du-soleil-transcript/" rel="noreferrer noopener" target="_blank">can be found here</a>. Transcripts of all episodes <a href="https://tim.blog/2018/09/20/all-transcripts-from-the-tim-ferriss-show/" rel="noreferrer noopener" target="_blank">can be found here</a>.</em></p>














<div><div><p>#700: Guy Laliberté, Founder of Cirque du Soleil — The Power of Belief, Street Gangs, Wild Tales from Las Vegas, The Dangers of Nurturing Fear, and Dancing on the Cliff</p></div></div>



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<p><strong>This episode is also brought to you by </strong><a href="http://livemomentous.com/Tim" rel="nofollow external noopener noreferrer" target="_blank"><strong>Momentous</strong></a><strong> high-quality supplements! </strong>Momentous offers high-quality supplements and products across a broad spectrum of categories, and I’ve been testing their products for months now. I’ve been using their <a href="https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products" rel="nofollow external noopener noreferrer" target="_blank">magnesium threonate</a>, <a href="https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products" rel="nofollow external noopener noreferrer" target="_blank">apigenin</a>, and <a href="https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products" rel="nofollow external noopener noreferrer" target="_blank">L-theanine</a> daily, all of which have helped me improve the onset, quality, and duration of my sleep. I’ve also been using <a href="https://www.livemomentous.com/pages/tim-ferriss#section-tims-favorite-products" rel="nofollow external noopener noreferrer" target="_blank">Momentous creatine</a>, and while it certainly helps physical performance, including poundage or wattage in sports, I use it primarily for mental performance (short-term memory, etc.).</p>



<p>Their products are third-party tested (Informed-Sport and/or NSF certified), so you can trust that what is on the label is in the bottle and nothing else. <strong>If you want to try Momentous for yourself, you can use code Tim for 20% off your one-time purchase at </strong><a href="http://livemomentous.com/Tim" rel="nofollow external noopener noreferrer" target="_blank"><strong>LiveMomentous.com/Tim</strong></a><strong>. </strong>And not to worry, my non-US friends, Momentous ships internationally and has you covered. </p>



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<div><p><strong>This episode is brought to you by </strong><a href="http://eightsleep.com/Tim" rel="nofollow external noopener noreferrer" target="_blank"><strong>Eight Sleep</strong></a><strong>!</strong> <a href="http://eightsleep.com/Tim" rel="nofollow external noopener noreferrer" target="_blank">Eight Sleep’s <strong>Pod Cover</strong></a> is the <strong>easiest and fastest way to sleep at the perfect temperature</strong>. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add <a href="http://eightsleep.com/Tim" rel="nofollow external noopener noreferrer" target="_blank">the Pod Cover</a> to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.</p><p><strong><strong>Go to </strong><a href="http://eightsleep.com/Tim" rel="nofollow external noopener noreferrer" target="_blank"><strong>EightSleep.com/Tim</strong></a><strong> and save $250 on the Eight Sleep Pod Cover. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.</strong></strong></p></div>



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<p><strong><a href="https://tim.blog/2023/06/07/david-maisel-marvel/" rel="noreferrer noopener" target="_blank">Want to hear</a> another episode with a creative empire builder?</strong> Listen to my conversation with <strong><a href="https://tim.blog/2023/06/07/david-maisel-marvel/" rel="noreferrer noopener" target="_blank">David Maisel</a></strong>, founding chairman of Marvel Studios and founder of Mythos Studios, in which we discussed wheeling and dealing with Bob Iger, creating the Marvel Cinematic Universe (MCU), Broadway detours, early Hollywood lessons, <a href="https://tim.blog/2023/06/07/david-maisel-marvel/" rel="noreferrer noopener" target="_blank">and much more</a>.</p>


<div><div><p>#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More</p></div></div>



<p><strong>What was your favorite quote or lesson from this episode? Please let me know <a href="#respond">in the comments</a>.</strong></p>



