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<p>These days, shopping on an online storefront has to be about as good as the in-store experience—if not better. With most online shoppers expecting <a aria-label=" (opens in a new tab)" href="https://www.quicksprout.com/website-design-best-practices/" rel="noreferrer noopener" target="_blank">a smooth layout and fluid UX</a>, it’s the little things a site does well that can help cement a brand in the minds of customers.</p>



<p>To help define what makes a great ecommerce experience, we’ve looked at 17 brands whose websites are well-designed, provide a high-level of usability, and create a connection their customers crave.</p>



<p>If you’re about to <a aria-label=" (opens in a new tab)" href="https://www.quicksprout.com/create-ecommerce-website/" rel="noreferrer noopener" target="_blank">start your own ecommerce website</a> and looking for inspiration, look no further. (Wait, actually no, look further down this list.)</p>



<h2>Target</h2>



<figure><img alt="Target website homepage. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-target.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-target.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-target-300x144.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-target-768x368.jpg 768w" decoding="async" fetchpriority="high" height="406" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20406'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Using user-generated content as a native part of the shopping experience.</p>



<p>When it comes to big box retailer websites, <a aria-label=" (opens in a new tab)" href="https://www.target.com/" rel="noreferrer noopener" target="_blank">Target</a> stands out for its use of color and consistent fonts that keep it on-brand despite its varied product selection. </p>



<p>It has cut-out images and color-blocked sections that create an old-school catalog feeling, so browsing this storefront is almost a tactile experience. Then, highly stylized collection pages highlight the best products, which subtly nudges shoppers to fill their carts with curated finds. All of these features help Target maintain its stylish, well-loved image.</p>



<p>Target knows its loyal fan base greatly contributes to its success and that many customers love sharing their looks on social media. That’s why Target uses real customer photos in collections and lets influential partners create storefronts. You can even upload your own images on its <a aria-label=" (opens in a new tab)" href="https://www.target.com/finds/targetstyle" rel="noreferrer noopener" target="_blank">#TargetStyle</a> page. </p>



<p>Following Target’s lead, incorporating shoppable feeds and user-generated content into your ecommerce website could nurture your community and grow your bottom line.</p>



<h2>Beats By Dre</h2>



<figure><img alt="Beats by Dre website homepage with images of the products. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-beats.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-beats.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-beats-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-beats-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Minimal text with large, high-res images allows the products to stand out.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.beatsbydre.com/" rel="noreferrer noopener" target="_blank">Beats by Dre</a> sells a highly visible consumer item—earphones and speakers that pledge to bring you studio-quality sound at home or on the go. To play up the premium value, these high-tech products must look good from any angle, and this site sells that. If you recognize the pattern of larger-than-life photos on monochrome-colored backgrounds, you might not be surprised to learn that Apple acquired this brand in 2014. </p>



<p>Not straying far from the famous Apple look, the Beats by Dre site features a pretty basic layout with a safe ecommerce color scheme. However, it’s the photos and other details, like the rounded corners and the soft box shadows that elevate it to a premium site. Also, notice the trendy, styled imagery for new collections. If you need to increase the glamor quotient of your tech products, take some tips from this website.</p>



<h2>Amazon</h2>



<figure><img alt="Amazon website homepage. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-amazon.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-amazon.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-amazon-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-amazon-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Focusing on usability to help surface the best, most relevant products.</p>



<p>Out of all the websites on our list, Amazon has the highest capacity to create a confusing website, but it doesn’t. Instead of dominating your screen with a giant hero section at the top, Amazon discreetly tucks a slider behind the top product cards. This allows it to showcase what’s new without hijacking your entire screen. The rest of the website uses clean grids to separate shopping categories, always highlighting its best-sellers to drive conversions.</p>



<p>The top search bar and navigation area gets straight to business, allowing for a personalized shopping experience in the quickest way possible. Right next to the logo, Amazon lets you set your shipping location so you only see products and prices that are relevant to you—and to the right, you’ll see all the usual ecommerce lists and account management links. </p>



<p>You would think squeezing everything into the top navigation area could be overwhelming, but Amazon keeps the colors and hover effects simple, so your eyes stay on the goal of finding what you need. If your store has a ton of products in different categories, creating a good search experience can go a long way. You may need some custom coding to make it work, however. </p>



