<div><div><p><a data-ylk="elm:author;slk:Kris Holt;itc:0" href="https://www.engadget.com/about/editors/kris-holt/"><img alt="Kris Holt" data-src="https://s.yimg.com/ny/api/res/1.2/0OBBim1RwuQ2lZEb_Qrz.Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://o.aolcdn.com/images/dims?image_uri=https%3A%2F%2Fo.aolcdn.com%2Fimages%2Fdims%3Fimage_uri%3Dhttps%253A%252F%252Fs.blogcdn.com%252Fwww.engadget.com%252Fmedia%252F2018%252F05%252Fme-irl.jpg%26compress%3D1%26progressive%3D1%26quality%3D75%26client%3Dhawkeye%26signature%3D63fd929600aee3fad02ecbb206186106655c6ccd&amp;compress=1&amp;progressive=1&amp;quality=75&amp;client=hawkeye&amp;signature=b5d76546b48bae2eefb236f2d019f50e509e4388" src="https://s.yimg.com/ny/api/res/1.2/0OBBim1RwuQ2lZEb_Qrz.Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTgwO2g9ODA-/https://o.aolcdn.com/images/dims?image_uri=https%3A%2F%2Fo.aolcdn.com%2Fimages%2Fdims%3Fimage_uri%3Dhttps%253A%252F%252Fs.blogcdn.com%252Fwww.engadget.com%252Fmedia%252F2018%252F05%252Fme-irl.jpg%26compress%3D1%26progressive%3D1%26quality%3D75%26client%3Dhawkeye%26signature%3D63fd929600aee3fad02ecbb206186106655c6ccd&amp;compress=1&amp;progressive=1&amp;quality=75&amp;client=hawkeye&amp;signature=b5d76546b48bae2eefb236f2d019f50e509e4388"></img></a></p></div></div><div><p><a data-i13n="cpos:1;pos:1" data-ylk="slk:Apple;cpos:1;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/tag/apple/">Apple</a> is jacking up the prices of several of its subscription services in the US and some other markets. The price increases to <a data-i13n="cpos:2;pos:1" data-ylk="slk:Apple TV+;cpos:2;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/tag/apple-tv-plus/">Apple TV+</a>, <a data-i13n="cpos:3;pos:1" data-ylk="slk:Apple Arcade;cpos:3;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/tag/apple-arcade/">Apple Arcade</a> and <a data-i13n="cpos:4;pos:1" data-ylk="slk:Apple News+;cpos:4;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/tag/apple-news/">Apple News+</a> will take effect immediately for newcomers. "Existing subscribers will see these price increases 30 days later, on their next renewal date," Apple told Engadget in a statement. "We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services."</p><p>In the US, the price of Apple TV+ is going up by $3 per month to $10. The annual TV+ plan has risen from $69 to $99. Apple Arcade is now $7 per month instead of $5. As for Apple News+, that'll now run you $13 per month for a standalone subscription, up from $10. Apple Music and Apple Fitness+ pricing remains the same.</p><p>As <a data-i13n="cpos:5;pos:1" data-ylk="slk:MacRumors;cpos:5;pos:1;elm:context_link;itc:0" href="https://www.macrumors.com/2023/10/25/apple-services-price-increases/" rel="nofollow noopener" target="_blank"><em>MacRumors</em></a><em> </em>points out, these are the first price increases for Apple Arcade and Apple News+ since the company debuted those services nearly four years ago. The cost of an Apple TV+ subscription last changed in October 2022, when it <a data-i13n="cpos:6;pos:1" data-ylk="slk:went up from $5 per month to $7;cpos:6;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/apple-music-tv-plus-one-price-increase-173909045.html">went up from $5 per month to $7</a>, meaning that the price of the service has doubled in just over 12 months.</p><p>In line with the increases on individual services, Apple is also modifying the prices of Apple One plans. An individual subscription now costs $19.95 per month (up by $3) and it includes Apple Arcade, Apple Music, Apple TV+ and 50GB of iCloud storage. A family plan, which is shared between up to six people and includes 200GB of total iCloud storage, is now $25.95 per month (also an increase of $3).</p><p>The highest Apple One tier is Premier, which folds in Apple Fitness+ and Apple News+ access and bumps up iCloud storage to 2TB for up to six people. That now costs $37.95 per month, which $5 more than before.</p><p>Services such as these have become an increasingly important part of Apple's business over the last few years. <a data-i13n="cpos:7;pos:1" data-ylk="slk:In the second quarter of 2023;cpos:7;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/apple-services-are-making-more-cash-than-ever-but-revenue-shrank-for-the-third-quarter-in-a-row-205545482.html">In the second quarter of 2023</a>, Apple's Services revenue (which also includes things like AppleCare and the App Store) hit an all-time high of $21.2 billion. Services are second only to the iPhone when it comes to Apple's moneymakers these days.</p><p>Apple announced the price increases just ahead of revealing its earnings for the July-September period, which it will do on November 2. The company has also lined up <a data-i13n="cpos:8;pos:1" data-ylk="slk:another product event for October 30;cpos:8;pos:1;elm:context_link;itc:0" href="https://www.engadget.com/apples-rumored-october-mac-launch-may-happen-after-all-153051265.html">another product event for October 30</a>, during which we're expecting to see new MacBook Pro and iMac models.</p><p><strong>Update 10/25 11:34AM ET:</strong> Added Apple's statement to clarify when the price changes will take effect for current subscribers.</p></div>