<p><strong>SCROLL BELOW FOR LINKS AND SHOW NOTES…</strong></p>



<h3>SELECTED LINKS FROM THE EPISODE</h3>



<ul>
<li>Connect with <strong>Guy Laliberté</strong>:</li>
</ul>



<p><a href="https://frooogs.com/en" rel="nofollow external noopener noreferrer" target="_blank">Frooogs</a> | <a href="https://www.instagram.com/guylalibertedj" rel="nofollow external noopener noreferrer" target="_blank">Instagram</a> | <a href="https://open.spotify.com/artist/48KmpWID5Ox5HtKIHT94Wn" rel="nofollow external noopener noreferrer" target="_blank">Spotify</a> | <a href="https://soundcloud.com/guylalibertedj" rel="nofollow external noopener noreferrer" target="_blank">Soundcloud</a></p>



<ul>
<li><a href="https://lunerouge.com/en/" rel="nofollow external noopener noreferrer" target="_blank">Innovative Projects and Entrepreneurship | Lune Rouge</a></li>



<li><a href="https://www.onedrop.org/en/" rel="nofollow external noopener noreferrer" target="_blank">15 Years of Turning Water into Action | One Drop Foundation</a></li>



<li><a href="https://www.cirquedusoleil.com/" rel="nofollow external noopener noreferrer" target="_blank">Discover the Extraordinary | Cirque du Soleil</a></li>



<li><a href="https://money.cnn.com/2011/10/25/smallbusiness/cirque_du_soleil_guy_laliberte.fortune/index.htm" rel="nofollow external noopener noreferrer" target="_blank">Guy Laliberté: How Cirque du Soleil Got Started | CNN Money</a></li>



<li><a href="https://www.nationalgeographic.com/" rel="nofollow external noopener noreferrer" target="_blank">National Geographic</a></li>



<li><a href="https://www.bie-paris.org/site/en/1967-montreal" rel="nofollow external noopener noreferrer" target="_blank">Expo 1967 Montreal | Bureau International des Expositions</a></li>



<li><a href="https://www.nasa.gov/history/july-20-1969-one-giant-leap-for-mankind/" rel="nofollow external noopener noreferrer" target="_blank">July 20, 1969: One Giant Leap For Mankind | NASA</a></li>



<li><a href="https://www.amazon.com/Little-Prince-Antoine-Saint-Exup%C3%A9ry/dp/0156012197/?tag=offsitoftimfe-20" rel="nofollow external noopener noreferrer" target="_blank">The Little Prince by Antoine de Saint-Exupéry | Amazon</a></li>



<li><a href="https://bestcubaguide.com/beautiful-1960s-old-havana-photos-archive/" rel="nofollow external noopener noreferrer" target="_blank">Beautiful 1960s Old Havana Photos Archive | Best Cuba Guide</a></li>



<li><a href="https://www.amazon.com/Our-Place-Sun-Canada-Castro-ebook/dp/B005DB7JXC/?tag=offsitoftimfe-20" rel="nofollow external noopener noreferrer" target="_blank">Our Place in the Sun: Canada and Cuba in the Castro Era by Robert Wright and Lana Wylie | Amazon</a></li>



<li><a href="https://www.instagram.com/p/CfP_eU1r_PC/?hl=en" rel="nofollow external noopener noreferrer" target="_blank">Guy Performing in 1977 | Instagram</a></li>



<li><a href="https://www.thebrokebackpacker.com/busking-101/" rel="nofollow external noopener noreferrer" target="_blank">Busking 101 (How to Master the Art in 2023) | The Broke Backpacker</a></li>



<li><a href="https://www.alcon.com/" rel="nofollow external noopener noreferrer" target="_blank">Developing Innovative Eye Care Treatments | Alcon</a></li>