<h2>Etsy</h2>



<figure><img alt="Etsy homepage with 30% off discounts for fall. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-etsy.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-etsy.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-etsy-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-etsy-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>An inspirational, personalized shopping experience within a multi-vendor marketplace.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.etsy.com/" rel="noreferrer noopener" target="_blank">Etsy</a> began as a handmade seller’s marketplace, and although it now has a little of everything, most people still come to it seeking unique gifts and personalized items. That’s why Etsy’s homepage highlights curated collections, creator collabs, and hand-picked items. This saves shoppers the trouble of combing through millions of listings and helps sellers get discovered. </p>



<p>By only using well-lit lifestyle images, Etsy’s website can match any look no matter the category. The whole browsing experience is so cohesive that you feel like you’re shopping from a single store rather than a multi-vendor marketplace.</p>



<p>One homepage feature to take inspiration from Etsy is its <strong>I’m shopping for</strong> section, which lets buyers choose who they’re intending to purchase a gift for. Whether you click <strong>father</strong>, <strong>mother</strong>, <strong>sister</strong>, <strong>newborn</strong>, or any other choice, the split-screen section displays a few images and lets you search for more. </p>



<p>Many ecommerce websites let you choose categories, but this custom layout feels special. So do the curated collections, which display rollover videos alongside the product images. It’s little details like these that can take a shopping experience from boring to memorable.</p>



<h2>Odd Giraffe</h2>



<figure><img alt="Odd Giraffe homepage with a 10% discount offer. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-odd-giraffe.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-odd-giraffe.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-odd-giraffe-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-odd-giraffe-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Answering pre-sale questions so shoppers know exactly what they’re getting.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.oddgiraffe.com/" rel="noreferrer noopener" target="_blank">Odd Giraffe</a> does an excellent job of creating a cultivated experience<strong> </strong>while also following ecommerce best practices. First of all, it’s fun, quirky, and<strong> </strong>packs personality—which already gives this brand a leg up in a personalized product market. Then, under the logo, the bold yellow bar that advertises a hot deal is thicker and more prominent than a traditionally thin announcement bar, and the trendy headline is crafted to be relatable for a young, fashion-conscious audience. </p>



<p>Since Odd Giraffe has one flagship product, visitors don’t get lost in a sea of choices. Instead, they’re funneled through thoughtful product pages<strong> </strong>that answer a lot of potential upfront questions.</p>



<p>For example, in the top section, an accordion reveals and hides product specs and shipping and return info. This feature gives users all the facts without losing focus on the gorgeous images. </p>



<p>Further down, a flick-through section shows sample page layouts, while a custom tabbed box helps customers choose which type of planner is right for them. Adding so much information helps shoppers make informed buying choices, resulting in happier customers and fewer support tickets or returns. This is a wise strategy to follow.</p>



<h2>Omsom</h2>



<figure><img alt="Omsom homepage with images of the brands product. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-omsom.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-omsom.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-omsom-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-omsom-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>The website epitomizes and matches the brand’s product.</p>



<p>Loud, spicy, and bold, <a aria-label=" (opens in a new tab)" href="https://omsom.com/" rel="noreferrer noopener" target="_blank">Omsom</a> blazed a trail in the consumer packaged goods space—and other brands have followed suit. Its website uses an in-your-face color scheme with tons of interactivity and (n)oodles of personality. </p>



<p>Omson stands out with an original design that delights with every scroll. It has wavy retro backgrounds that bring out the full flavor of each section, including user generated content and a pop-up video from one of the company founders. You can tell that this design is both courageous and enthusiastic enough so that it can’t fail. </p>



<p>Take some tips from this website if you’re looking to stand out and get customers excited about your product. </p>



<h2>Aura Bora</h2>



<figure><img alt="Aura Bora homepage with the product displayed in one flavor and the option to view other flavors. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-aura-bora.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-aura-bora.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-aura-bora-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-aura-bora-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>A quirky, fun experience that makes its product flavors more tangible.</p>



<p><a aria-label=" (opens in a new tab)" href="https://aurabora.com/" rel="noreferrer noopener" target="_blank">Aura Bora</a> gained a cult following thanks to its out-of-the-box flavors and imaginative use of color and character—and its website reflects this just as much as its products. There’s an inventive hero slider that rotates through product images while the background changes to match each flavor’s own theme. </p>



<p>Just below the hero is an interactive tabbed section where visitors will find Aura Bora’s story and brand promise. The rest of the homepage features bright, custom sections with user generated content and reviews to draw you in.</p>



<p>This brand has totally nailed it with its design, and its attention to detail has a lot to do with it. There’s even a Google-style popup game where you play as a strawberry-collecting hedgehog that jumps over cacti and collects fruit so that you can earn a discount. This is a brilliant little marketing tactic and a fun way to gain customer loyalty.</p>