<li><a href="https://www.amazon.com/Prophet-Borzoi-Book-Kahlil-Gibran/dp/0394404289/?tag=offsitoftimfe-20" rel="nofollow external noopener noreferrer" target="_blank">The Prophet by Kahlil Gibran | Amazon</a></li>



<li><a href="https://moishes.ca/en/" rel="nofollow external noopener noreferrer" target="_blank">Moishes Steakhouse Montréal</a></li>



<li><a href="https://www.nytimes.com/2023/06/02/us/catholic-church-sex-abuse-investigations.html" rel="nofollow external noopener noreferrer" target="_blank">What the Latest Investigations Into Catholic Church Sex Abuse Mean | The New York Times</a></li>



<li><a href="https://tim.blog/2020/09/14/how-to-heal-trauma/" rel="noreferrer noopener" target="_blank">My Healing Journey After Childhood Abuse (Includes Extensive Resource List) | The Tim Ferriss Show #464</a></li>



<li><a href="https://www.acroyoga.org/" rel="nofollow external noopener noreferrer" target="_blank">AcroYoga International</a></li>



<li><a href="https://www.cometoparis.com/paris-guide/paris-monuments/tuileries-garden-s962" rel="nofollow external noopener noreferrer" target="_blank">History of the Garden Tuileries in Paris | Come to Paris</a></li>



<li><a href="https://destinationbaiestpaul.com/en/blogue/this-is-the-birthplace-of-cirque-du-soleil/" rel="nofollow external noopener noreferrer" target="_blank">This is the Birthplace of Cirque du Soleil! | Destination Baie-Saint-Paul</a></li>



<li><a href="https://www.mardigrasneworleans.com/" rel="nofollow external noopener noreferrer" target="_blank">Mardi Gras New Orleans</a></li>



<li><a href="https://breadandpuppet.org/" rel="nofollow external noopener noreferrer" target="_blank">Puppeteers and Sourdough Bakers of Glover | Bread and Puppet Theater</a></li>



<li><a href="https://en.wikipedia.org/wiki/Canada_Council" rel="nofollow external noopener noreferrer" target="_blank">The Canada Council for the Arts | Wikipedia</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1982.htm" rel="nofollow external noopener noreferrer" target="_blank">Club Des Talons Hauts | Cirque du Soleil Through the Years</a></li>



<li><a href="https://www.partyrhino.ca/en/" rel="nofollow external noopener noreferrer" target="_blank">Parti Rhinocéros Party</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1983.htm" rel="nofollow external noopener noreferrer" target="_blank">La Fête Foraine | Cirque du Soleil Through the Years</a></li>



<li><a href="https://www.gohawaii.com/islands/hawaii-big-island/regions/kona" rel="nofollow external noopener noreferrer" target="_blank">Kona Hawaii Big Island | Go Hawaii</a></li>



<li><a href="https://www.moutonnoirresto.com/" rel="nofollow external noopener noreferrer" target="_blank">Le Mouton Noir</a></li>



<li><a href="https://www.youtube.com/watch?v=WiYTJXwjU1s" rel="nofollow external noopener noreferrer" target="_blank">Quebec Celebrates 450 Years (1534-1984) | YouTube</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1984.htm" rel="nofollow external noopener noreferrer" target="_blank">Le Grand Tour | Cirque du Soleil Through the Years</a></li>



<li><a href="https://english.republiquelibre.org/Excerpt_of_The_Question_of_Separatism:_Quebec_and_the_Struggle_over_Sovereignty_by_Jane_Jacobs" rel="nofollow external noopener noreferrer" target="_blank">Excerpt of The Question of Separatism: Quebec and the Struggle over Sovereignty by Jane Jacobs | Independence of Québec</a></li>



<li><a href="https://www.nytimes.com/2016/01/28/insider/1886-my-poor-old-jumbo-your-alice-weeps-for-you.html" rel="nofollow external noopener noreferrer" target="_blank">1886: ‘My Poor Old Jumbo, Your Alice Weeps for You’ | The New York Times</a></li>



<li><a href="https://www.linkedin.com/pulse/mapping-your-future-growth-like-walt-disney-did-john-carmichael/" rel="nofollow external noopener noreferrer" target="_blank">Mapping Your Future Growth Like Walt Disney Did by John Carmichael | LinkedIn</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1985.htm" rel="nofollow external noopener noreferrer" target="_blank">We’re Off and Running | Cirque du Soleil Through the Years</a></li>



<li><a href="https://en.wikipedia.org/wiki/International_Youth_Year" rel="nofollow external noopener noreferrer" target="_blank">International Youth Year | Wikipedia</a></li>



<li><a href="https://www.investopedia.com/ask/answers/112814/whats-difference-between-capital-expenditures-capex-and-operational-expenditures-opex.asp" rel="nofollow external noopener noreferrer" target="_blank">CapEx vs. OpEx: What’s the Difference? | Investopedia</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1986.htm" rel="nofollow external noopener noreferrer" target="_blank">Commedia Dell’Arte Comes to the Circus | Cirque du Soleil Through the Years</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1987.htm" rel="nofollow external noopener noreferrer" target="_blank">A Meteoric Rise | Cirque du Soleil Through the Years</a></li>



<li><a href="http://www.visitlittletokyo.com/" rel="nofollow external noopener noreferrer" target="_blank">Little Tokyo | Los Angeles, CA 90012</a></li>



<li><a href="https://www.latimes.com/archives/la-xpm-1987-09-05-ca-1547-story.html" rel="nofollow external noopener noreferrer" target="_blank">Le Cirque du Soleil: Something New under the Sun: New-Wave, Old-Style French-Canadian Troupe Opens Los Angeles Festival with a Circus That ‘Reinvents’ the Real Thing | Los Angeles Times</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1988.htm" rel="nofollow external noopener noreferrer" target="_blank">The Circus as a Business? | Cirque du Soleil Through the Years</a></li>



<li><a href="https://www.theatlantic.com/magazine/archive/2022/11/siegfried-roy-fame-rise-and-fall/671528/" rel="nofollow external noopener noreferrer" target="_blank">The Improbable Rise and Savage Fall of Siegfried &amp; Roy | The Atlantic</a></li>



<li><a href="https://www.richasi.com/Cirque/Historia/1993.htm" rel="nofollow external noopener noreferrer" target="_blank">Planting a Flower in the Desert | Cirque du Soleil Through the Years</a></li>



<li><a href="https://drifttravel.com/the-year-of-cirque-du-soleil-in-las-vegas/" rel="nofollow external noopener noreferrer" target="_blank">The Year of Cirque Du Soleil: Celebrating 30 Years of Wonder and Amazement in Las Vegas | Drift</a></li>



<li><a href="https://www.blueoceanstrategy.com/tools/red-ocean-vs-blue-ocean-strategy/" rel="nofollow external noopener noreferrer" target="_blank">Red Ocean Strategy vs. Blue Ocean Strategy I Blue Ocean Strategy</a></li>



<li><a href="https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/?tag=offsitoftimfe-20" rel="nofollow external noopener noreferrer" target="_blank">Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne | Amazon</a></li>



<li><a href="http://www.cirquedelalune.com/" rel="nofollow external noopener noreferrer" target="_blank">Edmonton’s Night Circus | Cirque de la Lune</a></li>



<li><a href="https://meowwolf.com/" rel="nofollow external noopener noreferrer" target="_blank">Immersive Art Experiences | Meow Wolf</a></li>



<li><a href="https://www.tharawat-magazine.com/grow/cirque-du-soleil/" rel="nofollow external noopener noreferrer" target="_blank">Cirque du Soleil: The Highwire Act of Staying Atop the Circus Business | Tharawat Magazine</a></li>