<h2>Ikea</h2>



<figure><img alt="Ikea homepage with a simple view of a product and a &quot;Go shopping&quot; option. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ikea.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ikea.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ikea-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ikea-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well:</strong> Despite all the markings of what could be a very busy website, it stays true to its roots and provides a streamlined, functional shopping experience.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.ikea.com/" rel="noreferrer noopener" target="_blank">Ikea</a>’s website doesn’t overwhelm with complexity, making it easy to explore the brand’s wide range of looks. Starting off at the corporate homepage, the large hero image section is paired with an invitation to go shopping that’s so bright you can’t miss it. Each country’s regional website is also tailored for specific targeting, which is a great example of how a global brand can segue into region-specific stores without losing its identity.</p>



<p>Some of the best parts about Ikea’s online store are the high-quality interior lifestyle images that it uses instead of rigid product grids. This pattern stays true to Ikea’s in-store experience, where customers shop within stylized spaces instead of merely pulling things from shelves. </p>



<p>Another key feature is how the inspiration section gives out new ideas each time you click the <strong>Load More</strong> button. This is a smart way to keep your customers looking at your products. </p>



<h2>Hims</h2>



<figure><img alt="Hims homepage with an image of a person and a &quot;Get started today&quot; button. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-hims.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-hims.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-hims-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-hims-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well:</strong> Simple logic, persuasive imagery, and good UX.</p>



<p>Traditionally, men’s skincare hasn’t been a focus of the beauty industry, but that’s changing with brands like <a aria-label=" (opens in a new tab)" href="https://www.hims.com/skin-care" rel="noreferrer noopener" target="_blank">Hims</a>. Its website takes a common design concept and peppers it with science-backed claims and clean imagery that’s easy to understand. The no-frills layout and neutral color palette helps this brand appear grounded, consistent, and trustworthy.</p>



<p>You’ll notice that Hims keeps its homepage free of clutter by hiding all extraneous information in a nifty hamburger menu that opens to the side as if you’re swiping through it on your phone. This UX translates well to mobile, because that’s where the experience looks native. </p>



<p>There’s also a product carousel at the bottom of the menu, which is a very creative way to highlight your best-sellers. Keep an eye on Hims if you’re looking for inventive ways to give your visitors choices without overwhelming them.</p>



<h2>Bulletproof</h2>



<figure><img alt="Bulletproof homepage with images of the product displayed. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-bulletproof.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-bulletproof.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-bulletproof-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-bulletproof-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Balancing scientific claims with lifestyle imagery to create a trusted nutritional brand that identifies well with its audience.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.bulletproof.com/" rel="noreferrer noopener" target="_blank">Bulletproof</a> is a functional nutrition brand that aims to help people feel their best. Catering to the dietary, workout, and health-conscious crowd, Bulletproof walks a feel-good line between an aspirational lifestyle product and a science-backed nutrition supplement. Its website caters to this niche well, mixing bold orange typography and strong backgrounds with softer product shots and happy models. By doing this, its brand can appeal to both the fitness lovers and casual, health-conscious shoppers who might otherwise be overwhelmed when choosing nutritional supplements.</p>



<p>Bulletproof makes its website accessible to casual shoppers in many other ways. Finding specific products is easy with the mega menu that includes product images next to the links. This could help someone who is looking for a product they bought in-store, but only remembers the bottle. </p>



<p>Bulletproof also goes to great depths on each product page, explaining the benefits of a product, what it tastes like, and how it’s made. The nutrition and ingredients section is an extra plus for those who need the details, as are the customer reviews. If your shoppers need in-depth information before they make a purchase, especially if you’re in a health-related niche, check out Bulletproof’s website for more inspiration.</p>



<h2>Grovemade</h2>



<figure><img alt="Grovemade homepage with a learn more option. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-grovemade.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-grovemade.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-grovemade-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-grovemade-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Sharing stories and videos to forge a personal connection with shoppers.</p>



<p><a aria-label=" (opens in a new tab)" href="https://grovemade.com/" rel="noreferrer noopener" target="_blank">Grovemade</a> has a spartan and functional website, just like its handmade wooden desk accessories. The homepage features full-width images of minimalistic home office setups, using only a gray, blue, and woody color scheme. There’s also the usual product slider and plenty of white space, but at the bottom of the page is where Grovemade nails its maker’s story and introductions to team members. These sections move the focus from the products to the people, connecting shoppers with the human-touch that makes their products unique.</p>