<li><a href="https://www.hollywoodreporter.com/business/business-news/cirque-du-soleil-founder-sells-stake-pension-fund-giant-1279668/" rel="nofollow external noopener noreferrer" target="_blank">Cirque du Soleil Founder Sells Stake to Pension Fund Giant | The Hollywood Reporter</a></li>



<li><a href="https://www.reviewjournal.com/entertainment/entertainment-columns/kats/laliberte-grows-from-o-to-frooogy-2921684/" rel="nofollow external noopener noreferrer" target="_blank">Laliberté Grows from ‘O’ to Frooogy | Las Vegas Review-Journal</a></li>
</ul>



<h3>SHOW NOTES</h3>



<ul>
<li>[06:16] A galvanizing trip to Europe in 1977.</li>



<li>[12:31] Busking without going broke.</li>



<li>[15:46] Managing Mom and Dad’s misaligned values.</li>



<li>[25:35] Emerging from a dark teenage period.</li>



<li>[31:13] The transcendental power of Cirque du Soleil.</li>



<li>[36:25] Beginning a “theater troupe on stilts.â€</li>



<li>[45:00] How Hawaiian epiphanies forged the spirit of Cirque du Soleil.</li>



<li>[51:55] Black sheep winning over the wolves.</li>



<li>[1:05:57] Drawing from P.T. Barnum and Walt Disney.</li>



<li>[1:07:27] Overcoming early financial hurdles.</li>



<li>[1:19:31] An opening day that signaled the beginning of never looking back again.</li>



<li>[1:27:11] Evaluating danger without nurturing fear.</li>



<li>[1:28:36] Buffering against betrayal without surrendering to cynicism.</li>



<li>[1:34:12] Steve Wynn for the win.</li>



<li>[1:47:55] <em>Blue Ocean Strategy</em>.</li>



<li>[1:48:55] Pioneering and inspiring.</li>



<li>[1:51:55] Priority and mortality.</li>



<li>[1:57:47] Parting thoughts.</li>
</ul>



<h3>MORE GUY LALIBERTÉ QUOTES FROM THE INTERVIEW</h3>



<p><strong>“It’s one thing to convince the government, but I’m telling you, it’s much more difficult to convince a bank.â€</strong><br></br>— Guy Laliberté</p>



<p><strong>“Evaluate danger. Don’t nurture fear.â€</strong><br></br>— Guy Laliberté</p>



<p><strong>“There’s many things that kill success. The first one I’ve seen is about once you have success, you get a lot of reward financially. Then you start to nurture the fear of not having tomorrow what you have today, and that changes your entire way of addressing things.â€</strong><br></br>— Guy Laliberté</p>



<p><strong>“The first month was a disaster. We lost our big top. It was raining. It was conflicts. The artists [were] fighting and there was a strike. Whatever happened at the beginning, we were in the mud up to the throat. But one month after, our show was so tight.â€</strong><br></br>— Guy Laliberté</p>



<p><strong>“One of the biggest skills in business I learned was in the street because of this dangerous environment. You make friends or you run or you’re ready to face a more physical reality.â€</strong><br></br>— Guy Laliberté</p>



<p><strong>“I’m not giving up. Unless the fish is cutting the line, I’m taking that fish out of the pond.â€</strong><br></br>— Guy Laliberté</p>



<h3>PEOPLE MENTIONED</h3>



<ul>
<li><a href="https://www.instagram.com/p/CZLa4jNsSJ_/?hl=en" rel="nofollow external noopener noreferrer" target="_blank">Gaston and Blandine Laliberté</a></li>



<li><a href="https://en.wikipedia.org/wiki/Neil_Armstrong" rel="nofollow external noopener noreferrer" target="_blank">Neil Armstrong</a></li>



<li><a href="https://www.poetryfoundation.org/poets/kahlil-gibran" rel="nofollow external noopener noreferrer" target="_blank">Kahlil Gibran</a></li>



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