<p>Grovemade is a story-centric brand that wants to make work meaningful, and it uses videos on several different pages to show this. These videos are sleek and well-produced, portraying the same attention to detail you’d find in the sizing guides and technical drawings for each product. </p>



<p>By highlighting the human factor and paying such close attention to detail, Grovemade is able to charge premium prices for its premium products. Handmade brands and premium-priced products can all learn from its example.</p>



<h2>Allbirds</h2>



<figure><img alt="Allbirds homepage with the product displayed in rainy weather. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-allbirds.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-allbirds.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-allbirds-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-allbirds-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well:</strong> Proving that a straightforward ecommerce site still works well if you have a stellar product.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.allbirds.com/" rel="noreferrer noopener" target="_blank">Allbirds</a> is often cited as one of the most successful brands on Shopify, but you might not guess this from looking at its website. In fact, the website almost looks like a stock template, with just a few custom modifications that improve user experience. Allbird’s site appears undemanding, comfortable, and sustainable—which lets the product do the talking. </p>



<p>You’ll find it convenient how you can choose to shop men’s or women’s goods right from the hero section, and hovering over any of the favorites below will give you similar navigational choices. Many other websites use product sliders, but these tabs present a clever way of taking visitors directly to categories along the same sales journey. You’ll still find a slider further down the page, which features clean, earthy photos to mirror Allbird’s promise of simplicity and sustainability. </p>



<h2>Nike</h2>



<figure><img alt="Nike homepage with a shoe displayed. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-nike.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-nike.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-nike-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-nike-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>High tech meets high fashion in an easy-to-navigate website.</p>



<p>On the other end of the footwear spectrum, <a aria-label=" (opens in a new tab)" href="https://www.nike.com" rel="noreferrer noopener" target="_blank">Nike</a> is a footwear brand focused on pushing the envelope for performance and innovative design. Naturally, its website tries to match those expectations, and the 3D header image with its trendy balloon animation does just that. Furthermore, Nike uses lifestyle photography and sans serif headlines that stand out on a simple white background, directing your attention straight to the products.</p>



<p>If fashion is in your DNA, take cues from Nike and make your imagery the key focus. As we’ve seen with some other websites, an easy-to-navigate ecommerce site can be good enough if all it has are high quality images of high quality products. </p>



<h2>Graza</h2>



<figure><img alt="Graza homepage with the product displayed in a full page image. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-graza.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-graza.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-graza-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-graza-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Showing off the product in every way possible, with videos, charts, and interactive informational images.</p>



<p>If <a aria-label=" (opens in a new tab)" href="https://www.graza.co/" rel="noreferrer noopener" target="_blank">Graza</a>’s full-screen hero video doesn’t make you hungry, we don’t know what will. The minute you land on this website, you’re treated to a mouthwatering cooking session with a full-course meal using Graza’s squeezable bottles of olive oil. The rest of the website presents a very charming experience, with earthy yellows, greens, and tans that come straight from the olive tree source. </p>



<p>This website does a few things super well to convince you of the quality of its oils. First of all, there’s a floating <strong>Reviews </strong>tab on the left. This opens a pop-up instead of taking you to another page, so it doesn’t interrupt your shopping activity. </p>



<p>Halfway down the homepage, there’s also a stylish <strong>Us vs. Them </strong>chart that pits Graza against other types of oils. In the end, even the About Us page has interactive sections explaining the superiority of their olives. The folks behind Graza’s website do a really good job of hyping their product.</p>



<h2>Otherland</h2>



<figure><img alt="Otherland homepage with various products displayed in detailed imagery. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-otherland.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-otherland.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-otherland-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-otherland-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Gorgeous full-page imagery and a build-a-box feature to fill up shopping carts.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.otherland.com/" rel="noreferrer noopener" target="_blank">Otherland</a> goes the full-page image route to show off each of its otherworldly candles. This highly visual approach aims to target one of your senses to the max since you can’t use your nose to smell the products online. This is a great tactic, and there’s also an interactive quiz to help you find the right scents for your taste—but be warned, it might be hard to choose just one. </p>



<p>Otherland capitalizes on this experience with its <strong>Build a Box</strong> functionality, which is a great way for any brand to increase its average order value. Customers love discounts, and many of them also love variety packs, so combining them into choose-your-own bundles is a smart move. If you can find ways to include customized bundles and upsells on your site, definitely try to do it as well as Otherland.</p>



<h2>Ralph Lauren</h2>



<figure><img alt="Ralph Lauren homepage with four people displayed in a full page image. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ralph-lauren.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ralph-lauren.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ralph-lauren-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-ralph-lauren-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Selling a lifestyle with an immersive website that’s almost tactile.</p>



<p><a aria-label=" (opens in a new tab)" href="https://www.ralphlauren.com/" rel="noreferrer noopener" target="_blank">Ralph Lauren</a> and Ivy League fashion are almost synonymous, so this website has a lot of stories to sell. Unlike many fashion brands that rely on simplistic styling and minimalist layouts, Ralph Lauren has section after section of full-screen videos and sliders that bring the brand to life. Visiting the site is like walking into a boutique, creating an immersive experience that helps visitors see themselves in each product.</p>



<p>No part of the website is left as an afterthought, and Ralph Lauren does a great job with its Pink Pony collection that benefits the fight against breast cancer. Rather than making it a small section or mentioning it on a single page, Ralph Lauren has a full collection of stories, videos, and scrollable sections that you’ll want to interact with. This is an admirable approach that you can follow. </p>



<h2>Couple</h2>



<figure><img alt="Couple.co homepage with a person holding their hand over their face displaying their ring. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-couple.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-couple.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-couple-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-couple-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>Going against the grain in an industry that has clear norms. </p>



<p><a aria-label=" (opens in a new tab)" href="https://couple.co/" rel="noreferrer noopener" target="_blank">Couple.co</a> doesn’t look like your average jewelry website. It uses light-colored background sections and minimalist imagery that almost makes you feel like you’re browsing a beauty or wellness website like Hims instead of a ring brand. But this brand aims to make waves with a different formula that abandons the airbrushed images and opulent photography you typically see on diamond brand websites. </p>



<p>One of the reasons for going this route is because Couple’s lab-grown diamonds are unique, so the company aims to present itself as an ethical and sustainable alternative to mined diamonds.</p>



<p>When offering an innovative service or product, you’ll need to do a little consumer education like Couple does. For example, it has a <strong>Learn </strong>section in its top navigation so customers can immediately understand how the process works. Similarly, the <strong>Our Diamonds </strong>page details how and why lab-grown diamonds are an excellent alternative to traditional stones. </p>



<p>If that’s not enough, Couple also has an expert concierge service for site visitors to speak with. By keeping the rest of the layout and imagery to a minimum, visitors will be more inclined to reach out to an expert—which is conveniently the first step towards getting a custom ring. If you have a high-end service that needs explaining, you might want to try this approach to connect interested buyers with a specialist.</p>



<h2>Watchbox</h2>



<figure><img alt="Watchbox homepage with two watches displayed on the top half of the page. " data-lazy-sizes="(max-width: 848px) 100vw, 848px" data-lazy-src="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-watchbox.jpg" data-lazy-srcset="https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-watchbox.jpg 848w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-watchbox-300x163.jpg 300w, https://www.quicksprout.com/wp-content/uploads/2023/10/ecommerce-website-examples-watchbox-768x417.jpg 768w" decoding="async" height="460" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20460'%3E%3C/svg%3E" width="848"></img></figure>



<p><strong>What’s Working Really Well: </strong>A refined ecommerce site that creates a personal connection with subtle design cues and a thorough content plan.</p>



<p>In its own words, <a aria-label=" (opens in a new tab)" href="https://www.thewatchbox.com/" rel="noreferrer noopener" target="_blank">Watchbox</a> is “the world’s leading platform for buying, selling, and trading pre-owned luxury watches.â€ As such, its website uses subtle cues to create an online shop with a bespoke feel.</p>



<p>The first customization you might notice is the subtle show-and-hide movements of the headers, product filters, and footers that makes the site just a little more premium-feeling. The layout is also easy to understand, and the simple black-and-white color scheme with sans serif fonts aligns with other luxury sites. </p>



<p>The Editorial and Watchbox Studios sections are particularly intriguing, as these get a luxurious black background to highlight their special content. The website also caters to its community of collectors by offering in-depth product videos and exclusive interviews with watchmakers. There’s even an app for users to stay connected and shop online. </p>



<p>If you take anything away from Watchbox, you should take its ability to create a community around a product.</p>



<h2>Conclusion</h2>



<p>Each and every brand on this list has found at least one way of making shoppers stay longer on their websites. Whether it’s with immersive imagery, custom animations and illustrations, or full-page videos, all of them add something to the online shopping experience that you might not get in a physical store. </p>



<p>Even if you have to design and build your ecommerce website with a template, try some of these ideas to help your brand stand out. The more memorable your website is for the right reasons, the more likely you are to have customers coming back.</p>
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